Facebook says there's an easy way to break up the advertising walled gardens - but it needs brands to speak up first

Facebook hinted last year that a data-sharing program was possible but only if other digital advertising companies joined in. But there hasn't been much movement since then, nor has it been clear how a joint-platform program would work. To coordinate the program, a neutral third party would have to process and anonymize streams of data, and it's been unclear what company would be up to such a task. But according to Brad Smallwood, Facebook's VP of marketing science, the answer to some of those concerns specifically when it comes to measuring comparable audience and reach stats already exists. "I don't think the answer is that we're going to have to build something from scratch in order to make this work," he told Business Insider.

Spotlight

Spotlight

Related News