Former Roku Execs Launch Smart TV Advertising Network

Roku | April 30, 2019

Two former Roku executives are getting ready to compete with their old colleagues in the TV advertising space: Steve Shannon, formerly senior vice president of content and services at the streaming device maker, and Jim Lombard, who headed advertising sales at Roku, came out of stealth with their new smart TV advertising startup Tetra TV Tuesday. Shannon heads the company as CEO, while Lombard serves as its chief revenue officer. Tetra TV wants to help advertisers reach audiences across all connected TV platforms, explained Shannon in a recent conversation with Variety. “Advertisers are excited about connected TV,” he said, predicting that the entire $70 billion TV advertising market would eventually move to streaming media. The hold-up has been that it’s hard to target smart TV audiences across individual devices and apps, argued Shannon: “It is such a heterogeneous environment.” For advertisers looking to reach large audiences, there have really only been 2 platforms, he said: Roku and Hulu.

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Soma stands for the Social market. Soma is a block chain based social marketplace that supports the Soma community by implementing a rewarding system that utilizes Soma Community Token (SCT), which is a cryptocurrency designed to incentivize community members to perform actions that create social wealth within the community.

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Soma stands for the Social market. Soma is a block chain based social marketplace that supports the Soma community by implementing a rewarding system that utilizes Soma Community Token (SCT), which is a cryptocurrency designed to incentivize community members to perform actions that create social wealth within the community.

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Mobiquity Technologies, Inc. Expands its Service Offerings on its MobiExchange SaaS Platform

Mobiquity Technologies | December 24, 2021

Mobiquity Technologies, Inc.(NASDAQ: MOBQ) (the “Company”), a leading provider of next-generation advertising, today announced new service offerings for MobiExchange (www.mobiexchange.com), the Company’s SaaS platform for digital advertising and data services. MobiExchange is one of the fastest, easiest, and most affordable ways for small and medium size brands and advertising agencies to enhance and manage a digital media campaign. MobiExchange is a SaaS platform for digital advertising and data services, specifically designed for non-technical personnel to assist them in reaching their target audiences. MobiExchange allows advertisers to turn their offline data in actionable data within minutes and does it without incurring the burden of an expensive in-house tech team. MobiExchange has recently added political audiences to its already existing consumer and automotive audiences, which means political advertisers can now onboard their offline data to MobiExchange and create targetable audiences and look-a-like audiences to be used with their programmatic media buying campaigns. These targetable audiences can then be instantly used directly on the Company’s Advangelists Platform or can be exported and used on a variety of 3rd party platforms, creating a true one-stop seamless service. Glenn Davis, Managing Partner, BW Strategy Group (“BWSG”), said, “BWSG embraces technology to help campaigns and businesses tell their story to the right audience. Mobiquity's platform has given us the ability to micro-target custom audiences with ease and has increased our ad placement efficiency by aggregating OTT, CTV, and digital web placements all inside one platform.” We have worked closely with a number of clients that utilize our solutions to help political campaigns better target their voters. With the recent addition of political audiences to our MobiExchange capabilities, we look forward to engage with more agencies like BWSG that are seeking better tools to help campaigns micro-target voter groups with the right message.” Dean Julia, CEO of Mobiquity Technologies About Mobiquity Technologies Mobiquity Technologies, Inc. is a next generation, Platform-as-a-Service (PaaS) company for data and advertising. The Company maintains one of the largest audience databases available to advertisers and marketers through its data services division. Mobiquity Technologies’ Advangelists subsidiary provides programmatic advertising technologies and insights on consumer behavior.

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Blockchain in Digital Marketing: More Customer Confidence – and Innovative Advertising Methods

