Facebook’s Latest Enterprise Gambit: Ads that Click Directly to Messenger

CBROnline | September 05, 2019

Facebook amps up Messenger features for enterprise. Facebook says business users can now create adverts that click through to its Messenger application – a commercial offering designed to drive potential prospects into conversation with advertisers. The new feature is the latest move by the social media and advertising behemoth to boost its enterprise offering. It follows a decision last year to open up a Whatsapp API for businesses for the first time. Facebook says the new feature, available through Facebook Ads Manager, will integrate with existing CRM tools to help sales teams track leads. In a post on the company’s developer blog, Facebook said that since the beta launch of the feature earlier this year, “businesses like UK-based professional services firm RIFT Tax have seen meaningful results”, adding that the company saw an 18 percent higher lead resolve rate through Messenger versus over the phone. Facebook Messenger Advertising: Range of New Features Revealed.

Spotlight

Delivering personalization to consumers at scale requires a combination of the right data and the right technology. Authors from Perficient Digital, Dept, Microsoft, Deepend and others speak to the rise in demand for these experiences, the successes (and candid challenges) that agencies are facing to remain ahead of the curve, the way in which they’re working with clients to deliver timely and innovative results, and the tools required in order to do so.

Spotlight

Delivering personalization to consumers at scale requires a combination of the right data and the right technology. Authors from Perficient Digital, Dept, Microsoft, Deepend and others speak to the rise in demand for these experiences, the successes (and candid challenges) that agencies are facing to remain ahead of the curve, the way in which they’re working with clients to deliver timely and innovative results, and the tools required in order to do so.

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PROGRAMMATIC ADVERTISING

IAB Partners With Deakin University To Launch Digital Advertising Microcredential Courses

IAB Australia | October 11, 2022

IAB Australia has partnered with Deakin University to deliver a series of co-designed microcredentials for people with a digital advertising career looking to upskill or those looking to change roles. The first course, Programmatic Advertising and Trading, will be open for enrolments from 10th October and the course will commence 31st October. The second course, Ad Operations will launch in February and expressions of interest are now open. The accredited postgraduate stackable short courses have been designed specifically to address the greatest market needs as identified in the recent IAB Talent Industry Review and will offer 75 hours of self-paced learning that can be completed in as little as six weeks or as long as six months. Each microcredential course will provide a mix of deep theoretical understanding from Deakin University with solid hands-on vocational skills and best practice from the IAB. Gai Le Roy, CEO of IAB Australia said: “It is no secret that the digital advertising industry has a current talent shortage as well as an ongoing need to train people for a market that is experiencing rapid growth and constantly evolving." Gai Le Roy, CEO of IAB Australia said: “It is no secret that the digital advertising industry has a current talent shortage as well as an ongoing need to train people for a market that is experiencing rapid growth and constantly evolving. Having university level courses that provide a strong understanding of the principles of digital advertising and marketing together with the latest industry skills will ensure that our talent pool grows and deepens its capabilities. We see these qualifications as becoming embedded in the hiring and promotion processes of media and ad tech organisations.” Following a wide market review, IAB selected Deakin University as its partner in this new initiative due its extensive experience and strength in online learning. The courses have been developed with input from the IAB, a wide range of industry experts along with academic oversight and world class learning design from Deakin University. Wendy Palmer, Director, Global Studio, Stackable Learning Project, of Deakin University said “The partnership with IAB leverages Deakin’s expertise as an innovative provider of stackable short course offering microcredentials that address the increasing needs of individuals and sectors to upskill and reskill. Disruption across many sectors such as digital advertising has brought about the need for quality learning that is flexible and affordable and delivers the skills for current roles as well as gain credit towards longer-term career and study goals.” The Programmatic Advertising micro-credential is for digital marketing, advertising, and trading professionals involved in or looking to transition to programmatic advertising and trading. Learners will explore how to evaluate the depth and breadth of the programmatic ecosystem; use data and analytics for digital media strategy and campaign; activate the solution(s) using the appropriate DSP; apply effective measurements to evaluate solutions; respond to a client brief and provide recommendations to a client. The Ad Operations microcredential course is targeted at publishers, media owners and businesses that sell digital media managed by ad operations teams through campaign managers, ad operations execs and programmatic specialists. About the Interactive Advertising Bureau As an independent industry association with more than 170 members in Australia spanning media owners, publishers, technology companies, agencies, and advertisers, IAB works to align industry stakeholders to develop solutions for the issues faced by the market and develop standards that are integral to the operation of digital advertising. IAB Australia also works closely with other industry associations including MFA and AANA to help shape the rules of play around measurement, Australian Digital Ad Practices, mentorship, global tech and policy work, Tech Lab standards, standardising terminology and supporting the broad media and marketing community. About Deakin University Deakin University is an educational leader – a status confirmed by national rankings for good teaching, skills development, graduate qualities, and student satisfaction. The University is ranked in the top 1% of universities worldwide (Shanghai Rankings) and is among the top 50 young universities in the world (QS). Deakin degrees are world class and are on an impressive upward trajectory in global rankings. The University is ranked in the Top 1% worldwide for business and management studies (QS Rankings by Subject 2022) and computer science (Times Higher Education Subject Rankings 2022). Deakin continues to innovate by reshaping its approach to courses, learning, and teaching and enhancing the experience of its students. Deakin’s interactive learning platform brings the classroom to you using innovative technology, backed by Australia’s top-rated tech support (Voice Project IT Service Quality Support Benchmark Survey).

