FSSAI says no junk food advertising near schools

The Asian Age | June 24, 2019

The Food Safety and Standards Authority of India (FSSAI) has proposed curbing advertisements of unhealthy food such as High Fat, Salt and Sugar (HFSS) in and around school premises. This action was proposed in an attempt to promote safe and wholesome food among school children, FSSAI CEO Pawan Kumar Agarwal said. The FDA officials have received the correspondence and will carry out a survey and send notices to the concerned department. “We have proposed to curb advertisements and promotion of food which are not healthy in school premises and of 50 metres of its surroundings,” Mr Agarwal said. He also stated that the regulation was proposed so that school children prefer eating healthy food instead of junk food. The FSSAI, in its draft has defined healthy diet based on some parameters.

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Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.

Spotlight

Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.

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Prosegur Security Introduces the World's First EAS System with an Integrated Ad Platform

Prosegur Security | December 15, 2021

Prosegur Security, a global leader in security technology, has launched EVO, the world's first EAS system with an integrated ad platform that can pay for itself through advertising revenue while also providing retailers with valuable data on in-store traffic. The EVO system features monitors that play retailer-approved ads at store entrances, managed remotely by Prosegur and its technology partner INEO. "Silicon Valley and even major online retailers have created major revenue generation platforms through advertising. EAS is strategically placed in one of the most important locations inside the physical store where consumers can be influenced to buy more," said Tony D'Onofrio, CEO of Prosegur's global retail business unit. "It is time for EAS to evolve into a powerful AI cloud-supported advertising platform with increased security and operational features. The EVO system's large monitors can play a welcome message, information on mask-wearing and social distancing, store's current specials and more. Best of all, brands are willing to pay to have their ads appear on the screens too, offsetting or completely paying for the cost of the system itself." The EVO system is built on a patented EAS media integration platform developed by Prosegur's partner INEO, which allows for automated and remote management of ads across the entire store chain. Ads can be regionally-targeted, or even made unique for one specific location. We are excited to partner with Prosegur, a global security leader, on the launch of the EVO system. EVO comes packed with the best-in-class loss prevention features, including a built-in camera which captures a 15-second video of any alarm event, and can send notifications by email or text. Most importantly, EVO comes with built-in store analytics supported by AI, which can provide store traffic count as well as certain demographics info, such as gender, age, and even customer satisfaction rating. All the data is easily accessible to the retailer through a cloud-based dashboard, which can be customized." Kyle Hall, CEO of Ineo The one-of-a-kind system can help transform loss prevention from a cost center to a revenue generator, and is available in AM, RF, or RFID technologies. With its built-in camera feature, EVO records 15 seconds of an alarm incident and sends an instant notification for review, making investigations quicker, more efficient and more accurate. Additionally, the platform employs cutting-edge neural net technology to deliver hyper-accurate store traffic counts as well as demographic data, thus helping level the playing field between brick and mortar and e-commerce businesses. About Prosegur Security USA Prosegur makes the world safer by taking care of people and businesses while remaining at the forefront of innovation. The company is a global security leader operating in 26 countries, with over 165,000 employees and 26 command centers spread around the globe. In the U.S., the company offers a range of security services, including surveillance video systems, EAS and RFID tags and systems, guarding services, remote monitoring and cybersecurity services. Prosegur prides itself on helping organizations large and small solve their security challenges through technology, teamwork, innovation and relentless customer focus.

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IAS Announces Agreement with the Microsoft Audience Network to Provide Brand Safety for Native Ads Across Desktop and Mobile Web

IAS | September 28, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today announced the first platform-wide agreement with the Microsoft Audience Network to exclusively provide brand safety for native ads across desktop and mobile web. This integration uses IAS's predictive technology and real-time data to ensure that all campaigns activated through the Microsoft Audience Network are brand safe on a pre-bid basis. Microsoft's Audience Network reaches millions of customers through Microsoft owned and operated sites like MSN, Outlook.com and Microsoft Edge, as well as trusted third-party publishers. With IAS's pre-bid integration, advertisers will now have an additional layer of brand protection to confidently deliver their messages in trusted environments. The integration, which comes at no added cost to marketers, will automatically filter out high-risk inventory before the bid is even placed, further enhancing the Microsoft Audience Network's offerings of contextual native placements. "I'm thrilled that IAS is the first platform-wide brand safety partner across the Microsoft Audience Network. This means that we can provide the highest level of brand safety coverage for marketers across this inventory," said Lisa Utzschneider, Chief Executive Officer, IAS. "The best part, IAS brand safety controls are automatically included for every Microsoft Audience Network advertiser at no incremental cost to them." With consumers spending more time online than ever before, it is crucial for marketers to make connections with their respective audiences in high-quality trusted environments in order to get strong returns from their media investment. In a time when performance and efficiency are top-of-mind, IAS gives advertisers the most accurate and comprehensive coverage to ensure their message makes the maximum impact.

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Mobiquity Technologies, Inc. Expands its Service Offerings on its MobiExchange SaaS Platform

Mobiquity Technologies | December 24, 2021

Mobiquity Technologies, Inc.(NASDAQ: MOBQ) (the “Company”), a leading provider of next-generation advertising, today announced new service offerings for MobiExchange (www.mobiexchange.com), the Company’s SaaS platform for digital advertising and data services. MobiExchange is one of the fastest, easiest, and most affordable ways for small and medium size brands and advertising agencies to enhance and manage a digital media campaign. MobiExchange is a SaaS platform for digital advertising and data services, specifically designed for non-technical personnel to assist them in reaching their target audiences. MobiExchange allows advertisers to turn their offline data in actionable data within minutes and does it without incurring the burden of an expensive in-house tech team. MobiExchange has recently added political audiences to its already existing consumer and automotive audiences, which means political advertisers can now onboard their offline data to MobiExchange and create targetable audiences and look-a-like audiences to be used with their programmatic media buying campaigns. These targetable audiences can then be instantly used directly on the Company’s Advangelists Platform or can be exported and used on a variety of 3rd party platforms, creating a true one-stop seamless service. Glenn Davis, Managing Partner, BW Strategy Group (“BWSG”), said, “BWSG embraces technology to help campaigns and businesses tell their story to the right audience. Mobiquity's platform has given us the ability to micro-target custom audiences with ease and has increased our ad placement efficiency by aggregating OTT, CTV, and digital web placements all inside one platform.” We have worked closely with a number of clients that utilize our solutions to help political campaigns better target their voters. With the recent addition of political audiences to our MobiExchange capabilities, we look forward to engage with more agencies like BWSG that are seeking better tools to help campaigns micro-target voter groups with the right message.” Dean Julia, CEO of Mobiquity Technologies About Mobiquity Technologies Mobiquity Technologies, Inc. is a next generation, Platform-as-a-Service (PaaS) company for data and advertising. The Company maintains one of the largest audience databases available to advertisers and marketers through its data services division. Mobiquity Technologies’ Advangelists subsidiary provides programmatic advertising technologies and insights on consumer behavior.

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