Facebook's ad revenue growth in US is slowing down

While Facebook still maintains a double-digit growth in advertisement revenue in the US, the rate of that growth slowed down in the second and third quarters of 2018, according to data from a market research firm. In the third quarter of 2018, Facebook's year-over-year ad-revenue growth rate was 16 percent, compared to the 30 percent in the second quarter and 35 percent in the first quarter of that year, Forbes reported on Monday citing data from Standard Media Index (SMI).  Facebook, which has over two billion monthly active users globally, came under heavy criticism in 2018 for lapses in protecting user privacy and in removing misleading content from its platform. "Facebook's growth from national marketers is slowing, indicating that major brands are concerned with recent events there and are focusing on brand-safe environments," SMI CEO James Fennessy was quoted in a statement.

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Ad Tech and Martech, Advertiser Platforms

Jasper Expands by Acquiring Image Platform Clipdrop from Stability AI

PR Newswire | February 23, 2024

Jasper, one of the world's biggest generative AI app companies, has announced that it has reached an agreement to acquire Clipdrop, an AI image creation and editing platform, from Stability AI. This acquisition signifies a significant step forward in Jasper's capacity to deliver the most comprehensive, multimodal copilot for enterprise marketing teams. Clipdrop is an image creation and editing platform used by millions of creative designers and brands worldwide. Founded in 2020 by Google alumni Cyril Diagne, Damien Henry, and Jonathan Blanchet, Clipdrop enables users to edit existing images, create new ones, and develop an expansive number of variations in size, detail, and style. For marketers and brand leaders, this technology can be a catalyst for accelerating their ad strategies and developing on-brand creative. "Marketing is visual," said Timothy Young, CEO of Jasper. "The addition of Clipdrop to Jasper will advance our vision to be the most comprehensive end-to-end marketing copilot in the industry, powering all the formats, channels, and functions enterprise marketing teams need. A copilot this robust will enable the enterprises we serve to go beyond simple AI prompts to achieve more personalized marketing, better informed automation, and improved optimization across their entire strategy." The Clipdrop team will join Jasper effective immediately and continue to lead research and innovation on multimodality in Jasper from their headquarters in Paris, which has become a hub of AI innovation in Europe. With this acquisition, Jasper expands its footprint to Europe and plans to continue to invest there from both a talent and customer acquisition standpoint. The company is eager to contribute to Paris's vibrant AI community. "Jasper has been a valued partner, leveraging Stability AI models for many years," said Emad Mostaque, CEO of Stability AI. "We're thrilled to see Clipdrop expand their offering by joining forces with Jasper. We will continue to partner with Clipdrop on research and deliver our cutting-edge models to their platform." "We are excited about what Clipdrop technology can do inside Jasper's copilot for marketing teams," said Damien Henry, Clipdrop co-founder. "There are natural synergies between the two companies and a clear focus on creating the best multimodal platform for marketers. We can't wait to get started." In addition to leading further development of AI-assisted image creation and editing, Damien Henry will play a larger leadership role in research and innovation for the entire Jasper product. The acquisition of Clipdrop closed on February 20, 2024. Business customers will be able to access it through the Jasper API immediately, over time the functionality will be more deeply integrated into the copilot. Individuals can still purchase Clipdrop as a standalone product via Clipdrop.co

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Ad Tech and Martech

To Unlock AI Innovation for Enterprise Sales and Marketing, ON24 Hosts Platform Launch Event

Business Wire | January 04, 2024

ON24 (NYSE: ONTF) today announced that its launch event, ON24 Next, will take place on January 24, 2024 to unveil how AI is transforming engagement and powering the next generation of the ON24 platform. Spanning the regions of North America, Europe and Asia-Pacific, ON24 Next will help enterprises understand the latest AI trends and explore new ON24 innovations. “AI is the most significant trend shaping business today – we believe there’s an opportunity to reimagine the customer experience while improving productivity and increasing revenue growth,” says Sharat Sharan, Co-founder, President and CEO, ON24. “We’re excited to make this AI transformation a reality for our customers by launching the next generation of ON24 and unleashing a new era of intelligent engagement at ON24 Next.” The launch event agenda will feature a line-up of keynote speakers discussing AI’s impact on the future of sales and marketing. Session highlights include: AI and the technology landscape:Understand how AI will change the way go-to-market teams use technology and data. Executive vision for intelligent engagement:Learn how intelligent engagement will power greater business outcomes. Unveiling of the new ON24 platform: See the next generation of the ON24 platform in action. Insights from industry leaders:Hear from ON24 customers that are innovating their engagement strategies. About ON24 ON24 is on a mission to re-imagine how companies engage, understand and build relationships with their audience in a digital world. Through our leading sales and marketing platform for digital engagement, powered by generative AI, businesses use our portfolio of webinar, virtual event and content experiences to drive engagement and generate first-party data, delivering revenue growth across the enterprise – from demand generation to customer success to partner enablement. ON24 powers digital engagement for industry-leading customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers, enabling organizations to reach millions of professionals a month for billions of engagement minutes per year with all the first-party data being captured, generated and integrated from one place. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

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Ad Tech and Martech

Inuvo's IntentKey AI Powers the Privacy-First, Post-Cookie Era

GlobeNewswire | January 11, 2024

In the wake of Google's phase out of third-party cookies starting in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, has announced its continued commitment to a cookieless future with its IntentKey AI, outlining the ways its technology can already work around Google’s changes. IntentKey, powered by a large language model, creates cookieless audience models by leveraging over 25 million AI-identified concepts that represent consumer intent signals across the web. These concepts are used to understand why an audience is interested in a product and why URLs are visited. IntentKey models help marketers reach their audiences in today’s post-cookie landscape. "Google’s fast timeline, closing cookies by the end of 2024, has caught some marketers off guard, but Inuvo has been preparing for a while. IntentKey can align, predict, and activate audiences across platforms without relying on cookies or other trackers,” said Inuvo CEO Richard Howe. “As the industry moves rapidly toward a cookieless reality, IntentKey stands ready to power more relevant digital experiences through ethical data practices and intended audiences - not identity-based audiences." Featuring Non-Personal Identifying Information (NPII) that maintains consumer privacy and prevents personal data exposure, IntentKey enables brands to securely connect with high-intent audiences in the moment audiences signal readiness to engage. This approach eliminates the need for cookies to create audience models. IntentKey has delivered performance that beats incumbent media by up to 67%. With the demise of the third-party cookie in 2024, led by Google and Apple, IntentKey stands ready to power the next generation of digital marketing through privacy-forward, cookieless audience models that provide both faster and more accurate audience targeting capabilities to drive results. To learn more, visit inuvo.com. About Inuvo Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.

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