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Get ready for Brexit advertising campaign launches

BBC | September 02, 2019

An information campaign urging the public to "get ready for Brexit" has been launched by the government. The campaign began on Sunday with the launch of a website, gov.uk/brexit. Billboards and social media adverts will appear in the coming days and TV adverts will air later this month. Michael Gove, who is in charge of no-deal plans, said the adverts encourage "shared responsibility" for preparing to leave the EU on 31 October. It has been reported that the campaign could cost as much as £100m as ministers seek to inform people what they might need to do, if anything, ahead of the deadline. Benedict Pringle, author of the politicaladvertising.co.uk blog, said that, if true, the £100m budget would be roughly double what the National Lottery spends on advertising each year. "So if you think about how often you see a lottery advert and double it, that's how much we could be seeing the campaign over the next two months," he told the BBC.

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Overcoming the Challenges of Increased Competition in Digital Advertising

Our Client is a multinational banking corporation that operates a  network of more than 500 offices, in 19 countries in Asia Pacific, Western Europe, and North America.

As a result of the economic downturn brought on by the Covid-19 pandemic, many financial institutions shifted their investment strategies to focus more heavily on digital advertising. This led to a significant increase in competition on platforms such as Google, Facebook, TikTok, and Line, which in turn drove up customer acquisition costs for banks. Our client's marketing team was struggling to keep up with these rising costs and maintain profit margins.

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Spotlight

Overcoming the Challenges of Increased Competition in Digital Advertising

Our Client is a multinational banking corporation that operates a  network of more than 500 offices, in 19 countries in Asia Pacific, Western Europe, and North America.

As a result of the economic downturn brought on by the Covid-19 pandemic, many financial institutions shifted their investment strategies to focus more heavily on digital advertising. This led to a significant increase in competition on platforms such as Google, Facebook, TikTok, and Line, which in turn drove up customer acquisition costs for banks. Our client's marketing team was struggling to keep up with these rising costs and maintain profit margins.

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Kochava Acquires Machine Advertising for Enhancement

Kochava | February 15, 2023

On February 14, 2023, Kochava, a real-time data solutions provider, announced its acquisition of Machine Advertising, joining brands with app marketers and enhancing its measurement solutions and presence in the EMEA region. Kochava and Machine Advertising collaborated throughout the 2022 year for its incremental lift analyses with Machine's Always-on Incremental Measurement (AIM) product. This collaboration resulted in a productized approach to always-on incremental measurement services, according to Kochava Advertisers. In addition, this AIM product can work with other measurement toolsets and Kochava, the opposite of any mobile measurement partner (MMP) solution. AIM, a marketing mix modeling tool, provides real-time incremental insights and enhances advertisers' drives. It also makes it easy for advertisers to learn the impact of factors like seasonality and channel saturation on the advertisement. It also suggests artificial intelligence (AI) recommendations optimize budget allocation. As a result, it is a critical tool for CFOs forecasting around a recession environment, increasing return on ad spend (ROAS) even in economic uncertainty. Founder and CEO of Kochava, Charles Manning, said, "Machine's product focus to deliver always-on incrementality measurement aligns perfectly with our own objectives to add instant value to our clients. As a company built on customer-driven innovation, we are always looking for new best-in-class solutions to add to our solutions suite." (Source – Business Wire) CEO of Machine Advertising, Gary Danks, said, "We are thrilled to join forces with Kochava, a company that shares our commitment to innovation and customer-centric values." He added, "Our products integrate seamlessly into Kochava's already impressive portfolio, delivering unparalleled mobile measurement products and driving even greater success for our clients. Our team will support Kochava's EMEA expansion plans and being part of a larger organization allows us to take our vision to the next level and have a greater impact on the industry." (Source – Business Wire) About Kochava Kochava, an attribution and measurement solutions provider for data-driven marketers, has been empowering publishers and advertisers with its Marketers Operating SystemTM (m/OS) for growth, integration, and management of customer identity, data controls and measurement since 2011. It unifies data and channel solutions with the operating system, simplifying data aggregation and reporting. Its platform also provides unlimited publisher and advertiser tools like building third-party solutions in the platform. In addition, it enhances data access and value action success through return on investment (ROI) increment. Headquartered in Sandpoint, Idaho, it provides customer-driven innovation, data security and growth worldwide.

