ADVERTISER CAMPAIGN MANAGEMENT
DoubleVerify | February 17, 2023
DoubleVerify, a software solutions provider for digital media, has recently launched its solution for scaling viewability on the Connected TV (CTV) for advertisers, measuring the delivery through its DV Authentic Ad platform and MRC-accredited metric to ensure media quality across digital environments of the CTV.
This solution will help advertisers and ad brands to set a consistent standard for media quality across all digital environments with CTV and make advertisers understand the impact of the ads, even if the TV is disconnected. The authentic ad is visible fully to a real person, brand, and digital environment.
Advertisements are created to raise awareness of the company's new product or service, even to change one's brand perception. Their viewability is a critical key performance indicator for advertisers in all digital media platforms. It is a misconception that all the CTV ads are, by default, viewable. A survey conducted by DoubleVerify in 2022 states that one of the four top-performing CTV digital environments and applications continued to play advertisements even after the television was off. This issue is known as "TV off." Another industry study suggests that this challenge will cost advertisers more than 1 billion dollars as ad waste in CTV.
CEO of DoubleVerify, Mark Zagorski, said, "As CTV impressions continue to be sold at a premium, brands need insight into which platforms and environments offer the best viewability rates." He added, "To that end, we're excited to launch this first-of-its-kind solution and continue to lead in measurement and innovation for CTV buyers. This release enables advertisers to address growing challenges in CTV, such as the "TV off" issue and offers insight into whether ads had the opportunity to make an impact across digital environments in a consistent manner. This capability also provides measurement parity across multi-screen campaigns, allowing advertisers to make better-informed campaign optimizations and increase budget efficiencies."
(Source – Business Wire)
About DoubleVerify
DoubleVerify, a software platform for digital media solutions, makes digital advertising stronger and safer through its services like impression quality and audience quality solutions for brand marketers, brand safety and fraud protection, transparency and accountability to digital media, and ad viewability. There should be a fair value exchange between sellers and buyers of digital media. The Fortune 500 advertisers trust it for data and analytics, driving campaign quality and effectiveness and increase return on digital advertising investments worldwide. It provides authentic independent third-party measurement solutions to brands and agencies in all advertising platforms, including CTV.
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AD NETWORKS
DoubleVerify | February 07, 2023
DoubleVerify (DV), one of the prominent software platforms for digital media solutions, has recently detected a large-scale ad impression fraud scheme targeted to audio traffic inventory called "BeatSting". After DV’s Fraud Lab recognized the fraud family in 2019, it has stolen about 20 million dollars from advertisers, and the BeatSting platform has about one million dollars per month share in it.
BeatString has been a part of server-side ad insertion (SSAI) fraud schemes, targeting connected TV (CTV) inventory since 2019. The fraudsters first spoof residential IP addresses and audio applications and set up a fake SSAI server, making false audio ad requests to attract advertisers. Then, if an advertiser from the legitimate audio channels bids on this accretive inventory and makes a profit, the money goes to them instead of the audio tracks.
Although the DV Fraud Lab had already reported fraudulent attacks in 2021, the activity continued into the following year, generating fake audio traffic on audio platforms on a much larger scale. With dedicated data scientists, analysts, and mathematicians, DV's Fraud Lab detects and analyses digital ad frauds and their latest fraud schemes. It isolates the fraud applications, websites, and devices and secures DV clients in real time through continuous analysis, research, and scenario management.
Chief Executive Officer at DoubleVerify, Mark Zagorski, said, "Fraud always follows the money, and increasingly, that money is flowing to digital audio, a rapidly emerging channel where digital advertising standards are still evolving." He added, "CTV continues to experience this phenomenon, and, increasingly, audio is quietly becoming a new channel of interest and attack."
(Source – Business Wire)
About DoubleVerify
DoubleVerify (DV), an advertising service, provides digital media analytics and measurement solutions to make digital advertising systems, brands and agencies, marketplaces, and publishers more secure and preserve fair value exchange between digital media sellers and buyers. Many Fortune 500 advertisers rely on DV for unbiased data analysis, high-quality campaigns, and global advertising return on investment (ROI). It specializes in ad prominence, viewability, impression quality solutions for brand marketers, impression delivery, brand safety and fraud protection, and accountability and transparency for digital media.
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DISPLAY ADVERTISING
Loop Media | March 09, 2023
Loop Media, a multichannel streaming platform offering businesses curated music video, sports, news, and entertainment channels, announced that it will participate in South by Southwest (SXSW) in Austin this week. The company's executive team members will take part in panel discussions on the future of DOOH advertising during the conference from March 10-12.
Jon Niermann, CEO of Loop Media, said, "SXSW has a highly engaged audience of media, business owners and decision makers looking to shape the future of business and culture." He added, "TV and entertainment are changing. The way that people view and consume media is everchanging. We look forward to discussing how businesses can adapt when it comes to entertaining their customers and how advertisers can meet their customers at the point of sale to drive ROI and build brand loyalty."
(Source – Businesswire)
Loop Media's CEO, Jon Niermann, CRO, Bob Gruters, and CCO, Greg Drebin, are scheduled to participate in the upcoming SXSW panels. These executives will contribute their expertise and insights to the discussions surrounding the future of digital out-of-home (DOOH) advertising. Loop Media's participation in this event showcases its commitment to lead innovation and thought leadership in the digital out-of-home advertising market as it strives to establish itself as a forefront player in this rapidly expanding industry.
About Loop Media, Inc.
Loop Media, Inc. is a digital media company providing businesses with a platform to stream short-form video content. The company's content library includes music videos, film trailers, and other entertainment content, which it licenses from significant media companies and independent creators. Loop Media's platform is designed for use in commercial settings, such as bars, restaurants, and retail stores, and is also available for personal use through the Loop app. The company is based in Glendale, California, and was founded in 2016. Loop Media aims to become a leader in the digital out-of-home (DOOH) advertising market, which is aimed to multiply in the coming years.
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