Former Roku Execs Launch Smart TV Advertising Network

Roku | April 30, 2019

Two former Roku executives are getting ready to compete with their old colleagues in the TV advertising space: Steve Shannon, formerly senior vice president of content and services at the streaming device maker, and Jim Lombard, who headed advertising sales at Roku, came out of stealth with their new smart TV advertising startup Tetra TV Tuesday. Shannon heads the company as CEO, while Lombard serves as its chief revenue officer. Tetra TV wants to help advertisers reach audiences across all connected TV platforms, explained Shannon in a recent conversation with Variety. “Advertisers are excited about connected TV,” he said, predicting that the entire $70 billion TV advertising market would eventually move to streaming media. The hold-up has been that it’s hard to target smart TV audiences across individual devices and apps, argued Shannon: “It is such a heterogeneous environment.” For advertisers looking to reach large audiences, there have really only been 2 platforms, he said: Roku and Hulu.

Spotlight

Smart campaigns are a type of advertising campaign that use machine learning algorithms to optimize your ads and maximize your return on investment. Here are four tips for creating smart campaigns:

Set clear campaign objectives: Before creating a smart campaign, it's important to define your goals and what you want to achieve. This could be increasing website traffic, generating leads, or boosting sales. Once you have a clear objective in mind, you can create a campaign that is tailored to achieving that objective.

Spotlight

Smart campaigns are a type of advertising campaign that use machine learning algorithms to optimize your ads and maximize your return on investment. Here are four tips for creating smart campaigns:

Set clear campaign objectives: Before creating a smart campaign, it's important to define your goals and what you want to achieve. This could be increasing website traffic, generating leads, or boosting sales. Once you have a clear objective in mind, you can create a campaign that is tailored to achieving that objective.

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BRAND MARKETING, AD TECH AND MARTECH, ADVERTISER PLATFORMS

Start.io and Nimbus Help Integrate Bidding with Programmatic Advertising

Start.io | December 28, 2022

For efficient and effective mobile application ad targeting, the purchase and placement of ad space are automated using software for programmatic media buying. Deriving the maximum monetization benefits from programmatic media buying optimizes ad revenues and helps generate a higher return on investment (ROI) for advertisers. For this, Start.io, a popular software development kit (SDK) and monetization software, is partnering with Nimbus, a header bidding platform for programmatic media buying. Start.io's SDK is used by over half a million apps each month. The partnership will allow mobile publishers and developers to access first-price auction bidders through Nimbus in order to maximize revenue and provide polished ad experiences. Avoiding advertisers from paying for ads that are not seen by users and only paying for the ads that are seen by users helps optimize the advertising ROI. Nimbus’ header bidding platform for programmatic media buying aims to benefit both the advertisers and the publishers with its innovative collaboration. Start.io and Nimbus together will provide some of the most comprehensive reporting with their edges in monetization and ad auctions, respectively. Nimbus is a new, agnostic ad platform that combines a competitive programmatic auction with comprehensive reporting. Start.io is a mobile marketing and audience platform that uses direct integration with over 500,000 monthly active apps to provide access to global first-party data for predicting behaviors and identifying growth opportunities. The partnership between the two companies will make more inventory available and combine the audience-based demand from Start.io with the demand from Nimbus. Real-time bidding (RTB) during ads allows advertisers to bid on ad inventory in real time through an auction process. On the other hand, programmatic direct will let advertisers buy ad space from publishers in real time, so they won't have to go through an auction. This will make ads look better. This creates an advertising ecosystem that works better for both publishers and advertisers. "Partnering with Nimbus allows us to offer additional integration methods with publishers through the Nimbus in-app bidding solution. I'm excited to see the results this partnership will bring to both Start.io and Nimbus." - Ravit Ross, Start.io CRO We are excited to partner with Start.io to offer publishers another premium and diverse demand partner. Start.io has a rich history within the app ecosystem, and we look forward to them bringing that experience to the Nimbus umbrella of demand partners." - Adam Gray, Sr. Director of Programmatic Growth, Nimbus About Start.io Start.io is a mobile marketing and audience platform that uses AI for more efficient, effective, and precise mobile marketing and audience targeting. Our mission is to empower marketers and developers by reinventing mobile marketing and providing easy marketing solutions. Start.io's direct integration with 500,000 mobile apps that are used at least once a month gives it access to a level of global first-party data that has never been seen before. This data can be used to understand and predict behavior, find new opportunities, and fuel growth.