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AD NETWORKS

Entravision and Meta Partner in Ghana

Entravision, Meta | October 14, 2022

Entravision (NYSE: EVC) a leading global advertising solutions, media and technology company, announced today that its Africa-based digital business unit, Entravision 365 Digital in Ghana, has become the Authorized Sales Partner of Meta, the company that owns Facebook, Instagram and WhatsApp. Entravision 365 Digital will provide support, training, lines of credit and local billing to advertisers in the Ghanaian market, thereby enabling them to meet their business objectives. “This partnership reinforces our commitment to advertisers to connect brands to consumers through local strategic support, creative expertise and relevant in-market training,” said Julian Jordaan, Chief Executive Officer of Entravision 365 Digital. “This partnership reinforces our commitment to advertisers to connect brands to consumers through local strategic support, creative expertise and relevant in-market training,” said Julian Jordaan, Chief Executive Officer of Entravision 365 Digital. “As we continue to expand our presence throughout the continent of Africa, we are thrilled to partner with Meta as their Authorized Sales Partner in Ghana to equip and empower local businesses with our top-notch advertising expertise.” Jordaan continued, “We are also pleased to welcome Stephen Sawyerr as Country Manager to spearhead our partnership with Meta in Ghana. With over 10 years of management, digital marketing and brand building expertise, Stephen is very well equipped to build a world-class team to support Entravision’s growth in West Africa.” Entravision 365 Digital, as an Authorized Sales Partner, will deploy dedicated local expert teams in Ghana to provide businesses with each of the tools crucial to sales growth, while also assisting these same customers in deploying their advertising investments more efficiently across the Meta family of products. "Ghana is an important country for Meta, and it is a priority for us to invest in the market and to be closer to the people and businesses here,” said Enitan Denloye, Regional Director, Meta Africa. “As such, we are happy to bring in Entravision 365 Digital as Meta’s Authorized Sales Partner in Ghana and believe that with their robust local market insights and expertise, we can provide better support for businesses and agencies locally, helping them unlock their potential growth.” About Entravision Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our dynamic portfolio includes digital, television and audio offerings. Digital, our largest revenue segment, is comprised of four business units: our digital sales representation business; Smadex, our programmatic ad purchasing platform; our branding and mobile performance solutions business; and our digital audio business. Through our digital sales representation business, we connect global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets worldwide. Smadex is our mobile-first demand side platform, enabling advertisers to execute performance campaigns using machine learning. We also offer a branding and mobile performance solutions business, which provides managed services to advertisers looking to connect with global consumers, primarily on mobile devices, and our digital audio business provides digital audio advertising solutions for advertisers in the Americas. In addition to digital, Entravision has 49 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 45 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC. Learn more about our offerings at entravision.com or connect with us on LinkedIn and Facebook. About Entravision 365 Digital Entravision 365 Digital is an African online media and ad-technology business with a rich heritage in the African advertising industry. For 23 years the business has represented the largest publishers and platforms in Africa and have helped global brands reach connected consumers and drive business impact. With a mission to connect publishers to brands, and brands to consumers, Entravision 365 Digital helps brands reach audiences at scale through its exclusive partnership with leading platforms like TikTok, Anzu, Triton Digital and many more. Entravision 365 Digital is a business unit of Entravision, a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Learn more about all of our innovative media, marketing and technology offerings at entravision365digital.com or connect with us on LinkedIn. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

