FTC to Fine LG Electronics for Falsely Advertising 'U.S. FDA Certification'

LG Electronics | May 28, 2019

The Fair-Trade Commission said on May 28 that it has decided to impose a fine of 50 million won (US$42,107) on LG Electronics along with a correction order for violating the Display Advertising Act. According to the commission, LG Electronics sold kimchi refrigerators from August 2012 to June 2016 and advertised the accessory kimchi containers as being "certified by the U.S. Food and Drug Administration." However, the commission found that LG Electronics' kimchi containers had not been certified by the U.S. FDA. The company’s kimchi containers simply met the FDA's safety standards, but it used a false and exaggerated advertisement. FDA's certification is only given to medicine and plastic food containers such as kimchi containers are not eligible. “By advertising that its kimchi containers were certified by the U.S. FDA, which has a high awareness of food safety, LG Electronics gave a false impression to consumers that its refrigerators are superior to those of its competitors,” the FTC said. LG Electronics also advertised its kimchi containers as an “environment-friendly product” from June 2011 to June 2016, saying that they received U.S. FDA certification and HS mark. This was also a false and exaggerated advertisement, the FTC said, noting that the containers were not certified by the U.S. agency and that the HS mark is not a standard for environment-friendliness.

Spotlight

In today’s time, we frequently hear the term Digital Marketing and we all think that we kind of know what actually it is. This thinking sometimes limits the scope and opportunity that the complete Digital Marketing landscape can actually offer, and that is why, when it comes to nailing it down, we either turn dumbfounded or get stuck. To come out of such scenarios, it is very important to know different types of Digital Marketing opportunities that are available to your business. Digital marketing today depends upon the types of audience interactions. It revolves around managing and harnessing of different types of Digital Marketing Channels- And that is why we came up with this post to help you know how many types of Digital Marketing services are available to you. Therefore, without further ado, let us go through below given five types of Digital Marketing and understand which one will serve your business objectives.

Spotlight

In today’s time, we frequently hear the term Digital Marketing and we all think that we kind of know what actually it is. This thinking sometimes limits the scope and opportunity that the complete Digital Marketing landscape can actually offer, and that is why, when it comes to nailing it down, we either turn dumbfounded or get stuck. To come out of such scenarios, it is very important to know different types of Digital Marketing opportunities that are available to your business. Digital marketing today depends upon the types of audience interactions. It revolves around managing and harnessing of different types of Digital Marketing Channels- And that is why we came up with this post to help you know how many types of Digital Marketing services are available to you. Therefore, without further ado, let us go through below given five types of Digital Marketing and understand which one will serve your business objectives.

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The Arena Group Deepens Investment in Advertising Data Infrastructure, Hires New VP to Lead Strategy

The Arena Group | October 27, 2022

The Arena Group, (NYSE American: AREN) (the “Company” or “The Arena Group”) a tech-powered media company home to more than 240 brands, including Sports Illustrated, TheStreet, Inc. (“TheStreet”), Parade Media (“Parade”), and HubPages, Inc. operating on a single technology platform, today announced further investment in its data infrastructure for advertising partners to optimize audience reach. As the first step in this process, the company hired Stephanie Mazzamaro, who will serve as VP, Data Strategy and Operations, Advertising, Partnerships, and Revenue. Mazzamaro joins The Arena Group after four years at Trusted Media Brands where she served as VP, Data Product & Operations. She helped the media brand transition from third-party cookies by conducting a data management platform change, amplifying their capabilities, completing a taxonomy overhaul, targeting video and display to a contextually relevant suite of content, and diversifying their portfolio. Prior to her time at Trusted Media Brands, Mazzamaro was Senior Director, Data Solutions and Programmatic Revenue at Univision and spent six years at Forbes in various roles in data and analytics. “We are committed to helping our advertising partners leverage the right mix of content, context, audience, and performance attributes to reach qualified consumers in the most effective way possible,” said Jeremy Fass, SVP, Digital Ad Revenue at The Arena Group. “We are committed to helping our advertising partners leverage the right mix of content, context, audience, and performance attributes to reach qualified consumers in the most effective way possible,” said Jeremy Fass, SVP, Digital Ad Revenue at The Arena Group. “We are excited to welcome Stephanie, an industry veteran with a proven track record of success, to lead the data strategy effort across our properties. Her hiring is the first step in a series of significant investments to continue our growth with new products, services, and insights, while also future-proofing our business.” “I’m excited to have this incredible opportunity to lead The Arena Group’s major data initiatives,” said Stephanie. “Between the movements across identity and the coming demise of the third-party cookie, this is a time of unprecedented change in advertising. l am looking forward to continuing the company’s already stellar partnerships with our advertising affiliates — and I hope to build and maintain close relationships with the qualified consumers they are looking for.” The Arena Group recently reported a strong second-quarter earnings report, including a record 87% revenue growth, driven largely by advertising and third-party revenue generation. With an 82% year-over-year rise in monthly average pageviews compared to 2021, the company is positioned strongly in front of its targeted customer groups, driving increased digital advertising revenue. For more information on The Arena Group, visit thearenagroup.net. About The Arena Group The Arena Group creates robust digital destinations that delight consumers with powerful journalism and news about the things they love – their favorite sports teams, advice on investing, the inside scoop on personal finance, and the latest on lifestyle essentials. With powerful technology, editorial expertise, data management, and marketing savvy, the transformative company enables brands like Sports Illustrated, TheStreet and Parade to deliver highly relevant content and experiences that consumers love. To learn more, visit www.thearenagroup.net.