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AD TECH AND MARTECH

AiAdvertising Uncovers ChatGPT’s Commercial Applications

AiAdvertising | February 16, 2023

AiAdvertising, an AdTech company, announced being the first to uncover ChatGPT's commercial applications in the AdTech industry, focusing on artificial intelligence (AI) and machine learning (ML) utilization for the marketing industry. The automated ChatGPT solution is making signals and insights of AiAdvertising's PersonalAI more informative and targeted. The signals and insights of PersonalAI provide detailed information about behavioral information, psychographics, demographics, and triggers for the consumer adaptive curve. With its solutions and insights, ChatGPT is enhancing the diversity, scalability, and persona-driven content of AiAdvertising's PersonalAI. Through this leverage, AiAdvertising is making clients' paid advertising campaigns and landing pages more engaging at the psychographic level and customizing them as per the personas' needs based on user experiences, needs, behaviors and goals. ChatGPT's commercial applications have the potential to automate and enhance complex communications like email sales campaigns, computer code, and customer support. It can generate personalized automated responses to customer inquiries, content for social media marketing campaigns and assistance throughout the customer cycle. CEO of AiAdvertising, Jerry Hug, said, "What is remarkable is that all of this is done without any type of unconscious bias. Even as marketers, we insert our own opinions into the words and language we use to think about a brand or product. ChatGPT allows us to remove that predisposition and focus on a more customer-based solution leveraging data and science rather than opinions and assumptions." He added, "We are now taking our PersonaAI ChatGPT approach to market with our clients and are already generating buzz about the anticipated increased performance of personalized campaigns." (Source – CSM Wire) About AiAdvertising AiAdvertising, an advertising technology-based solutions provider, has been using artificial intelligence and machine learning and building software for marketing companies since 1998. Headquartered in San Antonio, Texas, it provides services based on digital marketing, data analytics, creativity, content strategy, digital media, e-commerce, and big data, worldwide. It eliminates digital waste and increases the return on digital ad spend. Its flagship product, the Campaign Performance Platform, offers a subscription-based end-to-end Ad Management solution, utilizing artificial intelligence to improve the advertisements' performance, efficiency, and productivity. It assists advertising agencies and brands in measuring, scaling, creating, predicting, and targeting personalized campaigns.

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DISPLAY ADVERTISING, MOBILE ADVERTISING

Clinch’s Flight Control Integrates with Figma for Dynamic Ad Creation

Clinch | January 20, 2023

Clinch, a leader in dynamic ad serving and personalization and the creator of Flight Control, the Omnichannel Campaign Activation Platform, recently announced the launch of the Figma-Clinch Exporter Plugin, which allows designers to import the Figma designs into Flight Control for efficient dynamic ad creation. Flight Control provides users with complete freedom and command over every aspect of the campaign activation process, including ad serving, creative authoring, and mapping. Using the plugin, designers can integrate multi-layout/multi-layer design compositions directly and smoothly into Flight Control, substantially accelerating the speed at which campaigns reach the market by minimizing the number of steps necessary to develop innovative variations. Head of Product at Clinch, Adi Raz, said, "Flight Control was built to accommodate best-in-class tools and technologies that serve the campaign activation process." He added, "For the first time, ads created in Figma can be directly connected to a wide range of data sources that let them speak more relevantly to each consumer, and unlock the full potential of dynamic creative optimization." (Source – Cision PR Newswire) The immersive user interface, creative authoring tools, and dynamic mapping capabilities of Flight Controls make it simple to convert Figma assets into HTML or image advertisements with dynamic functionalities, with content that can be modified on the fly and directly sent to live campaigns. About Clinch Clinch is the acknowledged leader in multichannel ad serving. The company's AI-driven dynamic personalization solution offers custom-tailored ad experiences across all channels, resulting in industry-leading performance and ROI. In addition, Flight Control, Clinch's Omnichannel Campaign Activation Platform, allows agencies and brands to manage the whole campaign lifecycle. It allows planning through activation and measurement, on a single platform, ultimately boosting their productivity, efficiency, and profitability. It automates workflows and utilizes data to personalize and improve display and video ad experiences at scale, spanning programmatic, social media, CTV, native, in-app, and digital out-of-home (DOOH).

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