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DISPLAY ADVERTISING, AD NETWORKS

Nextech AR 3D Swirl Ad Achieves Breakthrough With Over 1 Million Ad Views

Nextech AR Solutions | December 07, 2022

Nextech AR Solutions Corp. (“Nextech” or the “Company”) (OTCQB: NEXCF) (CSE: NTAR) (FSE: EP2), a Metaverse Company and leading provider of augmented reality (“AR”) experience technologies, wayfinding technologies and 3D model services is pleased to announce a record-setting number of views for a single 3D/AR ad. The client, Hearst UK who publishes 21 brands including Good Housekeeping, Esquire, ELLE, Harper’s Bazaar and Cosmopolitan used a 3D model created by Nextech’s technology of a Dr. Martens Boot for an ad campaign, which garnered over 1 million 3D model views on the site. The ad used Nextech’s ARitize Swirl, a swirling (rotating) 3D asset on the header or page of an ecommerce website. In a few simple steps, any customer can create a fully interactive ARitize Swirl 3D/AR banner using their existing 3D models and embed them into their ecommerce website to create 6X higher purchase intent, increase conversions and click-through rates. This successful client use by a major brand and agency paves the way for another revenue stream tied to ecommerce advertising by offering a simple no-code integrated way for the Company’s 3D models to be used for immersive ads on the web or on social sites, Tik Tok, Instagram, Snap and Meta. Nextech AR CEO Evan Gappelberg commented, “ 1 million 3D model views on a single 3D model is HUGE!. By comparison Nextech has served up 6.2 million 3D model views for over 20,000+ 3D models without the swirl ad." Nextech AR CEO Evan Gappelberg commented, “ 1 million 3D model views on a single 3D model is HUGE!. By comparison Nextech has served up 6.2 million 3D model views for over 20,000+ 3D models without the swirl ad. The ability for our 3D model clients to easily create web banners and social media swirl ads using their existing 3D models is yet another competitive edge for Nextech and further positions us as the leading global 3D model company” He continues “Our ARitize 3D platform provides our clients with the one-stop solution for everything 3D. Today’s breakthrough swirl-ad news is yet another indication of the revenue potential of our 3D solutions and further sets the stage for a breakout year in 2023”. ARitize 3D ARitize 3D’s patent-pending technology leverages Artificial Intelligence (AI) to enhance the building of quality 3D models from simple 2D photos at scale for ecommerce websites. It is a disruptive end-to-end solution for the Augmented Reality (“AR”) industry. Through a simple JavaScript tag integration, product photos are automatically onboarded, and 3D models are created for each product and then hosted on ARitize 3D’s cloud. With a 3D model, clients can interact with the product to see every detail: turn it, spin it, zoom in, zoom out, leading to 40% lower product returns, 93% higher click-through rate and a 90% reduction in product photography costs. The Company believes that this value creation and ROI are leading to the rapidly growing demand for the Company's 3D technology. Transform your online store into a dynamic virtual showroom. 3D models allow customers to see products from every angle and position them in their own space prior to purchasing. It's an exciting, immersive shopping experience that keeps customers more engaged, and better informed and helps your brand stand out from the competition. ARitize 3D is the One-Stop-Shop 3D + AR solution for eCommerce that is:​ Affordable - ​lowest cost provider Scalable - fastest, seamless ​, high quality Frictionless - requires low implementation effort ​ AI & ML powered - automated 3D model creation End to End - from model creation to CMS & AR visualization To learn more, please follow us on Twitter, YouTube, Instagram, LinkedIn, and Facebook, or visit our website: https://www.Nextechar.com.

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