T-Systems International | April 20, 2021

Concerns around online activities, such as cybersecurity, data privacy, and transparency, are affecting digital marketing. Blockchain technology will help in the stabilization of customer trust in the digital world. It will increase the credibility of online ads, brand honesty, cross-promotion with influencers, and reward customers for data sharing. Due to the monopoly or duopoly, platform companies such as Facebook pose threats to multiple industry leaders in digital marketing. Furthermore, data scandals fueled skepticism in the digital advertising industry. Both users and advertisers believe that control over their data is slipping away from them. Blockchain technology allows marketing organizations to work more autonomously in the advertisement industry while also increasing the credibility of their product and corporate communications. How? The blockchain's key feature is that it maintains data on decentralized servers in several locations rather than in a single centralized repository. These distributed data records (blocks) are inextricably linked together to form a chain. Every computer (peer) in the network receives the same unalterable data copy. This has the advantage of no longer requiring all market players to trust a single repository – and therefore no central point of attack for cybercriminals or vulnerability to technical malfunctions. The concept is similar to an online document held in a decentralized location that can be modified continuously through several computers. This lays the groundwork for more transparent, secure, and reliable solutions in digital marketing. Brand and product transparency Any marketing agenda mainly focuses on sustainability. Many businesses claim to be sustainable. But how are they going to prove it? Blockchain technologies can enhance brand integrity within the supply chain management process, for example, by ensuring that products have been packaged or shipped sustainably – 2 important conditions when the products are organic. As a result, an Industrial Control System (ICS, for example, T-Systems) writes all data into a blockchain that is synchronized for all players, including the manufacturer, delivery agent, and retailer. This procedure allows customers to obtain facts about the sources of their products as well as monitoring information. In reality, the cloud2cloud combination of the Cloud of Things (T-Systems) and the SCP (SAP Cloud Platform) utilizes Internet of Things (IoT), blockchain, and machine learning to monitor the supply chain of the apples used in a smoothie (use case of T-Systems, pdf). Consumers can trace the direction and origin of organic apples using IoT data, supply data, and origin data – and do a fact check on the brand's value proposition. This enables businesses to sell their products as sustainable with much greater credibility. Blockchain is on the rise For the time being, high prices, the failure of real-time apps to attain commercial viability, and a lack of sector-wide initiatives are preventing widespread adoption. While some potential blockchain applications are still unclear, it is beginning to transform the digital world. In the digital advertising ecosystem, blockchain can increase transparency, confidence, and productivity. It will soon become a force in digital marketing rivalry that marketers cannot continue to neglect. T-Systems has already pioneered individual solutions to help companies get started with blockchain. Several pilot projects have already been initiated, and sector-wide experience sharing will be a critical next step. Marketing organizations who wish to stay competitive can into the processes that blockchain can simplify or even monetize.

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National CineMedia Partners with RAD AI to Enhance Audience Engagement

National CineMedia | February 15, 2022

National CineMedia today announced a strategic partnership with Rad Intelligence (RAD AI), leveraging the power of recommendation and referral with machine learning to drive distribution of advertisers' messages through targeted social influencer networks. RAD AI's marketing platform uses machine learning (ML) and natural language technologies to deliver authentic content specifically tailored for today's savvy audience. The partnership recently completed a year-long test of the RAD AI influencer solution across 10 regional NCM campaigns for select advertisers in categories such as education, government, recruitment and healthcare, with positive results. The offering will be expanded to national advertisers in 2022. Discussing the partnership, NCM's Executive Vice President & Chief Revenue Officer Mike Rosen said: "Often regional advertisers are hesitant to work with influencers due to confusion about how to create targeted, affordable, and effective campaigns. What we love most about the partnership is how it deepens our ability to demonstrate campaign performance and return-on-investment to NCM advertisers at all levels. With RAD AI, we're able to provide a fully customizable, turnkey, affordable offering that guarantees the right eyeballs on the content each influencer creates and clearly shows how these campaigns impact the brand's entire digital footprint," Rosen said. RAD AI CEO Jeremy Barnett commented: "RAD AI is proud to work closely with NCM to develop and execute authentic, effective marketing campaigns. By combining our storytelling craft with our AI platform, we work with clients to ensure that marketing campaigns resonate with customers on both a rational and emotional level. We strive to create campaigns that customers will appreciate, respond to, and never forget." About National CineMedia, Inc. National CineMedia (NCM) is America's Movie Network. As the largest cinema advertising network in the U.S., NCM unites brands with the power of movies and engages movie fans anytime and anywhere. NCM's Noovie® pre-show is presented exclusively in 50 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC. LON: CINE). NCM's cinema advertising network offers broad reach and unparalleled audience engagement with over 20,700 screens in over 1,600 theaters in 195 Designated Market Areas® (all of the top 50). NCM Digital goes beyond the big screen, extending in-theater campaigns into online and mobile marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.3% interest in, and is the managing member of, National CineMedia, LLC. About Rad Intelligence Rad Intelligence (RAD AI) is the world's first marketing platform with an EQ. Enterprise brands use RAD AI to create authentic, diverse and inclusive storytelling and guide their entire marketing mix including influencers, blogs, emails, landing pages and paid social. We strive to create digital programming our clients' customers will never forget. Today, our client base includes fortune 500 brands in travel/hospitality, entertainment, finance and healthcare.

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