FTC to Fine LG Electronics for Falsely Advertising 'U.S. FDA Certification'

LG Electronics | May 28, 2019

The Fair-Trade Commission said on May 28 that it has decided to impose a fine of 50 million won (US$42,107) on LG Electronics along with a correction order for violating the Display Advertising Act. According to the commission, LG Electronics sold kimchi refrigerators from August 2012 to June 2016 and advertised the accessory kimchi containers as being "certified by the U.S. Food and Drug Administration." However, the commission found that LG Electronics' kimchi containers had not been certified by the U.S. FDA. The company’s kimchi containers simply met the FDA's safety standards, but it used a false and exaggerated advertisement. FDA's certification is only given to medicine and plastic food containers such as kimchi containers are not eligible. “By advertising that its kimchi containers were certified by the U.S. FDA, which has a high awareness of food safety, LG Electronics gave a false impression to consumers that its refrigerators are superior to those of its competitors,” the FTC said. LG Electronics also advertised its kimchi containers as an “environment-friendly product” from June 2011 to June 2016, saying that they received U.S. FDA certification and HS mark. This was also a false and exaggerated advertisement, the FTC said, noting that the containers were not certified by the U.S. agency and that the HS mark is not a standard for environment-friendliness.

Spotlight

Back in the day, the industry counted clicks and CTRs (click-through rates). But, the numbers were so low many marketing executives used that as a rationale to stop spending. Nobody could prove a return on investment. CPL (cost per lead) programs ruled. In recent years we have allocated significant additional value to performance data by including post impression engagement on our clients’ websites. But still we have doubters…what happens if someone is not ready to visit a client’s site, or does not hit our tagged pages, or they frequently delete their cookies? We know most IT pros would not do what we want them to even if threatened with imminent system shut down.

Spotlight

Back in the day, the industry counted clicks and CTRs (click-through rates). But, the numbers were so low many marketing executives used that as a rationale to stop spending. Nobody could prove a return on investment. CPL (cost per lead) programs ruled. In recent years we have allocated significant additional value to performance data by including post impression engagement on our clients’ websites. But still we have doubters…what happens if someone is not ready to visit a client’s site, or does not hit our tagged pages, or they frequently delete their cookies? We know most IT pros would not do what we want them to even if threatened with imminent system shut down.

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Reticle Integrates with IRIS.TV

IRIS.TV, Reticle | October 05, 2021

Reticle, the leading Emotional AI for digital advertising, announced its integration with IRIS.TV, the leading video data platform. Marketers will now be able to use Reticle’s emotional data signals to contextually target relevant, brand-safe inventory across thousands of IRIS-enabled™ premium publishers on connected TV and video worldwide. Reticle’s Emotional AI has a taxonomy of 19+ positive emotional signals, enabling advertisers to match the emotional tone of their ad with prospective advertising placements to enhance ad viewing experiences. With this partnership, Reticle’s leadership position in emotional targeting will now be applied to online video and CTV inventory through IRIS.TV’s video data platform. “Supply transparency, brand safety, and genre targeting should be table stakes. Through our partnership with IRIS.TV, brands can now leverage Brand Optimal, video-level contextual data to ensure every dollar spent on premium OLV and CTV effectively activates against brand communications strategies, reinforces creative messaging, increases ad relevance, and maximizes media effectiveness,” said Jonah Cait, VP of Product. IRIS.TV simplifies the complexity and fragmentation of the video ecosystem across CTV and premium digital video, providing access, for the first time, to video-level data. Before IRIS.TV, contextual and brand-safety data for videos was only available by analyzing the text on a web page, and was an impossibility for CTV. Now, marketers can put every video in context to confidently buy CTV and premium video inventory based on video-level contextual and brand-safety analysis and according to the specific topical nature of every video, in concert with Reticle. “We’re excited to welcome Reticle to our video data ecosystem, Reticle is the industry leader in emotional AI and offers an extremely unique solution for marketers seeking to align their brand with consumers at the right moment. Reticle customers can now unlock these capabilities across all IRIS-enabled online video and CTV inventory, which is a huge win for brands, publishers, and viewers...” said Field Garthwaite, Co-Founder and CEO, IRIS.TV. IRIS.TV unites thousands of potential integrations into a single ecosystem, bringing together publishers, data partners, ad servers, and SSPs into a platform that allows publishers’ video content to be analyzed and categorized into industry-accepted brand-safe and contextual segments that can be purchased by marketers through any DSP via direct, private marketplace, and open auction buying. About Reticle With a focus on behavioral science and human emotion, Reticle is an artificial intelligence system specializing in emotional comprehension and expression, capable of classifying advertising inventory into emotional categories. By matching the emotional intent of an ad with the placements where audiences are most receptive to that emotion, advertisers are able to maximize brand-building impact and make their media dollars work harder About IRIS.TV IRIS.TV is engineering the most open video data ecosystem in the world to power meaningful connections between brands and consumers. Our video data platform provides publishers, media brands and connected tv apps with secure onboarding and activation of their video data and marketers with video-level transparency. Since 2013, we’ve enabled our partners to build scalable solutions on top of our platform including video-level contextual and brand-safe ad targeting, third-party verification, personalized video recommendations, and measurement & analytics solutions

