Gabbard Campaign Sues Google Over Suspending Ads, Suppressing Free Speech

theepochtimes | September 15, 2019

Search engine giant Google is denying wrongdoing after being sued for $50 million for allegedly undermining Democratic presidential candidate Rep. Tulsi Gabbard’s (D-Hawaii) campaign by suspending its online advertising after Gabbard’s attention-grabbing performance in the first candidates’ debate June 26. “We filed a lawsuit against Google because no tech monopoly or any other entity should have the undue influence to suppress freedom of speech and unfairly impact elections. If Google can do it to me, they can do it to you,” Gabbard wrote on Twitter on Sept. 10. The lawsuit comes as social media providers and popular websites such as Google, Facebook, Twitter, Instagram, and YouTube have come under increasing attack for viewpoint-based discrimination against users particularly, conservatives. But this is thought to be the first lawsuit filed by a presidential candidate against a major technology company. Gabbard and presidential candidate Sen. Elizabeth Warren (D-Mass.) have said they want big technology concerns such as Google, Facebook, and Amazon to be broken up.

Spotlight

Call it online advertising, or online marketing or Internet advertising or web advertising; call it what you will, if you don’t know what it is, you will by the end of this video. Patrick Holmes, Instapage Paid Marketing Manager, defines and explains.So what, exactly is online advertising? For starters it’s one of the most effective ways for businesses of all sizes to expand their reach and find new customers. It can take many forms, from online display advertising and in-app ads to PPC and paid social. Bottom line: Online advertising has helped thousands, possibly millions by now, of businesses grow by leveraging the power of paid search and paid social advertising.

Spotlight

Call it online advertising, or online marketing or Internet advertising or web advertising; call it what you will, if you don’t know what it is, you will by the end of this video. Patrick Holmes, Instapage Paid Marketing Manager, defines and explains.So what, exactly is online advertising? For starters it’s one of the most effective ways for businesses of all sizes to expand their reach and find new customers. It can take many forms, from online display advertising and in-app ads to PPC and paid social. Bottom line: Online advertising has helped thousands, possibly millions by now, of businesses grow by leveraging the power of paid search and paid social advertising.

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Dealer.com Launches New Advertising Product to Help Dealers Reach In-Market Shoppers Across Connected TV and Over-The-Top Video Channels

Dealer.com | October 22, 2020

Video consumption is at record levels, but reaching the right shopper is no longer as simple as securing a cable TV spot. As consumers tune-out of traditional TV and diversify where they watch, advertisers need the ability to precisely target in-market shoppers wherever they consume digital content. To give clients the access they need, Dealer.com announces Connected Video, a solution that uses advanced targeting and Cox Automotive data to reach in-market shoppers watching connected television or over-the-top content providers across any device or network. Leveraging these high-impact content providers with first-party audience intelligence only available through Cox Automotive, Dealer.com's holistic advertising portfolio delivers optimal relevance along with transparent reporting across all devices and platforms. Video is reshaping the car buying journey —13 billion videos are viewed each day on Facebook and YouTube combined.1 These proven channels only encompass part of video consumption. Dealer.com's latest capabilities go beyond Facebook and YouTube, allowing dealers to efficiently target consumers consuming content on Connected TVs—those that are connected to the internet via SmartTVs or through devices like Roku or Apple TV—and over-the-top (OTT) content providers.

