Free-to-air TV advertising forecasts downgraded by analysts

amazonaws | November 19, 2019

Analysts have downgraded the outlook for advertising in free-to-air television in Australia. The industry had been expecting a pickup in business in the December quarter after a weak three months to September but the lift didn't come.  Macquarie Bank researchers, in a note to clients, headline their report: “On track for worst half of TV ad market declines since the GFC!” The reassessment of TV advertising comes after a trading update by Nine last week at its AGM saying the market is expected to decline by mid-single digits across the full financial year. "The prevailing weakness in consumer sentiment in Australia has manifested itself in weak trading conditions for many consumer-facing businesses, and general softness in the overall advertising market," Nine says. Brian Han, senior equity analyst, Morningstar: “The current malaise in the advertising market has caught up with Nine Entertainment.”

Spotlight

There's no questioning the influence of social media in modern society, and our broader interactive process. But still, many businesses remain unsure whether it's right for them, whether they actually need to have a social media presence.

Spotlight

There's no questioning the influence of social media in modern society, and our broader interactive process. But still, many businesses remain unsure whether it's right for them, whether they actually need to have a social media presence.

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