Perpetua | January 19, 2022
Perpetua, a global leader in eCommerce advertising and intelligence software today released their 2021 Q4 EU Amazon Benchmark Report showcasing the most important trends and metrics on Amazon, across five European regions, including UK, Germany, France, Spain and Italy. Perpetua’s Amazon Advertising Benchmark Report reveals that, as expected, Q4 2021 has been the strongest quarter to date with an increase across all key metrics, impressions seeing the highest percent increase (25%). The UK saw the highest increase in all key performance metrics on Sponsored Product, followed closely by Italy and Germany.
Perpetua's 2021 Q4 EU Benchmark Report is based on performance data from campaigns under Perpetua's management, and examines performance across 13 categories, including: Beauty, Books, Clothing & apparel, Electronics, Food, Health & Supplements, Home Improvement, Appliance & Supplies, Household CPG, Jewelry, Pets & Animals, Toys & Kids, and Sports & Outdoors.
Increasing competition and CPCs have been the story of Amazon advertising for 2021, and in Q4 Sponsored Brand CPCs increased on average 3% and Sponsored Display CPCs were up 5% quarter-over-quarter in Europe. The report also shows an overall increase in CPMs in Q4 due to the busy Black Friday Cyber Monday and Christmas shopping seasons where we typically see much higher engagement and conversions quarter-over-quarter, which led to more competitive CPMs in Amazon DSP and a decrease in ROAS.
“Q4 was undoubtedly the most competitive quarter ever on Amazon DSP,” says Mark James, Head of Perpetua EU. “It was perhaps the first quarter where we started to see a shift towards mass adoption of the DSP as a marketing channel with many advertisers hoping to realise the benefit of upper funnel marketing tactics to drive incremental sales at tentpole moments in their calendar such as Black Friday and Cyber Monday.”
In Q4 2021, most advertisers began placing greater focus on top of funnel campaigns to reach new-to-brand shoppers to drive brand and product awareness ahead of Black Friday, Cyber Monday and Holiday shopping. With that, new to brand purchases increased significantly (36%) and aided in growing the retargeting audience pools.
We expect to see significant growth in new markets in Q1. Benelux and Nordics remain an untapped opportunity, where advertisers can take advantage of high-in-supply and, right now, low-in-demand inventory. This presents a lucrative first. mover advantage that capitalise on market share.
Perpetua is building the growth infrastructure for eCommerce which includes optimization and reporting technology for the world's smartest eCommerce businesses. Through the platform, advertisers create goals based on strategy and leverage Perpetua's best in class experts and automation to execute tactically. Integrations with Amazon, Instacart and Google ensure brands achieve optimal reach and engagement across the full shopper journey, and provide unified performance intelligence for maximum visibility.
ADEX | November 29, 2021
ADEX, the leading anti-fraud solution provider aimed at protecting advertisers' websites from bots, announces that real-time traffic analysis is now available to all categories of customers additionally to a wide spectrum of advanced anti-fraud tools.
Tracking traffic purity in real-time is crucial, since this is the only way to avoid serious consequences of criminal schemes. ADEX checks the traffic flows in the real time to see if they are legitimate enough before advertising campaigns get ruined by bots.
The platform offers five efficient instruments capable of dealing with most existing types of fraud as well as the latest and high-technology threats.
Postbacks allow advertisers to distinguish fake users and stay aware of their traffic quality in real-time by sending immediate alerts whenever suspicious activity occurs. Dubious sources might be blocked before they harm a campaign.
API gathers and evaluates campaign data automatically. This full-fledged tool can create tokens, retrieve information, analyze it, and help advertisers optimize their campaigns regarding received details.
Traffic Redirect is a highly-developed anti-bot solution that allows advertisers to send harmful traffic away from their pages and direct it to a blank one. It also analyzes traffic flows in real-time and keeps bots away from advertisers' websites.
Claim Reports feature was designed to create custom refund reports, containing the most detailed information about the way traffic sources performed. Such reports include precise statistics and clear proof to increase advertisers' chances of receiving a refund.
JS Tag functions on the level of website HTML as an additional security layer. This feature was designed as a supplementary one.
Hundreds of advertisers have already acknowledged the efficiency of ADEX instruments - timely fraud prevention saved about $1BN+ of their marketing budget.
Prevention is a better strategy than trying to eliminate fraud consequences catastrophic for business. The pack of ADEX tools covers different sides of the issue, allowing you to analyze traffic in real time, detect bots, eliminate them, and compose custom refund reports. ADEX checks every suspicious user individually, relying on numerous parameters, like browser type, location, behavioral patterns, VPN usage, etc. This is enough to keep your budget secure. What is more, the technology progresses all the time and saves millions of dollars for our customers every month...,"
Andrey Ivanov, CEO of ADEX.
ADEX is an anti-fraud solution aimed at immediate traffic analysis and urgent protective actions. The functionality of the platform includes tools for detection, redirection, evaluation, reporting, and deep analysis of every website visitor.
As a transparent and safe website, ADEX passed Google Simple Verification successfully. Now the company is on Google Vendors List, which proves reliability and flawless user experience.
In addition, ADEX is a member of the IAB (Interactive Advertising Bureau) Family, the European-level association for the digital marketing and advertising community, and the IAB TCF (Transparency & Consent Framework) certification winner.
Clear Channel Outdoor | August 28, 2020
Clear Channel Outdoor (CCO) (NYSE: CCO) today announced it has partnered with Tremor Video, the leading programmatic video and data-driven TV platform, to help brands amplify out-of-home (OOH) reach and deepen consumer engagement with video ads across all screens including desktop, mobile, tablet and connected TV (CTV). By integrating Tremor Video's capabilities with RADARConnect®, CCO now provides advertisers a coordinated OOH and all-screen video solution that seamlessly extends TV, digital or social video campaigns to reach consumers when, and where, they're ready to engage with brands. "Our partnership with Tremor Video helps brands extend their storytelling throughout their customer journey with targeted and relevant video content," said Dan Levi, EVP and CMO, CCO. "Our solutions give us visibility into how peoples' movements continue shifting as the country reopens so we can help our valued clients rebuild and recover by reaching their target consumers along their newly charted journeys." This partnership comes at a pivotal moment of unprecedented change in consumer travel patterns and behaviors resulting from COVID-19 shelter-in-place orders. During this time, CCO research revealed consumers, who remained out and about for work or shopped outside the home during COVID, exercised more purposeful journeys in closer proximity to their homes. And the opportunity to reach exposed OOH audiences with video is helping marketers maintain their brand affinity as the economy rebounds.