fishbat Shares 4 Tips for Advertising to Clinical Trial Patients

prnewswire | December 22, 2019

It behooves a business to invest in a long-term marketing strategy that features different tools. These can be used to share content, encourage engagements, and perform other actions that elicit the desired reaction from one's audience. For a clinical trial patient recruitment company, the tools that can be used for advertising are multitudinous. With this in mind, fishbat shares 5 tips for advertising to clinical trial patients. In simple terms, direct marketing is the process by which information is shared right to a user. This alleviates the need for additional tools, making it one of the best options for clinical trial patient recruitment companies. Examples of direct marketing initiatives include, but aren't limited to, television commercials, email, and text messaging. These can be used to advertise to potential patients, driving a company's engagement rate in the process.

Spotlight

Programmatic advertising is a leading technique for buying and selling digital ads online.

In this video, we will explore what programmatic advertising is, how it works, its benefits, and best practices.

Spotlight

Programmatic advertising is a leading technique for buying and selling digital ads online.

In this video, we will explore what programmatic advertising is, how it works, its benefits, and best practices.

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Silverpush and 4D Announce Strategic Partnership for Enhanced Contextual Targeting to Boost Cookieless Advertising Solutions

PR Newswire | May 18, 2023

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Azerion Launches Performance Arm to Power Smarter Advertising Across the Full Customer Journey

Business Wire | April 10, 2023

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UM and Roku Partner to Increase Equity For Minority-Owned Networks Ahead of TV Upfronts

PR Newswire | April 25, 2023

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"We continuously work to identify the challenges and gaps in the marketplace as part of our ongoing commitment to drive equitable and inclusive business practices," said Deidre Small-Landau, Head of Business Equity, IPG Mediabrands. "Lack of linear ratings information is a significant impediment to why brands are not investing in minority-owned networks, and we look forward to creating more growth opportunities for clients and minority-owned networks alike across the Mediabrands family of brands." Roku is leveraging its proprietary Automatic Content Recognition (ACR) technology to generate two sets of comprehensive monthly reports for UM and IPG Mediabrands. The first provides average viewership by network by daypart and reach per channel, designed to be used for planning purposes. The second set shows actual viewership by program by day, validating how many viewers are exposed to advertising content, providing insight into how specific campaigns are performing. Automatic Content Recognition (ACR) is a technology that, when enabled, allows Roku to recognize the programs and commercials viewed over antenna, cable, and satellite on Roku TVs. As the #1 selling smart TV OS in the U.S. as of Q4 2022, Roku brings broad reach and a direct consumer relationship that offers accurate, scaled insights. Roku found that, between December 2022 and February 2023, previously unmeasured minority-owned TV networks reached an estimated 16.8 million U.S. households on traditional TV and delivered more than 400 million advertising impressions. Roku's reporting clarifies the opportunity for brands to partner with minority-owned channels. "You can't invest in what you can't measure," said Kristina Shepard, Co-Head of U.S. Brand Sales, Roku. "Our goal is TV made better for everyone. We're thrilled to bring unique scale, data, and technology forward to solve industry challenges and improve media equity together." This partnership is the latest in UM's efforts to generate more equity in the marketplace for minority-owned media. Last fall, the agency released its groundbreaking Future Impact study, which proved for the first time that brands that support equity values in the workplace and in media will see double the impact in purchase intent. UM also helped spearhead the launch of the Equity Upfronts with MAGNA, the intelligence and investment arm of IPG Mediabrands, a now-annual event that introduced minority-owned media to the Upfronts schedule for the first time ever. "Roku has been consistently open to partnering with us in new and different ways, and their technology is uniquely capable of measuring the viewership of unrated networks," says Marcy Greenberger, EVP, Managing Partner, Integrated Investment, UM. 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As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony and Spotify. For more information, please visit https://www.umww.com/. About Roku Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players and TV- related audio devices, are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.

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