Fiksu DSP launches BidMind, self-serve platform for marketing on CTV

Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry's largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment. BidMind provides brands and agencies with their target personas and grounded analytics. As one of the most sophisticated DSPs, rewarded for its unique targeting algorithms, Fiksu's new platform helps advertisers navigate the CTV environment while delivering refined features.

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