Facebook Takes Down Perilous Ad Category Amidst Coronavirus Misinformation Concerns

Facebook | April 27, 2020

  • Facebook has been doing a pretty good job all in all when it comes to helping the world deal with the coronavirus.

  • Facebook Removes Risky Ad Category Among Coronavirus Misinformation Concerns.

  • The ad category was removed as well as other categories that were in a similar vein.


Facebook has been doing a pretty good job all in all when it comes to helping the world deal with the coronavirus and a big part of the reason why that is the case has to do with the fact that the social media platform has actively tried to finds solutions to problems and has also really cracked down on misinformation on the site so that no one can share articles that are not verified and might spread false details among the populace about the pandemic that we are currently trying to get through.

Read more: How advertisers can be more innovative during trying times

However, a flaw in Facebook’s system might have caused a lot of damage even though Facebook upon learning about it fixed the problem immediately, as reported by TheMarkup. There is a list of keywords that can be used when posting ads on the platform, and these ads are meant for directed targeting of people that the ad needs to get to. It turns out that tens of millions of people on Facebook respond to ads that had pseudoscience tags, which meant that this turned into an entire ad category that was actually quite popular.

Read more: How innovation and ads can save your business during COVID-19

One can imagine how problematic something like this can end up being considering the political climate as well as the pandemic that we are currently attempting to get through. The ad category was removed as well as other categories that were in a similar vein. While Facebook was hoping that these categories might help prevent the spread of misinformation by targeting audiences that have a dislike for such words it could also be used in the opposite way which makes it a good thing that Facebook has removed these ad categories due to the reason that it’s always better to be safe rather than to end up being sorry due to a lapse in judgment at the end of the day.

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Spotlight

TRANSPARENT and competitive marketplace WIDE range of social media platforms, such as YouTube, Instagram, Facebook, Twitter, etc. REDUCED operational costs and fees when working with Influencer campaigns ACCESSIBLE and easy-to-use, even for small businesses and influencers in the early stage of social presence REDUCING TIME and resources being spent on influencer marketing campaigns; SMART partnership for a wide range of users with the ability to create smart contracts tailored to specific needs using templates and smart tips FAIR dispute solution based on decentralized Blockchain technology ULTIMATE results, smart planning with Real-Time Analytics and Data Science GLOBAL outreach allows project to aim for larger market share, higher diversity and less dependency on local regulations.

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