Firefly raises $30M to bring more ads to Ubers, Lyfts and taxis

Firefly | May 30, 2019

Firefly, a startup that allows ridehail drivers to make money from advertising, has raised $30 million in Series A funding. The company is about to launch in New York City, where it’s also acquiring the digital operations of advertising company Strong Outdoor. Co-founder and CEO Kaan Gunay said this will allow Firefly to start working with traditional taxis in a big way. “It’s essentially locking in the largest taxi advertising contract, partnering with the largest taxi trade organization in the United States,” Gunay said. Firefly already operates in San Francisco and Los Angeles, where it works with drivers for Uber, Lyft and other services to install a “digital smart screen” that can run targeted, geofenced advertising from companies like Brex, Segment, Caviar and Zumper. And although the startup is starting to work with taxis too, Gunay said it won’t be ignoring ridehail drivers: “Firefly is for everyone.”

Spotlight

A new global study by Kantar Millward Brown illustrates the attitudes Generation Xers, Millennials and the youngest generation have toward various advertising formats. The study included 39 countries and 23,907 interviews, so, while it represents a massive data set, it’s definition of generations is somewhat problematic.

Spotlight

A new global study by Kantar Millward Brown illustrates the attitudes Generation Xers, Millennials and the youngest generation have toward various advertising formats. The study included 39 countries and 23,907 interviews, so, while it represents a massive data set, it’s definition of generations is somewhat problematic.

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OneSmart International Education Group Announces ADS Ratio Change

OneSmart | January 17, 2022

OneSmart International Education Group Limited ("OneSmart" or the "Company") (NYSE: ONE) today announced that it will change the ratio of its American depositary shares ("ADSs") representing its Class A ordinary shares from one (1) ADS representing forty (40) Class A ordinary share to one (1) ADS representing one thousand (1,000) Class A ordinary shares. For OneSmart's ADS holders, the change in the ADS ratio will have the same effect as a one-for-twenty-five reverse ADS split. There will be no change to the Company's Class A ordinary shares. The effect of the ratio change on the ADS trading price on the New York Stock Exchange (the "NYSE") is expected to take place at the open of trading on January 24, 2022 (U.S. Eastern Time). ADS holders of record on the effective date will need to surrender their ADS to the depositary bank for cancellation and exchange in connection with the ADS ratio change, with further details to be provided in the notice by the depositary bank. The exchange of every twenty-five (25) then-held ADSs for one (1) new ADS will occur automatically with the then-held ADSs being cancelled and new ADSs being issued by the depositary bank, in each case as of the effective date for the ADS ratio change. OneSmart's ADSs will continue to be traded on the NYSE under the symbol "ONE". No fractional new ADSs will be issued in connection with the change in the ADS ratio. Instead, fractional entitlements to new ADSs will be aggregated and sold by the depositary bank and the net cash proceeds from the sale of the fractional ADS entitlements (after deduction of fees, taxes and expenses) will be distributed to the applicable ADS holders by the depositary bank. As a result of the change in the ADS ratio, the ADS price is expected to increase proportionally, although the Company can give no assurance that the ADS price after the change in the ADS ratio will be equal to or greater than twenty-five times the ADS price before the change. About OneSmart Founded in 2008 and headquartered in Shanghai, OneSmart International Education Group Limited currently provides non-subject based tutoring to students in China. Given the “Policy to Further Reducing the Burden of Homework and Off-campus Tutoring for Compulsory Education Students,” (the “Double Reduction Policy”), which basically requires suspension of all subject-based off-campus tutoring business targeting pre-school kids and K12 students, the Company plans to provide online education and tutoring services exclusively to students outside of China, overseas education preparation and consulting services to students residing within China, “Smart ID Card” to campuses and develop and market smart training system incorporating virtual reality, artificial intelligence, blockchain and other technologies in order to facilitate the teaching and training process.

