Retina AI | February 03, 2022
Retina AI, the leading predictive customer lifetime value (pCLV) intelligence company today announced an integration with Google Ads, allowing customers to track how effective their advertising campaigns are in acquiring customers with high lifetime value to brands.
The new integration means that customers will now be able to measure their advertising campaigns effortlessly on both Facebook and Google. The new capabilities will be available to all existing customers and work directly within the existing Google Ads user interface they are already familiar with.
"Most ad campaigns are optimized for conversion and customer acquisition costs, but brands need to stop paying to acquire everyone," said Emad Hasan, CEO of Retina AI. "Around 30% of customers acquired by campaigns built solely on these metrics will be unprofitable. This is why measuring against pCLV is so essential - it ensures that your ad spend isn't being wasted on ads and audiences who are unprofitable."
The pCLV scores Retina generates can be viewed in custom columns in the Google Ads tables. The tool includes several columns out of the box including:
Aggregate CLV - a dollar value that represents the total CLV for all customers who clicked an ad or extension over a selected period of time.
CLV Conversions - represents the number of customers who clicked on an ad or extension over a selected period of time.
Average CLV - a dollar value that represents Agg. CLV divided by CLV conv. Which gives you the average CLV of customers who click on an ad.
CLV:CAC - is a ratio of Average CLV divided by Cost per Conversion and represents the ratio between CLV and customer acquisition cost.
ABOUT RETINA AI
Retina is the leading predictive customer lifetime value (pCLV) intelligence company transforming e-commerce customer acquisition for high-growth brands. The company uses AI, machine learning, and data analytics to provide the industry's earliest insights on pCLV to help marketers capture high-value customers and increase brand loyalty -- without relying on third-party cookies or IDFA. Retina's customers include world-class brands such as Madison Reed, and Dollar Shave Club. The company was founded in 2017 and is headquartered in Santa Monica, CA
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WPP | February 01, 2022
WPP and Instacart, the leading online grocery platform in North America, today announced a new partnership offering advertising solutions and measurement tools for CPG brands. The first of its kind partnership will give WPP and its clients early insight into Instacart Ads product offerings and access to new tools and features on the platform.
With the largest footprint across the CPG category globally, WPP recognized the importance of building advanced retail and commerce capabilities early on. The partnership with Instacart Ads, which offers a robust suite of advertising products, reflects WPP’s commitment to lead the market by delivering advanced, end-to-end commerce solutions that allow brands to thrive in online environments.
As the inaugural Analytics API partner, WPP will gain access to a custom analytics API and data integration tool that enables WPP agencies to develop unique insights for clients, including basket analysis and lifetime value. The partnership will also include custom campaign measurement and management indexes to ensure clients can optimize spend and sustainable growth on the platform.
Additionally, the companies will co-develop the first Instacart Ads agency certification program designed to provide teams with an advanced level of proficiency across Instacart’s app and products. As part of this commitment, WPP and Instacart Ads will collaborate on the learning agenda and content, and WPP teams will gain access to the certification program before it is launched to the general market. WPP has committed to having 1,000 employees certified by the program within the first six months of launch.
The pandemic has rapidly transformed the way people shop and what they expect from brands online. This behavioral shift means we need to use cutting-edge advertising tools for brands that now need to connect and engage with their consumers across all channels. We are delighted that our new partnership with Instacart Ads will allow WPP agencies to deliver even more innovative solutions to clients that enhance the online grocery shopping experience.”
Doug Chavez, Vice President of Strategic Partnerships at WPP
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
Crystalead | February 16, 2021
During the previous several months, a sharp rise in digital marketing activity was recorded around the world. Therefore, Crystalead, a dominant firm in the industry, has announced that it is taking measures to enhance exposure to digital content distributed through the organization's platform. Presently, advertisers deciding to work with Crystalead enjoy a much larger potential audience, accordingly upgrading possibilities of profit from digital marketing.
This measure is a result of agreements between Crystalead and dominant online publishers, enabling Crystalead's content to reach new audiences. "The fact that we are seeing a rise in demand for our online advertising platform," commented Crystalead spokesperson Jonathan Greenwood, "does not in any way mean that we're going to stop improving it. Quite the contrary - with our clients' trust at our backs, we are continuing to better the services we provide."
Ensuring visibility in a virtual reality
Crystalead has gained worldwide recognition for bringing lead generation, as a methods for earning a income for freelancers, to the spot it is today. With Crystalead's platform, digital marketers can give their skills to work, and offer services to organizations searching for new clientele online. The platform is a simple, 3-step mechanism which makes advertising content in accordance with the marketer's desire, and spreads it effectively to partner publishers around the world.
Founded in 2020, digital marketing firm Crystalead has already managed to base its status as a world-renowned name in the industry, with a growing number of users choosing to sign up for the company's services every month. Due to its fast rise to dominance, the company announced toward the end of last year that it would be taking steps to broaden services and options offered to clients, as well as to upgrade its platform's accessibility and the support it provides. In 2021, Crystalead continues to enjoy favorable feedback from customers, as can be seen in reviews posted on leading consumer websites.