Get ready for Brexit advertising campaign launches

BBC | September 02, 2019

An information campaign urging the public to "get ready for Brexit" has been launched by the government. The campaign began on Sunday with the launch of a website, gov.uk/brexit. Billboards and social media adverts will appear in the coming days and TV adverts will air later this month. Michael Gove, who is in charge of no-deal plans, said the adverts encourage "shared responsibility" for preparing to leave the EU on 31 October. It has been reported that the campaign could cost as much as £100m as ministers seek to inform people what they might need to do, if anything, ahead of the deadline. Benedict Pringle, author of the politicaladvertising.co.uk blog, said that, if true, the £100m budget would be roughly double what the National Lottery spends on advertising each year. "So if you think about how often you see a lottery advert and double it, that's how much we could be seeing the campaign over the next two months," he told the BBC.

Spotlight

Our Client is a multinational banking corporation that operates a  network of more than 500 offices, in 19 countries in Asia Pacific, Western Europe, and North America.

As a result of the economic downturn brought on by the Covid-19 pandemic, many financial institutions shifted their investment strategies to focus more heavily on digital advertising. This led to a significant increase in competition on platforms such as Google, Facebook, TikTok, and Line, which in turn drove up customer acquisition costs for banks. Our client's marketing team was struggling to keep up with these rising costs and maintain profit margins.

Spotlight

Our Client is a multinational banking corporation that operates a  network of more than 500 offices, in 19 countries in Asia Pacific, Western Europe, and North America.

As a result of the economic downturn brought on by the Covid-19 pandemic, many financial institutions shifted their investment strategies to focus more heavily on digital advertising. This led to a significant increase in competition on platforms such as Google, Facebook, TikTok, and Line, which in turn drove up customer acquisition costs for banks. Our client's marketing team was struggling to keep up with these rising costs and maintain profit margins.

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Kochava Acquires Machine Advertising for Enhancement

Kochava | February 15, 2023

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Zoomd’s Albert AI, Creative Optimization Technology Generates 800% Return on Ad Spend

Zoomd | January 27, 2023

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DeepIntent Reports Strong YoY Growth as Healthcare Marketers Invest in Digital Channels

DeepIntent | January 12, 2023

DeepIntent, the leading healthcare advertising technology firm designed to influence improved patient health and business results, accomplished a key milestone, attaining growth for the fifth straight year and a triple-digit growth rate across CTV campaigns. The firm added more than 100 employees in 2022, outpacing the expansion of the healthcare advertising industry as a whole, as pharmaceutical marketers increasingly embraced digital advertising, notably on CTV. In 2022, CTV spending on DeepIntent's demand-side platform grew by a factor of three, making it one of the fastest-growing channels for most pharmaceutical companies using the DeepIntent Healthcare Advertising Platform. In the last year, DeepIntent has released several innovations that blend data and technology to increase the efficacy of campaigns. For example, using the patented technology of DeepIntent OutcomesTM, DeepIntent became the first demand-side platform to provide a patient reach guarantee in May of last year. Founder and CEO of DeepIntent, Chris Paquette, said, "As we enter our seventh year as a company, DeepIntent has become more than the DSP of choice for healthcare marketers. Building upon our capabilities for campaign planning, activation, measurement, and optimization, we've made a number of strategic investments to keep that momentum going as we continue to lead pharma into the future." (Source: Cision PR Newswire) Additional achievements of DeepIntent in 2022 include the following: Employing its first Chief Operating Officer, Amit Chaturvedi, who expanded revenues by more than tenfold at WarnerMedia, to integrate and grow DeepIntent's sales, client success, campaign management, and business development teams Hosting a first-of-its-kind summit, "Innovating with Intent," on the future of CTV for healthcare marketers Integration with LG Ads Solutions' real-time ACR data store covers over 30 million LG smart TVs in the US. Winning multiple awards from PM360, which named Chris Paquette CEO of the Year and DeepIntent's Audience Marketplace one of the most innovative products of 2022. About DeepIntent DeepIntent leads the healthcare advertising business with data-driven, future-proof solutions. DeepIntent's technology, designed specifically for healthcare marketers, is proven to increase audience quality and script performance. Marketers can plan, monitor, activate, and optimize campaigns from a single platform. The company, conceived by former Memorial Sloan Kettering data scientists, enables nine of the top ten pharmaceutical companies and primary healthcare advertising agencies to enhance patient outcomes via the innovative use of advertising, data science, and real-world health data.

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