Home > News > featured news > Frameplay and Kochava Launch First-to-Market Impression to Conversion Attribution Campaign in Mobile Video Game Environment

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Frameplay and Kochava Launch First-to-Market Impression to Conversion Attribution Campaign in Mobile Video Game Environment

Frameplay | November 18, 2021

avdertising
Frameplay, the global leader in enabling intrinsic in-game advertising, and Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the launch of a first-to-market impression to conversion attribution campaign in a mobile video game environment for a leading powersports company.

The results of the first-ever impression to conversion campaign proved to be extremely successful, with a 2% view-through attribution rate. For context, Google Ads Industry Benchmark reports an average conversion rate for display networks at 0.57%. Gamers that were new to the powersports brand were averaging 2.5 brand site conversions from Frameplay’s intrinsic in-game ads, with an audience consisting of 80% new users and 20% returning users.

We are constantly pushing the boundaries of what Frameplay’s industry-leading technology can do, especially when it comes to the valuable metrics performance marketers know and have come to expect with their digital campaigns. One of the most frequently asked questions we receive is how to measure conversion of intrinsic in-game ads. Our innovative partnership with Kochava allows us to provide advertisers with the same type of conversion metrics they would expect from other digital advertising performance options yet within a video game environment.”

Jonathon Troughton, CEO of Frameplay.

The Frameplay and Kochava partnership gives brands and performance marketers trusted measurement while supporting a non-clickable intrinsic in-game advertising experience that keeps players playing the game.

“Online gaming is one of the fastest growing sectors,” said Charles Manning, Founder and CEO, Kochava. “Our partnership with Frameplay takes it to the next level for growth marketers to capitalize on the opportunities to continue to fuel this growth and drive brand awareness.”

About Frameplay
Frameplay is the global intrinsic in-game advertising leader headquartered in San Francisco, California with worldwide offices and teams supporting NA, EMEA, LATAM, and APAC. Frameplay enables game developers to easily place impactful advertising intrinsically within video game environments without disrupting the gameplay performance or experience. The result is amplified brand exposure for advertisers, additional revenue for developers, and an enjoyable, uninterrupted experience for gamers. 

About Kochava
Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System™ (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement and data controls. Unlike the complicated, siloed tech stacks employed today, the m/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.

With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Kochava also hosts the largest independent mobile data marketplace, the Kochava Collective. Headquartered in Sandpoint, Idaho, the company has offices globally.

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Runaway The Label Partners with Adcore to Manage CAD $1.75M–$2.5M Annual Advertising Budget

