Formula 1 hires Inskin Media for global advertising drive

Inskin Media has won a global advertising partnership with Formula 1, delivering Pageskin ad formats across Formula1.com. Formula 1 is watched by an audience of 550 million a year and takes place in 21 countries, across five continents. The deal opens up an incremental revenue stream for F1 and further expands Inskin’s premium network. It will see F1 run Pageskins across its site in the UK, followed by multiple markets around the globe, including Australia, Germany, Singapore and the United States. The partnership comes as part of F1’s ongoing digital transformation journey, which has seen it embrace technology and innovation to provide new opportunities for global growth and the creation of powerful experiences for its fans.

Spotlight

Spotlight

Related News