Facebook reverses ban on cryptocurrency ads

Facebook | May 09, 2019

Facebook announced in a blog post today that it will once again allow advertising related to cryptocurrency and blockchain. Previously, only a limited number of pre-approved advertisers were permitted to run crypto-related ads. In 2017, as money poured into the sector scams proliferated. ICOs with cobbled together WordPress websites and unverifiable, and oftentimes faked, teams were able to raise hundreds of millions from unsuspecting investors. These scams were profitable. So much so that many of these companies were willing to pay a premium for advertising on platforms that could attract additional victims. Facebook was one of these hotbeds for crypto-related advertising.

Spotlight

Over the past five years, advertising budgets allocated to internet media have grown spectacularly. In 2010, the internet will represent 16% of total advertising expenditure worldwide and this figure could reach 21% in the next four.

Spotlight

Over the past five years, advertising budgets allocated to internet media have grown spectacularly. In 2010, the internet will represent 16% of total advertising expenditure worldwide and this figure could reach 21% in the next four.

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Onescreen.ai and Evertreen Partner Up To Reduce Carbon Footprint

OneScreen.ai, Evertreen | April 22, 2022

April 22nd, 2022, is the 52nd anniversary of the primary Earth day. On this occasion, Onescreen.ai and Evertreen announced their collaboration to plant 10,000 timber trees every year. This initiative will be executed in Madagascar to represent the commitment of their clients and staff toward the environmental cause. Onescreen.ai is a Boston-based supplier that buys and sells OOH (out of home) from billboards, blimps, and buses to wrapped cars and connected TVs in bars and restaurants. In comparison, Evertreen allows consumers worldwide to grow real trees online and watch them via satellite tv for pc. This cooperation has pledged to build a forest in Madagascar of more than 10,000 trees per year. The campaign's goal is to help reduce the carbon footprint of traditional advertising as much as possible, given that OneScreen.ai helps businesses by making it easier to buy and sell out-of-home advertisements. "From people and companies to industries and nations, it's our duty to cut back greenhouse fuel emissions and assist our planet," stated Sam Mallikarjunan, co-founder and CEO of OneScreen.ai. "From people and companies to industries and nations, it's our duty to cut back greenhouse fuel emissions and assist our planet," stated Sam Mallikarjunan, co-founder and CEO of OneScreen.ai. "Whether or not for Earth Day or any day, we'rewe're taking numerous steps to take care of our folks, our firm, and our planet and are significantly excited to be working with Evertreen to plant timber on behalf of our staff and prospects to assist offset their carbon footprint." In the initial phases, Onscreen.ai decided to plant a tree for every 48 of its employees and to go further, it plans to plant a tree for every newly rented ad space. In addition, the company intends to develop future integrations that will allow OOH advertisements powered by its platform to be carbon neutral. Excessive levels of greenhouse gases raise the average global surface temperature, resulting in consequences such as rising sea levels, severe storms, and food scarcity. According to Evertreen, if a digital billboard 1) measures 667 square feet, 2) is exhibited for about 54 hours, and 3) generates 263,822 impressions by automobile, it emits 12,170,804 grams of CO2. Around 81 trees offset this carbon impact. Evertreen timber is planted directly by native farmers to aid in the fight against global warming and desertification, establish new habitats, and reduce the industrial influence and air pollution. Satellite tv for pc monitoring provides continuous reports on progress standing, photosynthetic activity, the presence of dry and infertile soil, and more. The company's mission is to protect and restore forests on a massive scale, creating jobs for those living in extreme poverty.

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Cloud Nine Publishes Metaverse Advertising Billboards for Its “Limitless VPN” Metaverse ‘Focused’ VPN Service