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Neeyamo Announces Strategic Partnership with Ferretly

Neeyamo | January 08, 2021

Neeyamo, a market leader in contribution platform-based worldwide HRO services to global associations, is happy to declare its essential partnership with Ferretly, a main AI-fueled web-based media screening stage supplier zeroed in on relieving associations' employment risks. Through this partnership, Neeyamo, as a component of its start to finish foundation screening arrangement, would now be able to offer front line AI-enabled social media screening administrations to its worldwide clients. As a believed worldwide foundation screening arrangement supplier, Neeyamo gives far reaching foundation screening administrations across 190+ nations universally. Neeyamo has been a boondocks in giving cross-line foundation screening administrations by utilizing its reformist innovation and area rich aptitude. With this partnership set up, Neeyamo will have the option to convey top tier social media screening administrations alongside 26 other record verification items, empowering clients to perform intensive and legitimately agreeable web-based media personal investigations on their candidates and employees.

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SERVPRO Launches New Advertising Campaign to Reinforce Leadership Position

SERVPRO | November 02, 2021

SERVPRO, the nation's leader in fire and water cleanup and restoration services, will bring its Like it never even happened® brand promise to life in a fun, visually-striking advertising campaign. The new "There's a PRO for That" campaign, which is scheduled to launch on November 1, showcases SERVPRO's industry-leading arsenal of cleaning and restoration capabilities through a series of extreme scenarios that put its services to the test. The new integrated campaign will feature national broadcast TV, OTT/overlays, paid and organic social media, online video (OLV) retargeting, and website content. The inspiration for this campaign comes directly from the amazing work SERVPRO experts do on a daily basis, taking on challenges of any size with an unmatched level of effectiveness. This campaign showcases how SERVPRO makes Like it never even happened® happen. It dramatizes how no matter what might come your way, you can be reassured because SERVPRO always has a pro for that." Mike Stahl, SERVPRO's Chief Marketing Officer The campaign was created by BUNTIN, SERVPRO's lead brand and advertising partner. The team at BUNTIN partnered with Los Angeles-based production house Smuggler, the top-rated production company in the United States, to produce two spots that combined massive in-camera special effects with high-quality post-production enhancements. Award-winning Swedish director Filip Engstrom was tapped to direct this project, bringing his modern aesthetic and expertise in large-scale productions to make the campaign even more impactful. "While we're well-known for our work in fire and water cleanup and restoration, 'There's a PRO for That' also creates a framework for us to promote the other services we offer as well as potential future offerings," Stahl added. In addition to the advertising campaign, SERVPRO is unveiling a brand refresh featuring changes to its logo and several significant updates to its website, including a new "look and feel." This is the first time SERVPRO has updated its logo since 2013. Featuring a new layout, the website changes offer a better user experience by connecting customers to their local SERVPRO location using auto-location detection, which makes the overall site significantly easier to navigate. The site also features new content demonstrating the processes and steps their PROs use to make it look Like it never even happened® happen. "With this brand refresh, we've maintained the legacy attributes of our brand, but given it a modern look and feel. Along with the new brand platform, our work to make our logo more modern, functional and iconic is representative of our system-wide commitment toward maintaining our position as the industry leader," Stahl added. View "There's a PRO for That" campaign here. About the Production A crew of 85 film industry professionals in Los Angeles collaborated in real time with a team of digital effects and cinematography experts in Sweden, carefully following COVID-19 safety protocols over three 12-hour filming days. The production team selected an abandoned factory outside downtown Los Angeles, which also provided the right environment to create a test facility look and feel and to show what SERVPRO experts are capable of doing. The over-the-top nature of the campaign demanded a large versatile production location that could accommodate space for a helicopter to drop a giant water balloon on top of a model home and for an airplane engine to blast the set of a hair salon, as well as tons of gadgets, rigs, engines, extras and SERVPRO experts with their gear, vans, a big-rig truck and specialized equipment. This new campaign replaces SERVPRO's "Whatever Happens" campaign that has been in circulation since early 2019. A separate campaign to promote Certified: SERVPRO Cleaned, an enhanced cleaning program created in response to COVID-19, aired from June through December 2020. About SERVPRO For more than 50 years, SERVPRO has been a trusted leader in fire and water cleanup and restoration services, mold mitigation, biohazard and pathogen remediation. SERVPRO's professional services network of more than 1,900 individually owned and operated franchises spans the United States and Canada, responding to property damage emergencies large and small – from million-square-foot commercial facilities to individual homes. When disaster strikes, homeowners, business owners and major insurance companies alike rely on SERVPRO to make it "Like it never even happened.

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