Facebook's ad revenue growth in US is slowing down

Facebook | January 02, 2019

While Facebook still maintains a double-digit growth in advertisement revenue in the US, the rate of that growth slowed down in the second and third quarters of 2018, according to data from a market research firm. In the third quarter of 2018, Facebook's year-over-year ad-revenue growth rate was 16 percent, compared to the 30 percent in the second quarter and 35 percent in the first quarter of that year, Forbes reported on Monday citing data from Standard Media Index (SMI).  Facebook, which has over two billion monthly active users globally, came under heavy criticism in 2018 for lapses in protecting user privacy and in removing misleading content from its platform. "Facebook's growth from national marketers is slowing, indicating that major brands are concerned with recent events there and are focusing on brand-safe environments," SMI CEO James Fennessy was quoted in a statement.

Spotlight

With video ad views growing 43% year-over-year and video views at 40%, Q1 2015 kicked off what should be one of the strongest growth years since the inception of the premium digital video market.

Spotlight

With video ad views growing 43% year-over-year and video views at 40%, Q1 2015 kicked off what should be one of the strongest growth years since the inception of the premium digital video market.

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