Adsonica, IAB Europe | October 06, 2021
Adsonica, the leading audio display advertising solution, announced its approved status as the latest vendor to join IAB Europe's Transparency & Consent Framework (TCF) and its Global Vendor List (GVL). By joining the TCF, Adsonica provides clients with independent assurance that it operates to the highest standards of data protection across audio display ad measurement.
The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU's General Data Protection Regulation (GDPR) and ePrivacy Directive when processing personal data or accessing and/or storing information on a user's device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.
The Framework was developed by IAB Europe in collaboration with organizations and professionals in the digital advertising industry. It provides transparency to consumers about how, and by whom, their personal data is processed. It also enables users to express choices.
The Adsonica application does not collect any personal data or apply cookies – only aggregating anonymous ad measurement data for reporting purposes.
"We designed our analytics capability in concert with enterprise data platform provider Aqfer ensuring that we delivered the highest standards of information security and data privacy, Becoming a registered member of the IAB Europe's TCF was an essential commitment to providing transparency and consent for all parties in the audio display advertising ecosystem."
said William Agush, CEO and Founder of Adsonica.
Parties interested in joining the Framework to give audiences full visibility and control over who can process their data in connection with advertising.
Adsonica is the leading audio display ad creation solution that allow marketers to combine traditional display advertising with the storytelling power of sound. With no coding, audio tags or third-party players, the company's patented technology offers a better experience for both advertisers and consumers and delivers incremental lift of 50% or more.
About IAB Europe Transparency and Consent Framework
IAB Europe is the European-level association for the digital marketing
and advertising ecosystem. Through its membership of National IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programs that enable the business to thrive in the European market.
Transparency and Consent Framework or (TCF) was launched after an extensive industry consultation with IAB Europe and IAB Tech Lab members and the broader digital advertising industry in order to provide a unified GDPR consent solution to comply with privacy laws across Europe.
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Better Homes and Gardens Real Estate LLC | December 01, 2020
Better Homes and Gardens Real Estate LLC, the leading real estate lifestyle brand, reported today its Season of Sharing campaign for buyers looking for innovative approaches to celebrate the special seasons ahead. This new campaign highlights significant and ideal way of life thoughts curated by Better Homes and Gardens Real Estate and Meredith Corporation, which delivers the Better Homes and Gardens brand, for Thanksgiving, Kwanza, Hanukkah, Christmas and New Year's Eve exercises, including socially far off gathering thoughts, stylistic theme, plans and then some.
In addition to thoughts on the best way to celebrate the holidays at home, the Season of Sharing campaign additionally includes "Ways to Give Back". The segment includes proposals for offering back this season, for example, investigating nearby volunteer chances, participating in a blood drive, fostering a pet or dropping off baked goods to someone in need of neighborly support. The page likewise showcases the holiday-related philanthropic endeavors of BHGRE® affiliates across the country over to give extra motivation.
Tremor International | June 15, 2021
Tremor International, which offers a platform that automates digital ad transactions for advertisers and publishers, announced the terms of its initial public offering (IPO) on Monday.
The Tel Aviv, Israel-based company, intends to raise $150 million by selling 6.8 million ADSs at the as-converted June 11th closure of its shares on the London AIM market at $22.17 a share (TRMR). Tremor International would have a fully diluted market value of $1.7 billion at the proposed transaction size.
Tremor International allows advertisers to target relevant audiences and publishers to optimize the yield on their digital advertising inventory. The firm provides an end-to-end platform that includes three primary offerings: a demand-side platform (DSP) for advertisers, a supply-side platform (SSP) for publishers, and a data management platform (DMP) for both. In addition, the firm offers an omnichannel platform but focuses on video advertisements on all devices and Connected TVs. As of March 31, 2021, Tremor has 900 active clients and 1,450 active publishers.
Tremor International was created in 2007 and has sales of $244 million for the fiscal year ending March 31, 2021. It intends to trade on the Nasdaq under the ticker name TRMR. The deal's joint bookrunners are RBC Capital Markets, Stifel, JMP Securities, Needham & Co., and Raymond James. It is expected to price during the week of June 14, 2021.