Accesswire | August 23, 2023

Adcore Inc. (the "Company" or "Adcore") (TSX:ADCO)(OTCQX:ADCOF)(FSE:ADQ), a leading e-commerce advertising management and automation platform to leverage digital marketing in an effortless and accessible way, is pleased to announce it has entered into an agreement to provide digital advertising technology and services for one of Australia's top online apparel retailers, Runaway The Label. Under the terms of the agreement, Adcore will manage Runaway The Label's ("Runaway") advertising budget, which is expected to invest in the next 12 months between CAD $1.75 million and CAD $2.5 million on ad spend. Adcore will manage the advertising campaigns on search engines and social media platforms, including but not limited to Meta, Google, Snap, TikTok, and Pinterest. To ensure optimal results, all media managed services, including the use of Adcore's proprietary feed optimization app, Feeditor, are included under the terms of this agreement. Omri Brill, CEO of Adcore, commented, "I am thrilled to introduce Adcore's newest client, Runaway The Label. A trendsetter in the apparel industry, Runaway The Label provides a wide range of apparel options for the it-girls and the effortlessly stylish fashionistas who have come to love not only the style and forward fashion but also the affordable price tags attached to these exceptional clothing items. I am confident that our team will expand Runaway The Label's global reach as it continues its journey to becoming one of the most recognizable apparel companies in the world. I would like to take this opportunity to extend my heartfelt gratitude to both teams who have worked tirelessly to make this collaboration a reality. Together, we are setting a new standard in digital advertising, and I look forward to seeing the remarkable successes we will achieve," concluded Mr. Brill. Prem Patel, CEO of Runaway The Label stated "Runaway The Label is excited to announce an inspiring partnership with Adcore. With this collaboration, we anticipate gaining invaluable insights that surpass our current capabilities, allowing us to reach new heights in our e-commerce endeavors. Together, we aim to unlock our full potential and deliver exceptional value to our customers." ABOUT ADCORE Adcore is a leading AI-powered marketing and online learning technology company. By combining extensive industry knowledge and experience with its proprietary artificial intelligence (AI) powered technology, Adcore offers a unique digital marketing solution that empowers entrepreneurs and advertisers by managing and automating their e-commerce store advertising and monitoring and analyzing the performance of their advertising budget to ensure maximum Return on Investment. Adcore is a certified Google Premier Partner, Elite Tier Microsoft Partner, Facebook Partner, Verified Amazon Partner, and TikTok Partner. Adcore also runs Amphy, the world's most diverse 24/7 live online learning marketplace. Learners can choose from thousands of classes across hundreds of categories to grow their passions, skills and expand their children's learning opportunities. Instructors on the Amphy platform join a vibrant virtual teacher community that promotes and supports their success through enrichment seminars, marketing and advertising, and a suite of tools that allow them to run their classes hassle-free and focus on their students. Amphy students gain access to high-quality, personalized classes that are accessible 24/7, while joining a growing community of lifelong learners. Established in 2006, the Company employs over fifty people in its headquarters in Tel Aviv, Israel and satellite offices in Toronto, Canada, Melbourne, Australia, Hong Kong and Shanghai, China.

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AdCellerant Introduces New Addressable Streaming TV™ Product with Precise Targeting and Reach

prnewswire | August 31, 2023

Built on a core principle of innovation, AdCellerant announced their newest product offering, Addressable Streaming TV. This groundbreaking solution combines large-screen, TV-sized devices' unparalleled brand awareness-building capabilities with micro-targeting precision and foot traffic attribution. AdCellerant's Addressable Streaming TV product is set to reshape how businesses connect with their target audience, maximizing the return on their investment (ROI) for every advertising dollar spent. "It's impressive to see how well this product is already working for advertisers of different industries," said Ben Bouslog, VP of Business Development. "As we know, video is one of the fastest growing digital channels, and this product combines precision targeting, high-quality networks and inventory, and success metrics like foot traffic attribution and conversion tracking to get our partners geared up for their next opportunity." The new Addressable Streaming TV product offers a range of benefits that enable businesses to take their advertising efforts to the next level. These benefits include precise targeting, data-driven decisions, ad experience control, cross-device attribution, a safe environment, and impactful insights. Built on a core principle of innovation, AdCellerant announced their newest product offering, Addressable Streaming TV. This groundbreaking solution combines large-screen, TV-sized devices' unparalleled brand awareness-building capabilities with micro-targeting precision and foot traffic attribution. AdCellerant's Addressable Streaming TV product is set to reshape how businesses connect with their target audience, maximizing the return on their investment (ROI) for every advertising dollar spent. "It's impressive to see how well this product is already working for advertisers of different industries," said Ben Bouslog, VP of Business Development. "As we know, video is one of the fastest growing digital channels, and this product combines precision targeting, high-quality networks and inventory, and success metrics like foot traffic attribution and conversion tracking to get our partners geared up for their next opportunity." The new Addressable Streaming TV product offers a range of benefits that enable businesses to take their advertising efforts to the next level. These benefits include precise targeting, data-driven decisions, ad experience control, cross-device attribution, a safe environment, and impactful insights. Unlock Maximum ROI with Addressable Streaming TV This innovation allows advertisers to optimize the ROI of their ad campaigns by strategically placing video ads during premium, professional-produced TV shows and movies. In 2022, Streaming TV viewership surpassed traditional cable for the first time, reflecting the shift in consumer preferences. With 88% of American households owning at least one internet-connected TV device and 92% of streaming content viewers using ad-supported services, the impact of Addressable Streaming TV cannot be overstated. Proven results with AdCellerant's Addressable Streaming TV AdCellerant collaborated with a significant investment group on a campaign targeting homeowners interested in selling their properties at a discounted rate. Think, "We buy homes for less." Upon launching their Addressable Streaming TV campaign, the investment group experienced a remarkable 55x return on ad spend. It achieved $140,000 in savings on homes purchased within the first month of its campaign. The impact was quantifiable and verified through matchback reports, solidifying the effectiveness of streaming campaigns and driving revenue. Book a demo today for more information on how Addressable Streaming TV can revolutionize your advertising efforts. About AdCellerant AdCellerant provides businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies. Focused on generating results and growth for businesses of all sizes, AdCellerant offers best-in-class technology and software, award-winning customer service, expert education, and exceptional operational support to ensure customer campaign performance. Leveraging proprietary technology Ui.Marketing, AdCellerant effectively connects businesses with their ideal customer at the right time. Harnessing an easy-to-use and agile digital advertising tool, users can manage the entire buyer's journey from quick and accurate comprehensive proposal creation, campaign launch, and campaign performance. All within a single platform.

