Find Ease, Restfulness With PPG Brand’s 2020 Color of the Year: Chinese Porcelain

PPG Industries | June 12, 2019

In a world where sleep is viewed as a luxury and the anxiety of a fast-paced life is all too real, it is only fitting that PPG paint brand’s 2020 Color of the Year, Chinese Porcelain (PPG1160-6), offers escapism in today’s technologically driven society. Hand-selected by PPG’s global color experts, the shade is a blend of cobalt and moody ink blue that imparts calmness and restful sleep while also offering the spirit of hopefulness – a precious commodity in a restless world. “The faster technology moves and the more convenience it offers, the more we seek activities, experiences and lifestyles that impart slowness and realness into our lives,” said Dee Schlotter, senior color manager, PPG paint brand. “The need for simplicity and escapism from technology is, in part, the reason that consumers are craving blues like Chinese Porcelain that bring us closer to natural elements such as the sea and sky – creating serenity in any space. The increasing need for connection in an unmoored world was a reoccurring theme at the recent PPG Global Color Workshop. This annual event brings together more than 20 PPG global color stylists from the automotive, consumer electronics, aerospace and home paint and stain industries. Over the course of several days, the stylists analyze the runway, lifestyles, demographics, geographies, and global and cross-cultural societal inspirations to determine what colors will resonate and represent the PPG global color forecast, including the PPG Color of the Year.

Spotlight

Consumers today view display ads on their smartphones. And when they convert, many prefer to call. Display advertising drove over 28 billion calls in 2016, and marketers must change how they measure and optimize display campaigns to be successful in 2017. Download this playbook from DialogTech and learn.

Spotlight

Consumers today view display ads on their smartphones. And when they convert, many prefer to call. Display advertising drove over 28 billion calls in 2016, and marketers must change how they measure and optimize display campaigns to be successful in 2017. Download this playbook from DialogTech and learn.

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AudioValley and MediaDonuts Teams up to Monetize Targetspot’s Digital Audio Inventory in India and South-East Asia

AudioValley | December 16, 2020

AudioValley a global expert in digital audio solutions, and MediaDonuts, a worldwide adtech gathering, collaborate to monetize Targetspot's digital audio inventory in India and South-East Asia. Upon entering in this partnership, AudioValley makes another stride in its pursuit for worldwide extension. Against a backdrop of solid deals energy and the fortification of its business structure with the recent appointment of a partnership development director, the Group had define an objective to open 10 new domains before the year's over 2021, favoring a approach focused in on solid nearby associations. This new arrangement with MediaDonuts in India and 6 South-East Asian nations where it involves a main position, is consequently a significant achievement in accomplishing AudioValley's global improvement targets. Created in 2010 in Belgium, MediaDonuts is an online advertising and technology company helping advertisers perform and achieve their objectives across advanced media channels. It has a global presence with workplaces in 11 nations, across EMEA, APAC and the US with base camp in Belgium and Singapore. Its activities span cdigital marketing, media representation and furthermore tech & insights.

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BrandStar Named Advertising Agency of Record for Alan B. Levan | NSU Broward Center of Innovation

BrandStar | November 22, 2021

BrandStar, a fully horizontally and vertically integrated production company, has been engaged by the Alan B. Levan | NSU Broward Center of Innovation (Levan Center) as its advertising agency-of-record. The Levan Center is a public-private partnership between NSU and Broward County, acting as an economic and education development engine linking the South Florida innovation ecosystem. Services to the Levan Center will be developed and executed by Beacon, the advertising & marketing agency arm of the BrandStar family of companies. The diverse scope of services will include using multiple digital assets and strategies to develop brand awareness, campaign development, marketing strategy and support, social media, paid media, and digital UI/UX. To support the collaborated mission and vision of the Levan Center, BrandStar will also be donating upwards of $100k in additional pro-bono services. The Levan Center supports the business founder's journey from birth of an idea through successful exit or global expansion providing programs, events, and wraparound services to entrepreneurs and early-stage startups for the buildout and scaleup of their business. The 54,000 sq. ft. facility includes incubator and accelerator programs, co-working and meeting space, technology certification programs, specialized workshops and seminars, and professional networking social events. We are so honored to be a strategic part of this revolutionary enterprise of business innovation. As fellow visionaries and creators, we are looking forward to furthering the Levan Center's vision as a business incubator that benefits all of South Florida." Mark Alfieri, CEO and Founder, BrandStar. "Our mission is to link the South Florida innovation ecosystem by acting as a collision station for entrepreneurs, academia, industry, government, funders, wraparound services, and professional networks," said Dr. John Wensveen, Chief Innovation Officer, NSU and Executive Director, Alan B. Levan | NSU Broward Center of Innovation. "We look forward to partnering with BrandStar on this exciting journey." About BrandStar BrandStar is a fully horizontally and vertically integrated production company, marketing agency, and content exchange platform. Offering everything a full-service marketing firm provides, but with a twist – our focus is on positively impacting people's lives. Fueled by the collective passion of entrepreneurs, creatives, technologists, and thinkers, we pride ourselves in being Marketing Matchmakers – connecting people with brands to do life better. Utilizing a combination of creative storytelling, marketing strategy, results-driven media, technology innovation, and unrivaled television production capabilities, we have succeeded in giving startups a national footprint, and national companies a global one. About Beacon For brands expecting positive marketing results, Beacon, a BrandStar Company, is a full-service marketing and ad agency with a team of diverse individuals who have been on both sides of business transactions; recognizing the importance of transparency and partnership. Beacon helps brands understand what their marketing and advertising efforts are doing to their bottom-line and then goes above and beyond to produce real, quatifiable results. The Alan B. Levan NSU Broward Center of Innovation is a public-private partnership between Nova Southeastern University (NSU) and Broward County housed at NSU. The center is an economic and education development engine for Greater Fort Lauderdale, Broward County, and South Florida focused on innovation, technology, and entrepreneurship. Customized programs, events, and wraparound services support the Founder's Journey (Ideate, Incubate, Accelerate, Post-Accelerate) from the birth of an idea through successful exit or global expansion of a company incorporating four pillars.

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Clinch | February 23, 2022

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