AdAmp | February 05, 2021
AdAmp, the company revolutionizing access to TV advertising for small to mid-sized organizations and agencies, has officially come online and is carrying its full suite of capacities to a portion of the market that has generally been avoided with regards to the chance to experience the force of TV advertising. AdAmp was made recognizing the challenge and the chance neighborhood organizations have in the upcoming recovery period.
There are almost 30 million SMB businesses in the U.S. also, the vast majority of those don't approach, nor the capacity to explore the intricate market of TV and video advertising. The current measure of TV advertising inventory isn't accessible to SMBs and whenever there is a chance for them to exploit, it is fragmented, provides restricted reach and accompanies high friction and poor production quality. AdAmp will help these local businesses secure brand quality situations inside their neighborhood markets across traditional TV, digital and streaming platforms.
"All of us have witnessed the struggle local businesses experienced over the last year as a result of the pandemic and I am excited about the opportunity AdAmp has to help the local businesses accelerate recovery by leveraging the power of TV advertising. 90% of US adults watch television at least once per week. This is more than all of digital combined" said Stephen Saper, founder and CEO of AdAmp. "SMBs spend today an average of 1.5 days per week managing their marketing activities. AdAmp's ability to consolidate and simplify TV media buying at scale for SMBs will be an important arsenal in SMBs marketing tool chest."
AdAmp is revolutionizing access to TV advertising. Businesses of all sizes can now run their own ads on TV, regardless of budget and size that provides increased reach within the communities that matter to them. AdAmp provides access to more than 200 leading TV services including cable, streaming TV, and local broadcast outlets.
Instagram | November 27, 2020
Instagram is giving advertisers to distribute supported posts from users' records through an update to branded content ads.
Branded content advertisements were presented a year ago as a path for influencers to recognize when their posts are sponsored by a company or brand.
The ads look simply like organic posts distributed from the user’s record, just they have a tag reading: “Paid partnership with [brand name].”
Making the ads required a lot of coordination between the influencer and the brand. The content had to be published as an organic post first, and then the brand would experience Instagram to promote the post as an ad.
IAB, PwC | April 13, 2022
In 2021 the US saw exponential growth in digital advertising. The Internet Advertising Revenue report by IAB (Interactive Advertising Bureau) and PwC reveals that digital advertising in the US increased by 35.4% year on year to $189.3 billion in 2021. This growth is significant considering that it is the highest level of growth for the sector since 2006. Compared to 2020's 12.2% growth, the 2021's revenue growth for the industry is nearly three times greater and more than two times the growth between 2019 and 2018. As a result, revenues increased by $50 billion in just one year.
The assessment by IAB and PwC shows that every quarter of 2021 has been better for internet ad revenue than the previous year. The highest year-over-year growth occurred between Q2 2020 and Q2 2021, at 62.2 percent. This is consistent with Alphabet, Amazon, Meta platforms, Snap, and Twitter shattering Wall Street projections and earning record-breaking revenue in the second quarter, driven mainly by advertising.
Despite issues relating to privacy, measurement, the deprecation of identifiers, and the supply chain, all major digital channels recorded significant improvements. Social media increased 39.3% year over year to $57.7 billion. Search expanded "strongly" at 32.8 % YoY, although at a slower rate than other segments, resulting in a 0.8 % decline in its share of total revenue.
Mobile advertising revenue has broken the three-year trend of decelerated growth as it is surged by 37.4% to a total of $135 billion (13.4% growth in 2020 vs. 24.0% in 2019 vs. 40% growth in 2018). This is due to the proliferation of mobile video and gaming and the continued adoption of mobile e-commerce. But desktop vs. mobile ad dollars remained consistent, with 71.3% of overall ad revenue coming from mobile ads.
When it comes to advertising formats, digital video advertising garnered 51% revenue growth since 2020 at $ $39.5 billion totaled revenues in 2021. It now accounts for 20.9% of overall internet advertising revenue in 2021, up 2.2 percentage points from 2020.
The IAB and PwC estimate that momentum will continue in 2022 due to breakthroughs in retail media, linked TV, gaming, and experimentation in the metaverse and Web3.
In its forecast for the year 2022, this assessment addresses the industry's concerns due to tension and uncertainty surrounding privacy regulation, the deprecation of third-party cookies and identifiers, measurement, and supply chain transparency. However, with an optimistic approach, it states, "Nevertheless, brands have spoken, and digital is where they are putting their dollars. By continuing to focus on and invest in the areas needed to evolve the consumer value chain, the digital industry has the opportunity to tune established models from a position of financial strength and vibrant growth" Internet Advertising Revenue Report 2021(Full year), IAB and PwD.
"Nevertheless, brands have spoken, and digital is where they are putting their dollars. By continuing to focus on and invest in the areas needed to evolve the consumer value chain, the digital industry has the opportunity to tune established models from a position of financial strength and vibrant growth" Internet Advertising Revenue Report 2021(Full year), IAB and PwD.
The IAB commissioned and PwC Advisory Services LLC ("PwC") performed the "IAB Internet Advertising Revenue Report" on an ongoing basis, with data issued quarterly. The Interactive Advertising Bureau (IAB) began the "IAB Internet Advertising Revenue Report" in 1996. This research incorporates statistics and information provided to PwC directly by firms that offer online advertising and publicly accessible corporate data.