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Zoomd | January 27, 2023

With creative ad optimization subjected to user biases such as preferences for strong headlines, graphics, colors, etc., Albert AI technology, owned by Zoomd, provides genuine creative optimization based on real-time creative performance across goods, advertising, campaigns, and market segments. Even with the recent development of technologies like Chat GPT-4, ad production is likely to be the last aspect of marketing to gain from AI-powered technology. Due to the subjectivity used by individuals while optimizing commercials, the optimization of ad creatives is now well suited for AI technology. An e-commerce business hired Albert AI intending to improve return on ad spend (ROAS) by 500%, a goal Albert's team thought was achievable. Instead, Albert's ROAS increased by 800% a few months after the onboarding process was completed. In subsequent years, the same e-commerce business, now in its fourth year of working with Albert, is still achieving gains in ROAS between 10 and 20%. Albert optimized the ad creative for this e-commerce firm by developing the best-performing advertisements for each target category and ad platform/channel. In addition, its technology makes the most excellent ad possible by picking the finest photos, colors, fonts, and texts to provide the most cost-effective results for the target demographic. Finally, Albert's system was able to decide when to refresh and then modify ads to maximize ROAS. The technology employs AI to generate advertisements that improve campaign performance, including keyword, platform, audience, and device selection and bidding, as well as creative optimization spanning search, display, social, and cross-channel. About Zoomd Zoomd, founded in 2012, provides publishers with a site search engine and marketers with a mobile app user-acquisition platform integrated with the vast majority of global digital media. The software integrates over 600 media sources into a single interface. In addition, it provides marketers with a user acquisition control center to manage all new customer acquisition efforts on a single platform. By merging numerous media sources into a single platform, marketers save considerable resources that would otherwise be spent integrating data sources, boosting data collection and insights while limiting the resources used on the task. Zoomd is also a performance-based platform, allowing advertisers to reach the right target audiences by using an algorithm based on the goals and objectives of the advertisers.

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DeepIntent | January 12, 2023

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On February 14, 2023, Kochava, a real-time data solutions provider, announced its acquisition of Machine Advertising, joining brands with app marketers and enhancing its measurement solutions and presence in the EMEA region. Kochava and Machine Advertising collaborated throughout the 2022 year for its incremental lift analyses with Machine's Always-on Incremental Measurement (AIM) product. This collaboration resulted in a productized approach to always-on incremental measurement services, according to Kochava Advertisers. In addition, this AIM product can work with other measurement toolsets and Kochava, the opposite of any mobile measurement partner (MMP) solution. AIM, a marketing mix modeling tool, provides real-time incremental insights and enhances advertisers' drives. It also makes it easy for advertisers to learn the impact of factors like seasonality and channel saturation on the advertisement. It also suggests artificial intelligence (AI) recommendations optimize budget allocation. As a result, it is a critical tool for CFOs forecasting around a recession environment, increasing return on ad spend (ROAS) even in economic uncertainty. Founder and CEO of Kochava, Charles Manning, said, "Machine's product focus to deliver always-on incrementality measurement aligns perfectly with our own objectives to add instant value to our clients. As a company built on customer-driven innovation, we are always looking for new best-in-class solutions to add to our solutions suite." (Source – Business Wire) CEO of Machine Advertising, Gary Danks, said, "We are thrilled to join forces with Kochava, a company that shares our commitment to innovation and customer-centric values." He added, "Our products integrate seamlessly into Kochava's already impressive portfolio, delivering unparalleled mobile measurement products and driving even greater success for our clients. Our team will support Kochava's EMEA expansion plans and being part of a larger organization allows us to take our vision to the next level and have a greater impact on the industry." (Source – Business Wire) About Kochava Kochava, an attribution and measurement solutions provider for data-driven marketers, has been empowering publishers and advertisers with its Marketers Operating SystemTM (m/OS) for growth, integration, and management of customer identity, data controls and measurement since 2011. It unifies data and channel solutions with the operating system, simplifying data aggregation and reporting. Its platform also provides unlimited publisher and advertiser tools like building third-party solutions in the platform. In addition, it enhances data access and value action success through return on investment (ROI) increment. Headquartered in Sandpoint, Idaho, it provides customer-driven innovation, data security and growth worldwide.

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With creative ad optimization subjected to user biases such as preferences for strong headlines, graphics, colors, etc., Albert AI technology, owned by Zoomd, provides genuine creative optimization based on real-time creative performance across goods, advertising, campaigns, and market segments. Even with the recent development of technologies like Chat GPT-4, ad production is likely to be the last aspect of marketing to gain from AI-powered technology. Due to the subjectivity used by individuals while optimizing commercials, the optimization of ad creatives is now well suited for AI technology. An e-commerce business hired Albert AI intending to improve return on ad spend (ROAS) by 500%, a goal Albert's team thought was achievable. Instead, Albert's ROAS increased by 800% a few months after the onboarding process was completed. In subsequent years, the same e-commerce business, now in its fourth year of working with Albert, is still achieving gains in ROAS between 10 and 20%. Albert optimized the ad creative for this e-commerce firm by developing the best-performing advertisements for each target category and ad platform/channel. In addition, its technology makes the most excellent ad possible by picking the finest photos, colors, fonts, and texts to provide the most cost-effective results for the target demographic. Finally, Albert's system was able to decide when to refresh and then modify ads to maximize ROAS. The technology employs AI to generate advertisements that improve campaign performance, including keyword, platform, audience, and device selection and bidding, as well as creative optimization spanning search, display, social, and cross-channel. About Zoomd Zoomd, founded in 2012, provides publishers with a site search engine and marketers with a mobile app user-acquisition platform integrated with the vast majority of global digital media. The software integrates over 600 media sources into a single interface. In addition, it provides marketers with a user acquisition control center to manage all new customer acquisition efforts on a single platform. By merging numerous media sources into a single platform, marketers save considerable resources that would otherwise be spent integrating data sources, boosting data collection and insights while limiting the resources used on the task. Zoomd is also a performance-based platform, allowing advertisers to reach the right target audiences by using an algorithm based on the goals and objectives of the advertisers.

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