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Smartly.io Bolsters its Creative Insights Capabilities, Embracing Next Wave of Advertising Engagement

Smartly.io | September 01, 2021

Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced Ad Ranking, a new capability within its insights offering. Already unifying creative, media, and data to break down silos across creative and performance teams, Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced Ad Ranking, a new capability within its insights offering. Already unifying creative, media, and data to break down silos across creative and performance teams, Ad Ranking now allows advertisers to quickly identify both top and bottom-performing ads with a visual analysis that can better inform future creative direction and optimize performance in the next wave of advertising engagement. As audiences become more opaque and more difficult to target, brands need to rely more on relevant and personalized creative delivered in the right place at the right time – instead of focusing solely on the best-performing target audience. This new Ad Ranking feature enables advertisers to test creative variations and quickly identify what's working (and what's not). Advertisers can then pivot quickly and put those insights into action with Smartly.io's all-in-one reporting view. "Smartly.io's new Ad Ranking feature has cut the time it takes to glean insights about our ad performance," said Freya Gordon, Senior Performance Marketing Executive at Huel. "The visual representation of performance has been especially useful to our creative team, which sometimes struggles to cut through the numbers." "Data privacy continues to play an increasingly important role in digital advertising, and creative is quickly emerging as the answer to an evolving industry where personalization and privacy must intersect," said Kristo Ovaska, CEO and co-founder, Smartly.io. "Advertisers need to bridge the gap between creative, media, and data to test what's resonating across all buyer journey touchpoints. This is critical for optimizing both in-flight and future ad campaigns in a seamless, agile, and automated way – freeing up marketing teams for more creativity and ideation to build trusted connections with their consumers." In addition to the Ad Ranking solution, Smartly.io's full insights offering allows advertisers to: Leverage visual insights to inform data-driven creative planning with Ad Ranking charts. Ad Ranking Views allow users to visualize top-performing ads quickly. They can choose a ranking metric and any additional filters (bid goal, creative type, etc.) to surface which ads contribute to business goals as a means of helping creative teams inform their planning. Build and measure cross-platform customer business KPIs. Build custom metrics and measure against specific metrics or attribution windows across social platforms. Users can leverage a central location to quickly manage and update these customer expressions, preventing errors when deployed across multiple users and/or reports. Users can also quickly and easily reuse custom metrics to reduce time and friction when building new reports. Integrate first- and third-party data sources to optimize against important metrics. Advertisers can pull data from a range of sources – social platforms to Google Analytics to Search Ads 360 to Adobe Analytics and more – providing in-the-moment analytics to inform strategies around budgets, bids, and ads. Measure incremental revenue with statistical significance built-in. Ad Studies allow users to test the performance of almost any property of Facebook marketing scientifically by running Split, Lift, and Multi-Cell Lift Tests. Statistical Significance estimates how much test budget is needed to get meaningful results and then compare performance with any KPI. About Smartly.io Powering beautifully effective ads, Smartly.io automates every step of social advertising to unlock greater performance and creativity.

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PostcardMania Expands First-of-its-kind Online/Offline Integration, Adding YouTube and Gmail Ads

PostcardMania | December 10, 2020

PostcardMania's flagship marketing integration, Everywhere Small Business, has received a platinum overhaul. The most current emphasis, named Everywhere Small Business Platinum, is the first-of-its-sort available to package conventional standard mail advertising with five digital marketing platforms. The launch permits PostcardMania to convey composed omnichannel advertising over the present most unmistakable physical and advanced stages in a solitary bundle constructed explicitly for small businesses. Since its initial release in 2018, PostcardMania's Everywhere Small Business product has beated projections and desires. The base of its prosperity and reception by a huge number of independent companies is its value point; it's much lower than other comparable single-party oversaw omnichannel marketing products. The product's extension goes ahead the impact points of long stretches of development inside PostcardMania's SEM (internet searcher advertising) division, which deals with the online segment of Everywhere Small Business. Since its dispatch in mid 2018, the division's staff has developed by 600% while the estimation of its conveyed administrations has expanded by 886%.

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