FACEBOOK REACHES DEAL WITH ADVERTISERS OVER BAD VIDEO METRICS

AdAge | June 14, 2019

FACEBOOK REACHES DEAL WITH ADVERTISERS OVER BAD VIDEO METRICS
The social network has agreed to a class-wide settlement over erroneous audience measurements used in ad-buying decisions. Facebook is ready to settle with the advertisers that sued the social network over its video-metrics malfunction, which was in many ways the start of an era of mistrust surrounding the company. In federal court in California this week, Facebook agreed to a deal with a group of marketers that had claimed the metrics errors led them to buy ads on the site based on bad information. In 2016, Facebook disclosed to top advertising partners that it had mistakenly inflated the average time people spent watching videos, due to the way the social network was crunching the numbers. The discrepancy did not affect paid ads, only videos that brands and publishers had posted to their Facebook pages. The plaintiffs in the lawsuit argued that they were making decisions to invest in Facebook, based on the erroneous reports.

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29 12 may 2017 they achieved enormous reach and a lower cost per install, while the average cost per click for an instagram ad in q3 2016 was $0. So even though your intent is to run ads on instagram, all of the ad ideally getting you most clicks for lowest cost. Monthly cost of an instagram ad camp


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AD NETWORKS

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Mediaocean, Flashtalking | July 19, 2021

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Zappi | July 16, 2021

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MOBILE ADVERTISING

Customer Centricity Defines Procter & Gamble’s Advertising, E-Commerce, and Digital Content Strategy

Procter & Gamble | July 12, 2021

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Spotlight

29 12 may 2017 they achieved enormous reach and a lower cost per install, while the average cost per click for an instagram ad in q3 2016 was $0. So even though your intent is to run ads on instagram, all of the ad ideally getting you most clicks for lowest cost. Monthly cost of an instagram ad camp

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