FSSAI says no junk food advertising near schools

The Food Safety and Standards Authority of India (FSSAI) has proposed curbing advertisements of unhealthy food such as High Fat, Salt and Sugar (HFSS) in and around school premises. This action was proposed in an attempt to promote safe and wholesome food among school children, FSSAI CEO Pawan Kumar Agarwal said. The FDA officials have received the correspondence and will carry out a survey and send notices to the concerned department. “We have proposed to curb advertisements and promotion of food which are not healthy in school premises and of 50 metres of its surroundings,” Mr Agarwal said. He also stated that the regulation was proposed so that school children prefer eating healthy food instead of junk food. The FSSAI, in its draft has defined healthy diet based on some parameters.

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MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

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Ad Tech and Martech

Business Insider Names Tatari a 2023 Hottest Adtech Company

GlobeNewswire | December 18, 2023

Tatari, a leading platform for buying and measuring advertising across convergent TV (linear, streaming, and online video), was recognized by Business Insider as one of the top 16 Hottest Adtech Companies of 2023. This marks the second time BI has named Tatari a “hot adtech company,” recognizing the company’s achievements in building infrastructure to modernize TV advertising. Tatari is owned and operated by Infra, a holding company that also houses TheViewPoint, a supply-side streaming monetization platform, and Vault, which offers a data clean room solution for TV advertising Throughout 2023, hundreds of brands and agencies used the Tatari platform to buy, measure, and optimize TV ad campaigns that drove real business outcomes. This year, 140 new brands launched campaigns through Tatari’s platform, with one-third being first-time TV advertisers. Advertisers choose to work with Tatari for its advanced incremental measurement, ability to buy directly from publishers (as opposed to solely programmatic), and the flexibility to use the platform on a self-serve basis or with add-on support services from data scientists, media buyers, and strategists. Tatari also further strengthened its collaboration with Shopify, allowing merchants to access a closed-loop attribution system that shows how their ad spend on linear and streaming TV directly translates to purchases. Tatari’s Shopify app has helped more than 200 Shopify customers easily access TV advertising with a simple integration. “Our mission has not changed from seven years ago when we set out to democratize TV advertising for brands. However, it has evolved to building tech for agencies and publishers too, as we continuously uncover areas of opportunity to modernize the infrastructure that connects demand and supply” commented Tatari CEO, Philip Inghelbrecht. “We are honored to be recognized among such an esteemed list of adtech companies.” Business Insider highlighted Tatari for its June 2023 launch of Vault, a sister company focused on privacy-first technology solutions for TV advertising. Vault’s first product is a data clean room (DCR) solution for streaming TV advertising, which enables advertisers to buy across streaming platforms with guaranteed cross-platform measurement and a clear, clean look into performance while enhancing privacy for sensitive first-party data. The Vault DCR is the first and only compatible solution that allows CTV publishers and ad buyers to share data in a tokenized, privacy-compliant fashion, solving the fragmentation problem for both sides with current solutions available in the market. TheViewPoint (TVP), was also highlighted for launching TVP Direct, a tech solution that replaces traditional IOs by instead facilitating direct buys through ad server integration. TVP Direct automates the majority of a publisher’s direct sales business and creates more margin by eliminating the ad tech tax that often comes with middlemen in programmatic sales. About Tatari Tatari is building the infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Clients include Made In, Daily Harvest, Wpromote, and Fubo. Recognized by Business Insider as one of the Hottest Ad Tech Companies, Tatari is headquartered in San Francisco with offices in Los Angeles, and New York. For additional information, please visit tatari.tv.

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JCDecaux and JOJ Media House sign an agreement to merge their OOH activities in Slovakia

GlobeNewswire | December 15, 2023

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, which began its OOH activities in Slovakia in 1990, announces that on December 14th it signed an agreement regarding the merger of its activity in Slovakia with Akzent Bigboard, the outdoor advertising subsidiary of JOJ Media House Group, the leading Media Group in Slovakia. The completion of the transaction is subject to standard regulatory conditions. Under this agreement, the newly formed joint-venture will be owned at 60% by ATSBG Holding GmbH, a JCDecaux subsidiary, and at 40% by JOJ Media House. This merger will be a real growth driver for outdoor advertising in Slovakia, which currently represents around 5.5% of the total advertising market, lower than the market share global average, but continually increasing. The combined expertise of JCDecaux and Akzent Bigboard will open up new opportunities for advertisers including in digital outdoor advertising within a highly fragmented advertising market. Key Figures for JCDecaux 2022 revenue: €3,317m(a)– 9M 2023 revenue: €2,440m(a) N°1 Out-of-Home Media company worldwide A daily audience of more than 850 million people in more than 80 countries 1,040,132 advertising panels worldwide Present in 3,573 cities with more than 10,000 inhabitants 11,200 employees JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes JCDecaux is recognised for its extra-financial performance in the FTSE4Good (3.4/5),CDP (A-), MSCI (AA) and has achieved Platinum Medal status from EcoVadis 1st Out-of-Home Media company to join the RE100 Leader in self-service bike rental scheme: pioneer in eco-friendly mobility N°1 worldwide in street furniture (604,536 advertising panels) N°1 worldwide in transport advertising with 153 airports and 205 contracts in metros, buses, trains and tramways (333,620 advertising panels) N°1 in Europe for billboards (101,976 advertising panels worldwide) N°1 in outdoor advertising in Europe (654,957 advertising panels) N°1 in outdoor advertising in Asia-Pacific (170,973 advertising panels) N°1 in outdoor advertising in Latin America (129,305 advertising panels) N°1 in outdoor advertising in Africa (24,198 advertising panels) N°1 in outdoor advertising in the Middle East (19,371 advertising panels)

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