Display Advertising, Ad Networks
globenewswire | August 08, 2023
AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, is proud to announce the continuing expansion of its cutting-edge AI solution, AXi. With this expansion, the Company’s customers will be able to utilize AI-powered predictive analytics to maximize return on advertising spend, without the need to invest considerable overhead into expensive and resource-intensive data science solutions.
Additionally, the Company has announced that it has entered into strategic partnerships with enterprise-level technology providers and data platforms to further enhance the capabilities of AXi and offer value-added services. These collaborations will enable AXi to leverage additional privacy-safe data sources and cutting-edge technologies, providing clients with even more precise targeting, real-time optimization, and actionable insights into their target audience.
AUDIENCEX’s AXi innovative technology is set to revolutionize programmatic advertising for emerging brands and agencies by delivering advanced capabilities to marketers typically unable to deploy enterprise level technologies. It offers a suite of the latest AI-enabled data science solutions, including both log-level data and historical data access, custom bidding algorithms, and predictive audience modeling fueled by first-party data analysis and opted-in, fully consented third-party data sets. With optimal workflows and rapid processing of immense data sets, these tools are applied efficiently to campaigns at any scale.
"At AUDIENCEX, we believe in the power of collaboration and strategic alliances. Our partnerships with industry-leading technology providers will elevate the capabilities of AXi, delivering exceptional results for our clients," said Jason Wulfsohn, CEO and Co-Founder of AUDIENCEX. "We are actively working towards further innovating additional technology solutions and expanding our ecosystem of partners to ensure that our clients have democratized access to true best-in-class solutions."
"We are thrilled to expand access to AXi, our pioneering AI solution, to the midmarket. By combining the power of AI with our extensive knowledge in programmatic advertising, we are empowering emerging brands and agencies to take their campaigns to new heights from a performance standpoint” said Garrett MacDonald, CCO of AUDIENCEX. "The possibilities are endless, and we are excited to be at the leading edge of this ongoing AI-revolution.
As the digital advertising landscape becomes increasingly complex, AI-powered tools have become essential for brands and agencies to navigate the challenges and maximize performance. With the wider launch of AXi-enabled campaigns across verticals including travel and hospitality, manufacturing, consumer packaged goods, financial services and higher education, to name just a few, AUDIENCEX is empowering challenger brands and independent agencies to harness the power of enterprise-level AI, level the playing field, and unleash their true potential.
AUDIENCEX is an AI-enabled, performance-first programmatic advertising partner built to deliver results for challenger brands and independent agencies. Their expert teams deploy holistic strategies throughout the digital ecosystem, engaging the right audiences with predictive analytics, custom algorithms and automated optimization to drive scalable performance throughout the purchase funnel, across channels and devices. Named one of the fastest-growing companies in America by Deloitte, Inc., The Financial Times and the Los Angeles Business Journal, AUDIENCEX is headquartered in Los Angeles and operates remotely throughout North America, including New York and Dallas.
Ad Networks, Ad Tech and Martech
Business Wire | July 19, 2023
AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, today announced that TPN, a creative commerce agency specializing in CPG and shopper marketing, has selected the adtech solution provider to drive conversions for its CPG clients in the food and household cleaning categories.
TPN, which works with consumer goods brands such as Hershey, Sara Lee and Espolon Tequila, chose AdAdapted to improve how its clients reach consumers during the pre-shop planning phase. The AdAdapted platform delivers uniquely targeted ads and shoppable content on shopping apps and digital touchpoints that drive products onto consumer shopping lists and into carts. AdAdapted’s AI-powered platform targets shoppers based on previous purchase history, retargeted keywords found on shopping lists and additional data points.
Through AdAdapted’s technology, TPN clients can effectively reach and engage shoppers with personalized and targeted ads. AdAdapted uses over a petabyte of individual and aggregated list-building data to precisely target shoppers based on their specific needs and preferences. AdAdapted ensures that brands deliver personalized advertising messages at the right moment in the customer journey.
TPN validates campaign outcomes through third-party solutions and AdAdapted supports this with results that consistently outperform industry benchmarks. AdAdapted's patented technology includes its innovative Add-It™ solution that streamlines the consumer journey by shortening the path to conversion. The frictionless shoppable ads generate a near 2% click-through rate for brands, which is 11 times higher than the industry standard.
"Consumers are fickle today,” said Molly McFarland, co-founder and CRO, AdAdapted, “We are excited to collaborate with TPN and its CPG clients to deliver relevant and timely content directly to consumers to grow engagement and sales. We help brands achieve their marketing objectives and deliver a superior shopping experience by retargeting keywords found on shopping lists and providing a frictionless path to conversion."
