Facebook’s new online dating service won’t have ads

Kurt Wagner | May 06, 2018

Facebook’s new online dating service won’t have ads
Plus other stuff you need to know about Facebook’s new push into online dating. Of all the surprises at Facebook’s annual developer conference last week, CEO Mark Zuckerberg’s unexpected announcement that Facebook is launching a dating service may have taken the cake. It’s not at all that Facebook couldn’t launch a dating feature. It actually makes a lot of sense, and Chief Product Officer Chris Cox even joked that he thought Facebook would have launched dating more than a decade ago. “One of the great ironies for me is that when a lot of us joined the very first version of the service in 2004, back when it was just a handful of college students, we were convinced that dating would be the next feature Facebook was going to add,” Cox said onstage at Facebook’s conference last week. “We were right, just 14 years too early.” But what was so surprising about the announcement was the timing. Facebook is coming off of the most significant personal privacy scandal in company history. It spent a lot of F8 trying to convince people that, yes, Facebook can be trusted again. Observers were quick to point out that launching a new feature like dating, which comes with all kinds of privacy expectations and implications, is either bold, or tone deaf, depending on who you ask. (New competitor, Match Group, was particularly quick to point out the tone deaf argument.)

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