Finalists revealed for The Drum Digital Advertising Awards APAC 2019

thedrum | August 28, 2019

In the modern world, every business needs to be able to navigate their way through the digital minefield and produce work that gets cut through and results, which is why The Drum Digital Advertising Awards were created  to unearth the talented individuals, teams, products and services that are making the biggest difference in this sector. The judging day for 2019 has come and gone and we can now reveal the hopeful finalists for this year’s awards. From the submissions, judges saw how brands and agencies are using technology to drive innovation and create a differentiator in their advertising approach.

Spotlight

There are prior attempts trying to solve digital advertising’s problem with Blockchain technology, however, Blockchain economy has its own advertising problem to be solved. It is impractical to promote Blockchain projects in Internet since digital advertising industry can not profile Blockchain addresses and current Blockchain could not support complicated interactions required by advanced advertising practices.

Spotlight

There are prior attempts trying to solve digital advertising’s problem with Blockchain technology, however, Blockchain economy has its own advertising problem to be solved. It is impractical to promote Blockchain projects in Internet since digital advertising industry can not profile Blockchain addresses and current Blockchain could not support complicated interactions required by advanced advertising practices.

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Conviva | May 18, 2022

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