AdAdapted enables shoppers to add products directly from ads and shoppable content by seamlessly integrating with retailer-owned carts and shopping lists, reducing click-friction, and enhancing the overall shopping experience.
“Working with AdAdapted gives our clients direct access to meaningful pre-shop engagement that drives additional revenue and profit,” said Joe Scartz, chief digital officer, TPN. “In the age of omnichannel, reaching consumers before they shop with personalized, unique content that builds brand awareness and, ultimately, online shopping cart conversions is paramount. The technology perfectly aligns with the goals of our clients and comes with measurable results to match.”
As the two companies continue to grow their partnership, AdAdapted and TPN will look to expand beyond the food and household cleaning categories to discover new ways for brands to connect with shoppers during the pre-shop phase.
AdAdapted is an advertising technology solution that increases purchase intent of shoppers by reaching the right consumers at the right time to get brands onto shopping lists and into carts. The company’s offerings for CPG brands, agencies and retailers range from managed-service to self-service and SaaS solutions, shopping list to eCommerce, video to display. With more than 110 million U.S. shoppers using mobile devices for their grocery lists, AdAdapted has built a distinct audience and ad offering that uses intent-based targeting, providing the easiest, most efficient way to reach active verified shoppers — exactly when they decide what to buy.
TPN is the creative commerce agency that exists to Make the Buy Happen for some of the most iconic retailer, technology and CPG brands in the world. We specialize in all things commerce — leveraging the agency's core practice areas of Digital Commerce, Brand, Retailer and Shopper — to create connected experiences that drive sales and build brand commitment. TPN is a part of Omnicom. The agency has nine offices across the U.S. and in the U.K. and is celebrating more than three decades of delivering creativity and results.
Display Advertising, Ad Tech and Martech
Business Wire | June 30, 2023
Creative intelligence company RAD Technologies Inc., widely recognized as RAD AI, and user-generated gaming platform Overplay have joined forces in a strategic partnership to launch innovative engagement tools for the creator community.
This collaboration marks a new era in interactive content, social gaming, and digital marketing by marrying artificial intelligence with video and game creation. Now, RAD AI’s brand partners and its vibrant creator community have premier access to Overplay's powerful platform to turn their intelligence-driven video content into highly engaging games at the click of a button.
“Overplay brilliantly merges the personal connection of social media with the addictive fun of hyper-casual games in a way that drives new levels of engagement like we’ve never seen,” said Jeremy Barnett, CEO and co-founder of RAD AI. “Our creators and brand partners love Overplay because the unique format stands out in a busy feed and invites interaction, consistently driving ROI.”
Overplay’s team is utilizing the powerful precision of RAD AI’s data-driven creative intelligence to identify the most trending topics across social and to inform decisions about target audiences, creator selection, and content strategy.
“RAD AI enables us to rapidly identify and activate the most influential communities at scale,” said Caroline Strzalka, COO and co-founder of Overplay. “Furthermore, their creator-first mentality and proven data-informed approach align perfectly with our ethos. This partnership will undoubtedly open exciting new opportunities for all stakeholders - content creators, influencers, marketers, and consumers alike.”
For more information on how RAD AI automates ROI-based creative decisions and content strategy at scale, visit https://www.radintel.ai/.
For more information about Overplay and to invest in the future of gaming and interactive content, visit wefunder.com/overplay.
Overplay is a user-generated gaming platform that empowers creators to build their own games from short videos and share them with the world. Founded by seasoned interactive media executives Dan Projansky and Caroline Strzalka, Overplay aims to democratize game development and make it accessible to everyone. The platform has generated over 1 million games played and 150,000 alpha app downloads, and has a waitlist of over 7,000 creators eager to use its beta version game maker. Overplay is backed by Village Global, Gaingels, Sound Media Ventures, Plus Eight Equity Partners, Gaingels, Red & Blue Ventures, Band of Angels, Stampede Ventures, and Outlander Capital as well as angels from Warner Brothers and Riot Games. For more information, please visit overplay.com.
About RAD Technologies, Inc
RAD AI (Remove All Doubt) is an artificial intelligence that automates ROI-based creative decisions and content strategy at scale. The company uses its proprietary AI through 600+ API connections to deliver unbiased creative intelligence that informs campaign concepts, content production and influencer selection. This results in better ROI across the entire marketing mix, hundreds of hours saved on creating content, and a measurable reduction in content costs. The company is based in Los Angeles and was founded in 2018. For more information about RAD Intelligence, please visit us at https://www.radintel.ai.