Cloud Nine | March 02, 2022

Cloud Nine Web3 Technologies Inc. (CSE: CNI) (OTC: CLGUF) (FRANKFURT: 1JI0) (“Cloud Nine” or the “Company”), a leading decentralized network and data storage technology company, has deployed advertising billboards in the Decentraland Metaverse, promoting Cloud Nine’s Limitless VPN (virtual private network). Cloud Nine was able to work with TerraZero Technologies Inc. (“TerraZero”) and use their virtual land holdings and their portfolio of land-holding partners, to select billboard locations, ideate content for the creative and deploy the billboards all in one go, including interactive functionality that gives viewers truly unique impressions. Cloud Nine is the first VPN built with a focus on the Metaverse and has implemented what TerraZero sees as the next level of “Experiential Advertising”. “Cloud Nine is in a unique position to take advantage of multiple market opportunities through tactical deployment of its Limitless VPN technology,” said Lucas Russell, President and CEO of CNI. “We wanted to find a way to make a splash and signal to our users, stakeholders and shareholders that Cloud Nine is serious about the Metaverse and its commitment to web3 technologies, and engaging with TerraZero to become the first VPN to advertise in the Metaverse was an easy choice to make. Decentralized metaverse worlds often do have users utilizing a VPN which makes this a logical focus to expand the usage of Limitless.” The Company plans to aggressively expand its Limitless VPN technology over the coming months and will begin a new multimedia marketing program shortly. “I am excited about the capabilities and adaptability that the team at Cloud Nine has developed into the Limitless platform,” commented Mr. Russell, “For example, most, if not all VPNs position their servers throughout the world based on cost. With Limitless, we plan to choose our server locations based on user experience. If our users want to access the Metaverse with a Limitless VPN, we will put a server near them. If enough demand for our VPN comes from professional Call of Duty players, we will make sure we have a physical server located in Las Vegas to optimise their experience.” In an effort to continually enhance our global network coverage, Cloud Nine is pleased to announce the addition of two new VPN server locations in Sydney, Australia and Sao Paulo, Brazil. Dan Reitzik, CEO of TerraZero, said, “Cloud Nine and the Limitless platform was the natural choice to showcase the advertising abilities of the Metaverse. The Internet of the early days was swamped with pop-ups. Web 2.0 and social media were built on the backs of personal data. Now Web 3.0 solves both of those issues. We are looking at advertising from an ‘experiential’ perspective, and we do not need to know the last four digits of a user’s social security number. One reason I love the Metaverse and decentralized worlds is that anonymity is valued. At the same time, there are more unique ways to deliver brand messaging to the right users at the right time in the Metaverse than any other industry I have ever seen, and TerraZero plans to bring that kind of experience to every one of our clients.” About Cloud Nine Web3 Technologies Inc. Cloud Nine is a diversified technology company focused on leveraging its proprietary Web 3.0 technology products to enable the decentralized movement among consumers and business alike. Web 3.0 enables a sustainable world where decentralized users and machines are able to interact with data, value and other counterparties via a substrate of peer-to-peer networks without the need for third parties creating many benefits such as giving each user full control and ownership of all personal and corporate data.

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MOBILE ADVERTISING

Kubient's KAI Identifies SynthNet Ad Fraud Targeting Mobile App Space

Kubient | December 04, 2020

Kubient, the cloud advertising marketplace center that enables advertisers and distributers to reach, adapt and interface their crowds productively and adequately, today reported the ID of already undetected fraudulent synthetic network (SynthNet) designed to introduce online or PC created traffic as real versatile application traffic coming from premium application distributers. The SynthNet fraud was recognized through Kubient's Artificial Intelligence (KAI), an in-stream ad-fraud prevention tool that utilizations design acknowledgment and gadget scoring to get and distinguish misrepresentation before it occurs. The outcome was a lot of deceitful site and PC traffic being communicated that professed to come from versatile sources like The Washington Post, Weather Underground, and a combination of applications in different classifications, for example, gaming, diversion, utilities, shopping, and food. SynthNet is a Central Control System (CCS) bot, which means it doesn't contaminate gadgets or settle on decisions from outsider organizations, but instead it is conveyed straightforwardly by the fraudsters on their own frameworks. These troublemakers use it to sell fake traffic as a video advertisement situation which offers a higher payout to the distributer contrasted with customary showcase publicizing. To send SynthNet everywhere scale and have wide immersion over the United States, SynthNet utilized a Cloud Service Broker (CSB). The administration empowered SynthNet to be conveyed over various cloud suppliers, for example, AWS, Google and Azure without requiring an immediate record with the administrations and it permits them to proceed to work and send on the off chance that they are handicapped from any single supplier.

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