Global Digital Marketing Market 2019 Revenue, Opportunity, Forecast and Value Chain 2023

dailyseekers | February 25, 2019

Recently added market study on Global Digital Marketing 2018 by Manufacturers, Regions, Type and Application, Forecast to 2023 by MarketAndResearch.biz aims to supply information for procedures and marketable strategies. From product to the geographical base, to demography to the user application, this report will cover all factors related to Digital Marketing market. The industry summary is provided in addition to market trends, futuristic and beyond cost, revenue earnings, and also the source data. This report will cover a span of five years stretching from 2018 to 2023 and then back the proper interpretation of the market trends of the industry you are concerned with.

Spotlight

When it comes to engaging with your customers, do you have the right formula to reach them through their CHANNEL of preference, with the CONTENT they want and at their CONVENIENCE ? How engaged is your brand? Brought to you by Alterian.

Spotlight

When it comes to engaging with your customers, do you have the right formula to reach them through their CHANNEL of preference, with the CONTENT they want and at their CONVENIENCE ? How engaged is your brand? Brought to you by Alterian.

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ADVERTISER PLATFORMS

Demandbase Delivers Account-Based Advertising for Facebook, Instagram, Twitter, YouTube, Adobe, Bing and Google

Demandbase | November 19, 2021

Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to personalize the buying experience, recognizing that members of an account-based buying committee are individuals, as well as business professionals. Today's announcement is part of Demandbase's mission to transform how B2B companies go to market, with Demandbase One as the essential orchestration hub. We're constantly learning about how the B2B buyer thinks and acts, and this new account-based social targeting functionality plays a role in reaching buyers more holistically. By viewing the buyer not just as someone within a target account or in a buying committee, we recognize that buyers are individuals, too. This mindset shift — and the corresponding ability to engage with them as such across business and social platforms — gives our customers yet another advantage in today's B2B go-to-market landscape." Jon Miller, chief marketing and product officer at Demandbase. Demandbase's new Destinations will enable customers to use selectors, first-party data, third-party data, intent, technographics, activities and more to define an audience in Demandbase, then specifically target those buyers across the business and social web. The end result is a highly consistent customer experience across social networks and other platforms. Demandbase is the only solution that lets you run people and account-based plays from one system. You can target a precise audience through our segmentation and data orchestration engine, then automatically apply the most effective sales and marketing tactics to advance the account in its journey, across every touchpoint and with the most relevant messages. For example, you will be able to target in-market accounts with paid ads, and automatically add these accounts to an audience in the new people-based Destinations to ensure a consistent message to your target audiences on Facebook, Twitter, Google, or other channels — and all while adhering to privacy guidelines. "With the new integrations, we'll now be able to automatically orchestrate account-based experiences across all networks and platforms," says Oleg A. Solodyankin, CEO at Ignitium. "We're looking forward to helping revenue teams drive more pipeline with Demandbase." About Demandbase Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the biggest and fastest-growing companies can collaborate faster, share intelligence, and experience explosive growth.

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DISPLAY ADVERTISING

Ford Patents Technology for Displaying Ads Inside Car Infotainment Systems

Ford | May 17, 2021

Ford is now patenting a technology that can take these roadside advertisements and deliver them directly to your car's infotainment system. The company intends to use the cameras that are now standard on many cars to train them to recognize advertisements on billboards. The device would also go so far as to provide links to the brands advertised on billboards as well as contact information to call to get the products. Ford could argue that it solves the problem of billboard accessibility. True, most billboards display product advertisements that do not provide specifics about where to purchase these products or how much they cost. Ford's latest infotainment interface would solve this conundrum. Ford might also collaborate with advertising agencies or billboard companies to ensure that the infotainment ads appear before the billboard. So, if you're driving and see a McDonald's ahead, your system may display an advertisement for a delicious McDonald's burger.

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ADVERTISER PLATFORMS

Anti-Ad Fraud Platform ADEX Announces Real-Time Traffic Analysis is Available to All Clients

ADEX | November 29, 2021

ADEX, the leading anti-fraud solution provider aimed at protecting advertisers' websites from bots, announces that real-time traffic analysis is now available to all categories of customers additionally to a wide spectrum of advanced anti-fraud tools. Tracking traffic purity in real-time is crucial, since this is the only way to avoid serious consequences of criminal schemes. ADEX checks the traffic flows in the real time to see if they are legitimate enough before advertising campaigns get ruined by bots. The platform offers five efficient instruments capable of dealing with most existing types of fraud as well as the latest and high-technology threats. Postbacks Postbacks allow advertisers to distinguish fake users and stay aware of their traffic quality in real-time by sending immediate alerts whenever suspicious activity occurs. Dubious sources might be blocked before they harm a campaign. API API gathers and evaluates campaign data automatically. This full-fledged tool can create tokens, retrieve information, analyze it, and help advertisers optimize their campaigns regarding received details. Traffic Redirect Traffic Redirect is a highly-developed anti-bot solution that allows advertisers to send harmful traffic away from their pages and direct it to a blank one. It also analyzes traffic flows in real-time and keeps bots away from advertisers' websites. Claim Reports Claim Reports feature was designed to create custom refund reports, containing the most detailed information about the way traffic sources performed. Such reports include precise statistics and clear proof to increase advertisers' chances of receiving a refund. JS Tag JS Tag functions on the level of website HTML as an additional security layer. This feature was designed as a supplementary one. Hundreds of advertisers have already acknowledged the efficiency of ADEX instruments - timely fraud prevention saved about $1BN+ of their marketing budget. Prevention is a better strategy than trying to eliminate fraud consequences catastrophic for business. The pack of ADEX tools covers different sides of the issue, allowing you to analyze traffic in real time, detect bots, eliminate them, and compose custom refund reports. ADEX checks every suspicious user individually, relying on numerous parameters, like browser type, location, behavioral patterns, VPN usage, etc. This is enough to keep your budget secure. What is more, the technology progresses all the time and saves millions of dollars for our customers every month...," Andrey Ivanov, CEO of ADEX. About ADEX ADEX is an anti-fraud solution aimed at immediate traffic analysis and urgent protective actions. The functionality of the platform includes tools for detection, redirection, evaluation, reporting, and deep analysis of every website visitor. As a transparent and safe website, ADEX passed Google Simple Verification successfully. Now the company is on Google Vendors List, which proves reliability and flawless user experience. In addition, ADEX is a member of the IAB (Interactive Advertising Bureau) Family, the European-level association for the digital marketing and advertising community, and the IAB TCF (Transparency & Consent Framework) certification winner.

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