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DoubleVerify to Provide Third-party Measurement Tools to Best Buy and Its In-house Media Network, Best Buy Ads

DoubleVerify | September 30, 2022

DoubleVerify (“DV”), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN). Through this work, DV will provide robust measurement tools for both partners of Best Buy Ads and the brand’s own ad campaigns. “We are excited to work with Best Buy to bring independent, third-party measurement to Best Buy Ads and to Best Buy ad campaigns across the open web,” said Mark Zagorski, CEO at DoubleVerify. “We are excited to work with Best Buy to bring independent, third-party measurement to Best Buy Ads and to Best Buy ad campaigns across the open web,” said Mark Zagorski, CEO at DoubleVerify. “Our solutions will support Best Buy and its retail media clients, improving overall ad effectiveness, while giving them greater clarity and confidence in their digital investments.” Retail media is estimated to be a $100 billion opportunity.* A retail media network allows a retailer to give brands access to their customers using the retailer’s key assets: first-party customer data and owned media. With the retailer’s first-party data, brands can reach in-market buyers at the point of purchase, across formats and owned channels. DV easily integrates directly onto a retailer’s media properties, ensuring advertisers can evaluate if campaigns are viewable, seen by real people, served in a brand-safe environment, safe from fraud and sophisticated invalid traffic (SIVT), and appear in the intended geography. With today’s announcement, Best Buy advertisers who use DV will have access to pre-campaign activation (DV Authentic Brand Suitability, Fraud/SIVT) and post-bid filtering and measurement (DV Authentic Ad™, DV Video Complete, Programmatic Analytics) across Best Buy Ads. DV will also be used by Best Buy for its own programmatically-executed media buys. DoubleVerify’s Publisher Suite will also be implemented across the Best Buy media platform, providing comprehensive protection and granular controls to the retail media network. “DoubleVerify’s product advancements and partnerships in the retail media sector are further examples of how we are leading the industry in developing innovative quality and performance solutions for emerging digital platforms,” said Zagorski. For more information about DoubleVerify, contact sales@DoubleVerify.com. About DoubleVerify DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally.

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FuboTV Reports Successful Results for Advertisers Adopting Unified ID 2.0 After Becoming First Connected TV Partner

FuboTV | October 04, 2022

FuboTV Inc. (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today a significant improvement on advertising campaigns transacted using Unified ID 2.0 (UID 2.0) through The Trade Desk’s platform. The first connected TV (CTV) partner to adopt the open-source, interoperable identity initiative, FuboTV has since seen a spend growth rate 112.8% faster than the increase in available impressions. This means advertisers were able to more precisely serve ads, while FuboTV was able to maximize yield and efficiencies for its available inventory, which is entirely addressable, premium video content. A success for both the buy side and sell side, advertiser spend increased by 61.5% year-over-year, ad impressions increased by 25% year-over-year in addition to an increase in CPMs year-over-year for campaigns transacted through FuboTV using the identity solution. Advertisers leveraging UID 2.0 can seamlessly tap into first-party data across devices including CTV to achieve reach and scale. In fact, an e-commerce retailer with a large first-party CRM data set that was using UID 2.0 saw better than average performance on campaigns transacted through FuboTV’s ad inventory. Cost per action (CPA) was reduced by 9%, conversion rate was 25% stronger and return on ad spend (ROAS) improved by 14% when compared to overall average campaign performance. Unified ID 2.0 is a new industry-wide approach to internet identity that aims to preserve the value of relevant advertising while prioritizing consumer privacy and transparency. The solution also decreases the industry’s reliance on third-party cookies, which only account for browser-based environments. “As the first CTV partner to adopt Unified ID 2.0, FuboTV is constantly innovating to remain at the forefront of advertising technology for streaming,” said Chris Flatley, VP, advertising sales, FuboTV. “As the first CTV partner to adopt Unified ID 2.0, FuboTV is constantly innovating to remain at the forefront of advertising technology for streaming,” said Chris Flatley, VP, advertising sales, FuboTV. “The results we’ve achieved since partnering with The Trade Desk on Unified ID 2.0 are a testament to the power of identity-based solutions. We’re just getting started with UID 2.0 and are looking forward to bringing the benefit to even more advertisers across FuboTV’s premium CTV inventory.” “CTV is a proving ground for new approaches to identity with ID solutions such as Unified ID 2.0, which are aiming to create a more consistent advertising experience across digital media,” said Ash Gangwar, general manager of TV partnerships, The Trade Desk. “As a leader in the CTV space, FuboTV understands the growing importance and benefits of an alternative – identity solution for advertisers, publishers and the consumer." An increasing number of publishers, supply-side platforms and data and measurement partners are collaborating around Unified ID 2.0 with the goal of achieving a better approach to identity across the open internet. For more information about Unified ID 2.0, please visit the Unified ID solution site. About FuboTV With a mission to build the world’s leading global live TV streaming platform with the greatest breadth of premium content and interactivity, FuboTV Inc. (NYSE: FUBO) aims to transcend the industry’s current TV model. FuboTV Inc. operates in the U.S., Canada, France and Spain. Leveraging its proprietary data and technology platform optimized for live TV and sports viewership, FuboTV Inc. aims to turn passive viewers into active participants and define a new category of interactive sports and entertainment television. The company's sports-first cable TV replacement product, FuboTV, offers U.S. subscribers more than 125 live sports, news and entertainment networks in its base package and is the only live TV streaming platform with every Nielsen-rated sports channel (source: Nielsen Total Viewers, 2021). Subscribers can interact with FuboTV’s live streaming experience through Fubo Sportsbook (in markets where available), free games and pick’ems, which are integrated into select sports content.

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