YouTube | January 12, 2021
YouTube is turning post-roll ads on naturally for all recordings that are qualified to serve ads.
YouTube instructs makers with respect to this adjustment in the principal news update of the year on its Creator Insider channel.
A "monetizing" maker is somebody who has applied for, and been acknowledged into, the YouTube Partner Program (YPP).
Makers who have a place with the YPP can run ads in their videos and acquire a cut of the income dependent on how many views the ads receive.
There are three fundamental advertising alternatives to look over: pre-roll, mid-roll, and post-roll. Makers can decide to incorporate any mix of those promotion types while transferring a video longer than 10 minutes long.
All advertising is optional, however its critical to know all advertisement types are currently turned on by default. That implies, in case you're not careful, you could wind up transferring a video with more advertising than intended.
Facebook | September 24, 2020
The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule. Media buyers in Facebook’s platform began to notice recently a big change: their images were no longer being disapproved for a lot of text. When the Change Was Noticed. It’s been confirmed via a few sources the long-standing rule for Facebook Ad images being no more than 20% text has been sunset. Buyers started receiving direct communication from Facebook this week regarding this change: Prior to this communication, media buyers were noticing the text overlay tool page was redirecting: At that time, no Facebook documentation had been updated, but this appears to have been updated in the past few days. While it still gives tips on reducing text proportions in ad images, it now stops short of saying to keep it at 20%. Instead it now cautions the 20% metric as a best practice.
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Conviva | May 18, 2022
Conviva, the census, Continuous Measurement and Engagement platform for streaming media, has revealed its plan to establish a streaming audience measurement standard. Conviva will avail this measurement standard at CES 2023. The partnership of the premium streaming providers and Conviva's real-time cloud sesssionization technology has fruited into this expansion.
The new standard provides census-level streaming audience ad packaging and measurement that is complementary to and works with linear TV. This lets streaming providers compete on a large scale with the digital walled gardens solutions currently competing for ad budgets. For example, Conviva's technology presently processes almost 3 trillion streaming data events every day, serving over 500 million unique users who watch 200 billion streams per year across 4 billion apps streaming on devices.
"Audience measurement represents the streaming industry's biggest opportunity and Conviva's technology definitively unlocks its potential, For Conviva's customers, streaming audience is continuously, census-level measured with comprehensive, standardized data. Having solved for this problem technically, we will now work in lock step with the industry to provide a unified streaming ad packaging and measurement solution fully interoperable with any cross-platform currency in market today."
Keith Zubchevich, CEO of Conviva
There is a proven record for Conviva's Continuous Measurement Analytics Platform as it has delivered an elaborated view of streaming audience insights, including social marketing impact. In addition, Conviva is also announced as the first streaming measurement partner for NBCUniversal due to its highly successful cross-platform measurement pilots for the Superbowl and Winter Olympics in partnership with iSpot.
"We have an obligation to deliver consumers a great experience and an obligation to our customers and shareholders to utilize measurement systems that adequately capture the reach, attention, and outcomes we deliver. For the first time, NBCU is bringing its advertising partners a unified cross-screen view across all platforms with access to meaningful metrics that matter to their businesses.", Kelly Abcarian EVP Measurement & Impact EVP at NBCU, from the Superbowl measurement announcement.
Furthermore, for the NCAA Basketball Tournament 2022, WarnerMedia and Paramount launched an alternative measurement strategy that leveraged Conviva's technology to support its linear and digital partners, including Comscore and iSpot and VideoAmp, minting multiple successful, alternative cross-platform measurement solutions.
Conviva is bringing together top streaming firm leaders in Miami, June 6-8, 2022, following these immensely successful crowd measurement tests and NBCU's certification of Conviva as their streaming audience measuring partner. During the two-day summit, executives will lay out a strategy for reaching wide availability by CES 2023, including product, partnership, and go-to-market strategy. In addition, this executive task group will thoroughly brief industry observers beginning June 9th, 2022, and keep them updated regularly until full GA in Q1 2023.