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Alliant Launches New Streaming TV Subscriber & Viewership Audiences for Advertisers

EIN News | September 13, 2023

Alliant, the leading transaction-driven audience company, today announced the launch of a brand-new set of industry-leading audiences covering TV subscriber and viewership categories, paving the way for advertisers to deliver targeted advertising based on consumers’ streaming habits. The launch includes more than 250 audiences modeled from subscription and viewership data in combination with real transactional, demographic, and lifestyle insights. Alongside Alliant’s existing offering of more than 2,000 audiences, advertisers now have access to a growing number of TV-specific audience solutions for use across major platforms in programmatic, addressable TV, social, direct mail, and email channels. New categories within this launch include subscribers by service, audiences based on streaming subscription behavior such as loyalists and switchers, and known/deterministic TV viewership by genre, movies & shows, smart TV manufacturer, and more. “Streaming TV has permanently altered consumer behavior and changed the media landscape, and advertisers are eager to find new forms of data that help them monetize the shift,” said Donna Hamilton, Chief Innovation Officer, Alliant. “Alliant is thrilled to expand upon our audiences to offer a more comprehensive set of TV viewership segments that can help advertisers navigate these new and emerging behaviors. By opening the door to subscriber and viewing habits, we can help brands align their products with certain content preferences, while also opening the door for the streaming services themselves to better reach their customers or lapsed subscribers.” Alliant’s TV segments are available across all major data exchanges, TV Platforms and DSPs, including LiveRamp Data Store, Beeswax, Freewheel, Cadent, Madhive, and The Trade Desk and can be pushed to any MVPD, Programmer, or Broadcaster. Join Alliant at the Advanced Advertising Summit as part of NYC TV Week. About Alliant Alliant is trusted by thousands of brands and agencies as an independent partner bringing a human element to modern data solutions. The Alliant DataHub — built on billions of consumer transactions, an expansive identity map, advanced data science and high-performance technology — enables marketers to execute omnichannel campaigns with responsive consumers at the center. Data security and privacy have been core values since day one, and we continually validate our people, processes, and data through meaningful certifications such as SOC2, IAB Tech Lab Data Transparency, NAI Membership, NQI certification from Neutronian, and quarterly quality scoring with Truthset.

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Runaway The Label Partners with Adcore to Manage CAD $1.75M–$2.5M Annual Advertising Budget

