AT&T | December 22, 2021
AT&T Inc. (NYSE:T) has agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft.1 The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers.
As the digital landscape evolves in a post-cookie world, Microsoft and Xandr can shape the digital ad marketplace of the future. Xandr's technology strategically complements Microsoft's current advertising offerings and will help accelerate delivery of digital advertising and retail media solutions for the open web by combining Microsoft's audience intelligence, technology and global advertising customer-base with Xandr's scaled, data-driven platform.
"Microsoft's shared vision of empowering a free and open web and championing an open industry alternative via a global advertising marketplace makes it a great fit for Xandr. We look forward to using our innovative platform to help accelerate Microsoft's digital advertising and retail media capabilities," said Xandr's EVP and GM Mike Welch.
"With Xandr's talent and technology, Microsoft can accelerate the delivery of its digital advertising and retail media solutions, shaping tomorrow's digital ad marketplace into one that respects consumer privacy preferences, understands publishers' relationships with consumers and helps advertisers meet their goals," said Mikhail Parakhin, President of Web Experiences at Microsoft.
The transaction is subject to customary closing conditions, including regulatory reviews.
About Xandr Inc.
Xandr Inc. is a first-tier affiliate of AT&T Inc. and a data-enabled technology platform powering a global marketplace for premium advertising. Xandr Invest, Xandr Monetize, Xandr Curate, and Invest TV are advanced technology platforms which maximize working media dollars, offer audience-based buying at scale for digital environments, and optimize media spend across screens for buyers and sellers alike.
AT&T Inc. (NYSE:T) is a diversified, global leader in telecommunications, media and entertainment, and technology. AT&T Communications provides more than 100 million U.S. consumers with entertainment and communications experiences across mobile and broadband. Plus, it serves high-speed, highly secure connectivity and smart solutions to nearly 3 million business customers. WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content to global audiences through its consumer brands, including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim and Turner Classic Movies. Xandr provides marketers with innovative and relevant advertising solutions for consumers around premium video content and digital advertising through its platform. AT&T Latin America provides wireless services to consumers and businesses in Mexico.
AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Additional information is available at about.att.com. © 2021 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Crystalead | February 16, 2021
During the previous several months, a sharp rise in digital marketing activity was recorded around the world. Therefore, Crystalead, a dominant firm in the industry, has announced that it is taking measures to enhance exposure to digital content distributed through the organization's platform. Presently, advertisers deciding to work with Crystalead enjoy a much larger potential audience, accordingly upgrading possibilities of profit from digital marketing.
This measure is a result of agreements between Crystalead and dominant online publishers, enabling Crystalead's content to reach new audiences. "The fact that we are seeing a rise in demand for our online advertising platform," commented Crystalead spokesperson Jonathan Greenwood, "does not in any way mean that we're going to stop improving it. Quite the contrary - with our clients' trust at our backs, we are continuing to better the services we provide."
Ensuring visibility in a virtual reality
Crystalead has gained worldwide recognition for bringing lead generation, as a methods for earning a income for freelancers, to the spot it is today. With Crystalead's platform, digital marketers can give their skills to work, and offer services to organizations searching for new clientele online. The platform is a simple, 3-step mechanism which makes advertising content in accordance with the marketer's desire, and spreads it effectively to partner publishers around the world.
Founded in 2020, digital marketing firm Crystalead has already managed to base its status as a world-renowned name in the industry, with a growing number of users choosing to sign up for the company's services every month. Due to its fast rise to dominance, the company announced toward the end of last year that it would be taking steps to broaden services and options offered to clients, as well as to upgrade its platform's accessibility and the support it provides. In 2021, Crystalead continues to enjoy favorable feedback from customers, as can be seen in reviews posted on leading consumer websites.
AudioValley | December 16, 2020
AudioValley a global expert in digital audio solutions, and MediaDonuts, a worldwide adtech gathering, collaborate to monetize Targetspot's digital audio inventory in India and South-East Asia.
Upon entering in this partnership, AudioValley makes another stride in its pursuit for worldwide extension. Against a backdrop of solid deals energy and the fortification of its business structure with the recent appointment of a partnership development director, the Group had define an objective to open 10 new domains before the year's over 2021, favoring a approach focused in on solid nearby associations. This new arrangement with MediaDonuts in India and 6 South-East Asian nations where it involves a main position, is consequently a significant achievement in accomplishing AudioValley's global improvement targets.
Created in 2010 in Belgium, MediaDonuts is an online advertising and technology company helping advertisers perform and achieve their objectives across advanced media channels. It has a global presence with workplaces in 11 nations, across EMEA, APAC and the US with base camp in Belgium and Singapore. Its activities span cdigital marketing, media representation and furthermore tech & insights.