Mediaocean, Flashtalking | July 19, 2021
Mediaocean will buy independent global ad server Flashtalking to establish a "neutral tech platform" with a combined annual media spend of $200 billion.
According to The Wall Street Journal, it will pay $500 million for the New York-based company, which has annual revenue of between $100 and $150 million.
Mediaocean provides advertising workflow software that drives $70 billion in television advertising in the United States, but it is also actively pursuing programmatic opportunities. The deal with Flashtalking comes exactly a year after it paid $200 million for programmatic buying platform 4C. 4C has integrations with Facebook, LinkedIn, Twitter, Amazon, and other platforms, placing Mediaocean squarely in the programmatic arena.
The acquisition will combine Flashtalking's ad serving, creative, identity, and verification capabilities with Mediaocean's media planning and buying capabilities across desktop, mobile web, in-app, and CTV/OTT. It is expected to close in the third quarter of this year. Integrating Flashtalking's dynamic creative optimization with the 4C solution, in particular, will enable marketers to utilize dynamic creative in both open and walled gardens. In addition, the merged platform will have over a trillion monthly ad impressions.
In 2018, Mediaocean and Flashtalking partnered to connect ad serving data with media buying.
As CTV adopts some of the features of new media's walled gardens, the companies emphasized the independence of their integrated tech platform as an alternative to Big Tech providers such as Google's ad server.
AD TECH AND MARTECH
Vonage | October 20, 2021
Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, today announced that it has acquired Jumper.ai, a Singapore-based leader in omnichannel conversational commerce solutions.
Jumper.ai's team will join Vonage's Product and Engineering group. With this acquisition, Vonage gains significant technology and developer-focused talent, as well as expertise in conversational commerce, complementing the programmable, flexible and intelligent capabilities of its singular Vonage Communications Platform and robust portfolio of APIs.
Conversational commerce is an in-demand retail trend that capitalizes on the growing convergence of shopping and conversations on platforms such as Facebook Messenger, WhatsApp and Instagram, using the chat feature to create a seamless shopping experience. Consumers can engage in personal conversations to inquire about product and pricing information and build trusted relationships with retailers.
The Jumper.ai platform creates omnichannel, messaging-first customer engagement and shopping journeys across social, messaging, and web (WhatsApp, Messenger, Apple Business Chat, Instagram, Twitter, SMS, LINE, Google Ads, Brand websites, and more). According to an April 2021 Conversational Commerce forecast by Juniper Research1, the total addressable market in this space will be worth $27 billion by 20251. As social messaging becomes more important to consumers across the globe as a quick and direct way of connecting with their favorite brands, Vonage will incorporate Jumper.ai technology to expand its total addressable market and complement its robust portfolio of APIs with a packaged AI-enabled conversational commerce offering.
"The addition of Jumper.ai's conversational commerce and omnichannel capabilities fits perfectly into Vonage's strategy and is a natural extension of Vonage's offerings. It transforms customer interactions from notifications and simple communications to conversations across the spectrum of customer engagement points," said Vonage CEO Rory Read. "With conversational commerce capabilities, we are meeting new and existing customer needs now and are positioned to continue to meet their evolving needs well into the future, providing businesses with embedded commerce capabilities to simplify the way they serve, connect with, and sell to their own customers from anywhere, on any channel."
Jumper.ai is an all-in-one solution that meets the needs of major brands to connect with consumers through web and social channels, while also turning these conversations into richer AI-enabled customer experiences with rapid service and sales follow-through. With the acquisition of Jumper.ai, Vonage is gaining relevant technology to address this growing need, as well as existing enterprise customers across key industries that are driving the growth of conversational commerce, including leaders in the Consumer Brands, Food, Retail, Entertainment, Hospitality and Travel industries, such as L'oreal, Kiehl's, Disney, Axe, Dove, Ben & Jerry's and Burger King.
Jumper.ai was built with a mission to help businesses respond to the increasing use of instant messaging as the most preferred mode of communication, both for connecting with family and friends and for receiving immediate, personal, and attentive experiences from brands.We are excited to be joining the Vonage team. Combining our market-leading technologies presents an opportunity to create new, amazing customer experiences, leveraging Jumper.ai technology and the global reach of Vonage."
Yash Kotak, CEO and Co-founder of Jumper.ai
"Over 3.5 billion people use social networks on a regular basis, worldwide," explained Dan Miller, Lead Analyst at Opus Research. "Jumper.ai anticipated the role social networks and platforms would play as platforms for advertising, promotion and, ultimately, purchases. With this technology, Vonage reinforces its platform's ability to be agile and continuously meet the evolving needs of its customers' customers."
Vonage, a global cloud communications leader, helps businesses accelerate their digital transformation. Vonage's Communications Platform is fully programmable and allows for the integration of Video, Voice, Chat, Messaging and Verification into existing products, workflows and systems. Vonage's fully programmable unified communications and contact center applications are built from the Vonage platform and enable companies to transform how they communicate and operate from the office or anywhere, providing enormous flexibility and ensuring business continuity.
DMS | October 19, 2020
Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, has noted that online comparison shopping has quickly become part of the “new normal” for consumers when making purchase decisions. In response to this new digital shopping trend, Digital Media Solutions has launched DMS Exchange to match high-intent consumers with the brands that provide the products and services they need. A vertical-agnostic, self-service digital advertising marketplace that connects digital advertisers with high-quality publishers at scale, DMS Exchange will help provide the optionality desired by today’s consumers across multiple industries. Advertising budgets have continued shifting from traditional to digital media, with many industry experts predicting the share of media budgets spent across digital channels will grow into 2021 and beyond. Particularly in light of the current global environment, brands are prioritizing digital performance advertising efforts that offer a linear connection between media spend and advertising results, enabling better calculation of advertising return on investment (ROI). DMS Exchange helps advertisers scale the types of digital performance advertising campaigns that offer transparent campaign visibility.