Accesswire | August 23, 2023

Adcore Inc. (the "Company" or "Adcore") (TSX:ADCO)(OTCQX:ADCOF)(FSE:ADQ), a leading e-commerce advertising management and automation platform to leverage digital marketing in an effortless and accessible way, is pleased to announce it has entered into an agreement to provide digital advertising technology and services for one of Australia's top online apparel retailers, Runaway The Label. Under the terms of the agreement, Adcore will manage Runaway The Label's ("Runaway") advertising budget, which is expected to invest in the next 12 months between CAD $1.75 million and CAD $2.5 million on ad spend. Adcore will manage the advertising campaigns on search engines and social media platforms, including but not limited to Meta, Google, Snap, TikTok, and Pinterest. To ensure optimal results, all media managed services, including the use of Adcore's proprietary feed optimization app, Feeditor, are included under the terms of this agreement. Omri Brill, CEO of Adcore, commented, "I am thrilled to introduce Adcore's newest client, Runaway The Label. A trendsetter in the apparel industry, Runaway The Label provides a wide range of apparel options for the it-girls and the effortlessly stylish fashionistas who have come to love not only the style and forward fashion but also the affordable price tags attached to these exceptional clothing items. I am confident that our team will expand Runaway The Label's global reach as it continues its journey to becoming one of the most recognizable apparel companies in the world. I would like to take this opportunity to extend my heartfelt gratitude to both teams who have worked tirelessly to make this collaboration a reality. Together, we are setting a new standard in digital advertising, and I look forward to seeing the remarkable successes we will achieve," concluded Mr. Brill. Prem Patel, CEO of Runaway The Label stated "Runaway The Label is excited to announce an inspiring partnership with Adcore. With this collaboration, we anticipate gaining invaluable insights that surpass our current capabilities, allowing us to reach new heights in our e-commerce endeavors. Together, we aim to unlock our full potential and deliver exceptional value to our customers." ABOUT ADCORE Adcore is a leading AI-powered marketing and online learning technology company. By combining extensive industry knowledge and experience with its proprietary artificial intelligence (AI) powered technology, Adcore offers a unique digital marketing solution that empowers entrepreneurs and advertisers by managing and automating their e-commerce store advertising and monitoring and analyzing the performance of their advertising budget to ensure maximum Return on Investment. Adcore is a certified Google Premier Partner, Elite Tier Microsoft Partner, Facebook Partner, Verified Amazon Partner, and TikTok Partner. Adcore also runs Amphy, the world's most diverse 24/7 live online learning marketplace. Learners can choose from thousands of classes across hundreds of categories to grow their passions, skills and expand their children's learning opportunities. Instructors on the Amphy platform join a vibrant virtual teacher community that promotes and supports their success through enrichment seminars, marketing and advertising, and a suite of tools that allow them to run their classes hassle-free and focus on their students. Amphy students gain access to high-quality, personalized classes that are accessible 24/7, while joining a growing community of lifelong learners. Established in 2006, the Company employs over fifty people in its headquarters in Tel Aviv, Israel and satellite offices in Toronto, Canada, Melbourne, Australia, Hong Kong and Shanghai, China.

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Advertiser Platforms

AdCellerant Introduces New Addressable Streaming TV™ Product with Precise Targeting and Reach

