Facebook revises policies to clarify who buys political ads

Facebook said Wednesday it's changing company policies to add transparency and clarify exactly who pays for political advertisements that appear on its social platform. The company said it wants to avoid a repeat of the 2016 election, in which Russian actors spread disinformation and encouraged divisiveness online through targeted ads. "People should know who is trying to influence their vote and advertisers shouldn't be able to cover up who is paying for ads," Facebook said in a statement Wednesday. "Today, we're sharing additional steps we're taking to protect elections and prepare for the U.S. 2020 election." Facebook began requiring "paid for by" disclaimers last year, but said advertisers often filled them with misleading information.

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