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DISPLAY ADVERTISING

Adsonica Audio Display Ads Available on Envisionwise Platform

Adsonica | September 30, 2021

Adsonica, the leading audio display advertising solution, announced the availability of self-service audio display ads for small- to medium-sized radio stations using the Envisionwise station marketing platform. Adsonica ads are created using the Adsonica Studio web application that combines audio and image in a single image file, without video, coding, or multiple file management. "I'm very excited to be working with Envisionwise to bring the storytelling power of audio display ads to radio stations across the country. These new ad units increase engagement by 50% or more giving Envisionwise's stations a premium ad product to sell with only minimal production overhead. Advertisers can utilize existing display ad creative and audio content so stations can begin selling immediately." said William Agush, Founder & CEO of Adsonica. Subscribers to Envisionwise's LinkedUpRadio website platform will have the option to access a basic version of Adsonica, enabling them to create single-image audio ads and serve them using Envisionwise's ad management software. The service, priced at $50 per month, provides up to 15,000 digital ad impressions, with additional impressions available as required. "The alliance between Adsonica's groundbreaking audio display ad unit and our Envisionwise integrated ad software will advance the digital presence in radio and bring new opportunities to stations across the nation. Providing this unique and effective solution with combined audio and visual concepts will amplify brand awareness and engagement for our clients." said Jackie Parks, President & CEO, Envisionwise. When Dave 'Chachi' Denes, CEO of Benztown, introduced us to William Agush, Founder & CEO of Adsonica, we knew this was an opportunity that would work seamlessly with our existing products. We look forward to embracing the power of audio with Adsonica. About Adsonica Adsonica developed and patented technology that combines image and non-image data into a single file for advertising and web development. Founded in 2012, the company originally deployed the technology in its Shuttersong® consumer photo application. The company's investors and advisors include veterans of ad-tech, e-commerce, enterprise software and new media. About Envisionwise Envisionwise is a web design and development company established in 2001. Envisionwise specializes in custom websites and distinctive digital product solutions for the radio industry. The company creates user-friendly websites that are easy to navigate, empowering clients to edit their own content, using a very simple, yet sophisticated, admin panel interface. Envisionwise takes pride in high quality products, flexible pricing, offering excellent support for all digital products and services providing the best user experience.

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ADVERTISER PLATFORMS

Backtracks Announces AI-Based Traffic Surge for Podcast Publishers

Backtracks, Inc. | September 15, 2021

Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces the release of Backtracks Traffic Surge technology. The AI-based insights for podcast and audio publishers notifies content creators when new or back catalog content is surging in popularity outside of what is expected performance for that particular content. Through these content data trends, publishers are able to analyze and repeat their most viral content. “Backtracks’ goal is to provide a superior experience for both publishers and audiences,” said Jonathan Gill, CEO of Backtracks. “The use of AI and ML for data analysis, predictive modeling, and self-learning systems ensures that computers can help humans create better podcasts and content. Backtracks Traffic Surge informs creators of what’s working and detecting patterns in the data at a scale and speed that humans cannot. Better data, better content, and a better experience are at the core of Backtracks.” Backtracks Traffic Surge technology allows publishers to pinpoint highly trafficked podcast episodes and segments, identifying high interest content that will allow for repeated success. Backtracks Traffic Surge technology picks up outsized levels of engagement and notifies publishers of data trends. The alerts and data are tailored to individual publisher’s content, creating a seamless process for creators to be able to break down trends within each series and episode and help publish more content that drives a high volume of traffic. Backtracks Traffic Surge is a notable step in the continued use of AI and ML in Backtracks’ podcast and advertising analytics technology. 2021 has been a year of innovation and milestones in the product landscape for the Backtracks platform to deliver unprecedented value to podcast publishers and advertisers. The company has made advancements in technologies like Backtracks Podcast Analytics, Backtracks SDKs, Backtracks Player, interactive audio and head-nod detection. Most recently, Backtracks announced its IAB podcast measurement certification for podcast analytics and advertising metrics and a collaboration with Google Cloud to allow publishers and advertisers to view their podcast advertising and analytics data within Google Data Studio. Backtracks continues to invest heavily in further development of existing and new product offerings and its infrastructure platform, to help podcasters and audio partners around the world measure, monetize, and advertise in audio and podcasting. About Backtracks Backtracks is the leading technology infrastructure platform for end-to-end podcast management, advertising and data analytics. Through a product suite of turnkey tools and data analytics solutions, the company provides the technology for publishers, brands and advertisers to gain greater insights for engaging, reaching and understanding their target audiences while delivering a superior listening experience to their listeners. Founded in 2016 by engineers Jonathan Gill and Kevin Wright, Backtracks is on a mission to modernize the podcast medium by providing podcasters and advertisers with the tools to measure, discover and monetize their content and data. The company empowers thousands of podcasts and audio partners, including Wondery, McKinsey & Company, Stratfor, Samsung, Mediahuis, OECD, The Memphis Grizzlies, and NASA.

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