Programmatic Advertising, Ad Tech and Martech
Magnite | July 06, 2023
Magnite (Nasdaq: MGNI), the world’s largest independent omni-channel sell side advertising company, has been chosen by Foxtel Media to enable programmatic advertising on BINGE’s ad-supported tier BINGE Basic. As the initial exclusive programmatic launch partner, Magnite will provide advertisers with access to BINGE Basic’s premium inventory across connected TV (CTV) and over-the-top (OTT) platforms.
Advertising on BINGE launched in March 2023 with the introduction of ads onto the existing BINGE Basic tier, meaning there was a scaled audience for advertisers from launch. Working with Magnite will allow Foxtel Media to build on this momentum and offer advertisers enhanced targeting capabilities along with programmatic efficiency, helping them to optimise their campaigns and maximise their return on investment.
As the streaming industry continues to evolve at an unprecedented pace, the need for effective audience targeting and improved engagement is vital. With streaming platforms gaining significant traction among viewers, this partnership provides a unique opportunity for advertisers to tap into BINGE’s premium audience and deliver tailored messaging, while prioritising the best experience for users.
"We are excited to be leading the way in the Australian streaming landscape by working with Magnite to unlock programmatic demand across BINGE’s Basic tier," said Chris Oxley, National Head of Digital Sales at Foxtel Group. "This collaboration allows us to further enhance our ad offerings and provide advertisers with access to BINGE’s premium audience at scale by providing advanced and effective targeting capabilities."
Juliette Stead, SVP Head of JAPAC at Magnite said, "We are thrilled to be working with Foxtel Media and be a part of this great new offering. By integrating our programmatic advertising capabilities with BINGE Basic tier, we are empowering advertisers to effectively reach their target audiences with greater efficiency. Together, we are shaping the future of programmatic advertising across the streaming landscape, and we look forward to delivering exceptional results for Foxtel Media and their valued advertisers."
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetise their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Ad Tech and Martech
PR Newswire | September 12, 2023
Healthcare advertising technology leader DeepIntent announced the launch of DeepIntent Copilot, a groundbreaking step toward more integrated and intelligent healthcare advertising using connected artificial intelligence (AI). Seamlessly bridging media spend and clinical outcomes, Copilot is a new tool that works alongside marketers to offer actionable insights and recommendations that optimize marketing decisions and drive more relevant connections with patients and healthcare providers (HCPs) across the path to prescription.
Driven in part by digital access, patients are now active participants in their health journey, offering pharma marketers more opportunities to activate cohesive, data-driven strategies across patients and their HCPs. However, that data is often siloed within numerous point solutions, which makes it challenging for brands to know they're reaching the right HCP and patient audiences with maximum efficiency and performance. Additionally, their investments are equally fragmented across various channels and partners, each with nuances that often result in measurements that are too delayed to be actionable.
DeepIntent's unique ability to connect data across planning, activation, and measurement has already begun to solve these challenges. DeepIntent Copilot builds on this foundation using generative and connected AI to create an interactive experience that surfaces meaningful insights and recommendations based on real-time media data tied to clinical outcomes. The result is a platform that empowers healthcare marketers to streamline campaign activation and focus their media investments on the audiences and strategies that drive measurable growth and ultimately improve patient outcomes.
Examples of DeepIntent Copilot driving performance and efficiency include:
Pre-optimizing campaigns with audience recommendations that maximize performance against specific goals, like audience quality and verified patient reach
Maximizing media investment during activation with campaign and channel insights rooted in real-world clinical outcomes
Generating recommendations to traders for enhancing scale and performance forHCP and patient campaigns
Evaluating the value of millions of ad opportunities per second and prioritizing those that drive higherAQ and increase scripts
"AI remains artificial unless you have fully integrated data and solution connectivity, which DeepIntent's platform provides. DeepIntent Copilot marks the dawn of a new category of DSP: an intelligent DSP which supercharges all existing advantages of a healthcare DSP with AI. Our platform already allowed marketers to do it all in one place. By having AI everywhere, we simplify campaign planning and reduce the time required to achieve positive ROI by giving marketers and their agencies the tools they need to be dynamic. This allows them to detect and anticipate changes in the marketplace and adapt their campaigns and strategies in real-time," said Chris Paquette, Founder and CEO of DeepIntent.
To learn more about DeepIntent, visit www.deepintent.com/.
With a core belief that advertising technology can measurably improve the lives of patients, DeepIntent is leading the healthcare advertising industry into the future. Built purposefully for the healthcare industry, the DeepIntent Healthcare Advertising Platform is proven to drive higher audience quality and script performance with patented technology and the industry's most comprehensive health data. DeepIntent is trusted by 600+ pharmaceutical brands and all the leading healthcare agencies to reach the most relevant healthcare provider and patient audiences across all channels and devices. For more information, visit DeepIntent.com or find us on LinkedIn.
Ad Networks, Ad Tech and Martech
Business Wire | July 17, 2023
Emburse, the global leader in spend optimization, released new information today about corporate online advertising spend in May 2023. The data reveals that despite macroeconomic concerns, companies are on track to spend more on search and social advertising in 2023 than in 2022. As companies seek ways to be more efficient with their budgets, they are shifting which platforms they prioritize with their ad dollars, but have not slowed ad spending overall.
According to the data released in an infographic today, the top three vendors by share of advertising spend, in order, are Google, Meta, and LinkedIn. Spending on Twitter declined 54% from May 2022 to May 2023, while companies are putting more money toward Gen Z-oriented social media platforms. ByteDance, which owns Tiktok, saw a 55% increase, and Snap, which owns Snapchat, a 41% increase from May 2022 to May 2023.
Companies invested 6% more in digital advertising in the first five months of 2023 than in the same period in 2022. Emburse also reported increased investment in newer business applications like chat-based AI tools. For example, the amount spent on OpenAI increased 3,266% from May 2022 to May 2023. Although many people expected companies to reduce spend overall this year, instead the company has seen an effort to better align business values with their budgets.
“Online advertising is an essential business function, even as companies look to establish lasting efficiency with their budgets and better manage spending practices,” said Emburse’s Chief Experience Officer Johann Wrede. “Many of our customers entered 2023 ready to make changes with a shifting economy, and found that concentrating their ad dollars on platforms that are giving them high value with little tumult is the way to make a longer-term impact on their bottom line.”
More than 18,000 companies trust Emburse for its corporate card and spend management solution, Emburse Spend, representing over $80 billion in spending transactions a year. Emburse tracks corporate financial trends, such as the SpendSmart Travel Trends report, which in Q1 2023 revealed that the number of domestic and international flights, hotels, and car rentals increased year-over-year. Investments also increased across all measurements, with the amount spent on flights increasing by 85% domestically and 178% internationally.
Emburse will continue to track the shift in corporate expenses as the year goes on. To view the full infographic and learn more about the data, visit emburse.com/learn/digital-ad-spending.
Emburse is the global leader in spend optimization. Our expense, travel management, purchasing and accounts payable, and payments solutions are trusted by more than 12 million business professionals, including CFOs, finance teams, and travelers. More than 18,000 organizations in 120 countries, including FORTUNE 100 corporations, high-growth startups, public sector agencies, and nonprofits, count on our intelligent automation, sophisticated analytics, and unmatched spend control to streamline processes, increase spend visibility, enhance compliance, and deliver positive financial outcomes.
Our mission is to humanize work by eliminating manual, time-consuming tasks, so our customers and their teams can focus on what matters most in their personal and professional lives.
For more information on Emburse, visit emburse.com, or follow our social channels at @Emburse.