prnewswire | August 31, 2023

Built on a core principle of innovation, AdCellerant announced their newest product offering, Addressable Streaming TV. This groundbreaking solution combines large-screen, TV-sized devices' unparalleled brand awareness-building capabilities with micro-targeting precision and foot traffic attribution. AdCellerant's Addressable Streaming TV product is set to reshape how businesses connect with their target audience, maximizing the return on their investment (ROI) for every advertising dollar spent. "It's impressive to see how well this product is already working for advertisers of different industries," said Ben Bouslog, VP of Business Development. "As we know, video is one of the fastest growing digital channels, and this product combines precision targeting, high-quality networks and inventory, and success metrics like foot traffic attribution and conversion tracking to get our partners geared up for their next opportunity." The new Addressable Streaming TV product offers a range of benefits that enable businesses to take their advertising efforts to the next level. These benefits include precise targeting, data-driven decisions, ad experience control, cross-device attribution, a safe environment, and impactful insights. Built on a core principle of innovation, AdCellerant announced their newest product offering, Addressable Streaming TV. This groundbreaking solution combines large-screen, TV-sized devices' unparalleled brand awareness-building capabilities with micro-targeting precision and foot traffic attribution. AdCellerant's Addressable Streaming TV product is set to reshape how businesses connect with their target audience, maximizing the return on their investment (ROI) for every advertising dollar spent. "It's impressive to see how well this product is already working for advertisers of different industries," said Ben Bouslog, VP of Business Development. "As we know, video is one of the fastest growing digital channels, and this product combines precision targeting, high-quality networks and inventory, and success metrics like foot traffic attribution and conversion tracking to get our partners geared up for their next opportunity." The new Addressable Streaming TV product offers a range of benefits that enable businesses to take their advertising efforts to the next level. These benefits include precise targeting, data-driven decisions, ad experience control, cross-device attribution, a safe environment, and impactful insights. Unlock Maximum ROI with Addressable Streaming TV This innovation allows advertisers to optimize the ROI of their ad campaigns by strategically placing video ads during premium, professional-produced TV shows and movies. In 2022, Streaming TV viewership surpassed traditional cable for the first time, reflecting the shift in consumer preferences. With 88% of American households owning at least one internet-connected TV device and 92% of streaming content viewers using ad-supported services, the impact of Addressable Streaming TV cannot be overstated. Proven results with AdCellerant's Addressable Streaming TV AdCellerant collaborated with a significant investment group on a campaign targeting homeowners interested in selling their properties at a discounted rate. Think, "We buy homes for less." Upon launching their Addressable Streaming TV campaign, the investment group experienced a remarkable 55x return on ad spend. It achieved $140,000 in savings on homes purchased within the first month of its campaign. The impact was quantifiable and verified through matchback reports, solidifying the effectiveness of streaming campaigns and driving revenue. Book a demo today for more information on how Addressable Streaming TV can revolutionize your advertising efforts. About AdCellerant AdCellerant provides businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies. Focused on generating results and growth for businesses of all sizes, AdCellerant offers best-in-class technology and software, award-winning customer service, expert education, and exceptional operational support to ensure customer campaign performance. Leveraging proprietary technology Ui.Marketing, AdCellerant effectively connects businesses with their ideal customer at the right time. Harnessing an easy-to-use and agile digital advertising tool, users can manage the entire buyer's journey from quick and accurate comprehensive proposal creation, campaign launch, and campaign performance. All within a single platform.

Read More

Advertiser Platforms

Alliant Launches New Streaming TV Subscriber & Viewership Audiences for Advertisers

EIN News | September 13, 2023

Alliant, the leading transaction-driven audience company, today announced the launch of a brand-new set of industry-leading audiences covering TV subscriber and viewership categories, paving the way for advertisers to deliver targeted advertising based on consumers’ streaming habits. The launch includes more than 250 audiences modeled from subscription and viewership data in combination with real transactional, demographic, and lifestyle insights. Alongside Alliant’s existing offering of more than 2,000 audiences, advertisers now have access to a growing number of TV-specific audience solutions for use across major platforms in programmatic, addressable TV, social, direct mail, and email channels. New categories within this launch include subscribers by service, audiences based on streaming subscription behavior such as loyalists and switchers, and known/deterministic TV viewership by genre, movies & shows, smart TV manufacturer, and more. “Streaming TV has permanently altered consumer behavior and changed the media landscape, and advertisers are eager to find new forms of data that help them monetize the shift,” said Donna Hamilton, Chief Innovation Officer, Alliant. “Alliant is thrilled to expand upon our audiences to offer a more comprehensive set of TV viewership segments that can help advertisers navigate these new and emerging behaviors. By opening the door to subscriber and viewing habits, we can help brands align their products with certain content preferences, while also opening the door for the streaming services themselves to better reach their customers or lapsed subscribers.” Alliant’s TV segments are available across all major data exchanges, TV Platforms and DSPs, including LiveRamp Data Store, Beeswax, Freewheel, Cadent, Madhive, and The Trade Desk and can be pushed to any MVPD, Programmer, or Broadcaster. Join Alliant at the Advanced Advertising Summit as part of NYC TV Week. About Alliant Alliant is trusted by thousands of brands and agencies as an independent partner bringing a human element to modern data solutions. The Alliant DataHub — built on billions of consumer transactions, an expansive identity map, advanced data science and high-performance technology — enables marketers to execute omnichannel campaigns with responsive consumers at the center. Data security and privacy have been core values since day one, and we continually validate our people, processes, and data through meaningful certifications such as SOC2, IAB Tech Lab Data Transparency, NAI Membership, NQI certification from Neutronian, and quarterly quality scoring with Truthset.

Read More

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