Adsonica | September 30, 2021
Adsonica, the leading audio display advertising solution, announced the availability of self-service audio display ads for small- to medium-sized radio stations using the Envisionwise station marketing platform. Adsonica ads are created using the Adsonica Studio web application that combines audio and image in a single image file, without video, coding, or multiple file management.
"I'm very excited to be working with Envisionwise to bring the storytelling power of audio display ads to radio stations across the country. These new ad units increase engagement by 50% or more giving Envisionwise's stations a premium ad product to sell with only minimal production overhead. Advertisers can utilize existing display ad creative and audio content so stations can begin selling immediately."
said William Agush, Founder & CEO of Adsonica.
Subscribers to Envisionwise's LinkedUpRadio website platform will have the option to access a basic version of Adsonica, enabling them to create single-image audio ads and serve them using Envisionwise's ad management software. The service, priced at $50 per month, provides up to 15,000 digital ad impressions, with additional impressions available as required.
"The alliance between Adsonica's groundbreaking audio display ad unit and our Envisionwise integrated ad software will advance the digital presence in radio and bring new opportunities to stations across the nation. Providing this unique and effective solution with combined audio and visual concepts will amplify brand awareness and engagement for our clients."
said Jackie Parks, President & CEO, Envisionwise.
When Dave 'Chachi' Denes, CEO of Benztown, introduced us to William Agush, Founder & CEO of Adsonica, we knew this was an opportunity that would work seamlessly with our existing products. We look forward to embracing the power of audio with Adsonica.
Adsonica developed and patented technology that combines image and non-image data into a single file for advertising and web development. Founded in 2012, the company originally deployed the technology in its Shuttersong® consumer photo application. The company's investors and advisors include veterans of ad-tech, e-commerce, enterprise software and new media.
Envisionwise is a web design and development company established in 2001. Envisionwise specializes in custom websites and distinctive digital product solutions for the radio industry. The company creates user-friendly websites that are easy to navigate, empowering clients to edit their own content, using a very simple, yet sophisticated, admin panel interface. Envisionwise takes pride in high quality products, flexible pricing, offering excellent support for all digital products and services providing the best user experience.
OneScreen.ai, Evertreen | April 22, 2022
April 22nd, 2022, is the 52nd anniversary of the primary Earth day. On this occasion, Onescreen.ai and Evertreen announced their collaboration to plant 10,000 timber trees every year. This initiative will be executed in Madagascar to represent the commitment of their clients and staff toward the environmental cause.
Onescreen.ai is a Boston-based supplier that buys and sells OOH (out of home) from billboards, blimps, and buses to wrapped cars and connected TVs in bars and restaurants. In comparison, Evertreen allows consumers worldwide to grow real trees online and watch them via satellite tv for pc. This cooperation has pledged to build a forest in Madagascar of more than 10,000 trees per year. The campaign's goal is to help reduce the carbon footprint of traditional advertising as much as possible, given that OneScreen.ai helps businesses by making it easier to buy and sell out-of-home advertisements.
"From people and companies to industries and nations, it's our duty to cut back greenhouse fuel emissions and assist our planet," stated Sam Mallikarjunan, co-founder and CEO of OneScreen.ai.
"From people and companies to industries and nations, it's our duty to cut back greenhouse fuel emissions and assist our planet," stated Sam Mallikarjunan, co-founder and CEO of OneScreen.ai. "Whether or not for Earth Day or any day, we'rewe're taking numerous steps to take care of our folks, our firm, and our planet and are significantly excited to be working with Evertreen to plant timber on behalf of our staff and prospects to assist offset their carbon footprint."
In the initial phases, Onscreen.ai decided to plant a tree for every 48 of its employees and to go further, it plans to plant a tree for every newly rented ad space. In addition, the company intends to develop future integrations that will allow OOH advertisements powered by its platform to be carbon neutral.
Excessive levels of greenhouse gases raise the average global surface temperature, resulting in consequences such as rising sea levels, severe storms, and food scarcity.
According to Evertreen, if a digital billboard
1) measures 667 square feet,
2) is exhibited for about 54 hours, and
3) generates 263,822 impressions by automobile, it emits 12,170,804 grams of CO2. Around 81 trees offset this carbon impact.
Evertreen timber is planted directly by native farmers to aid in the fight against global warming and desertification, establish new habitats, and reduce the industrial influence and air pollution. Satellite tv for pc monitoring provides continuous reports on progress standing, photosynthetic activity, the presence of dry and infertile soil, and more. The company's mission is to protect and restore forests on a massive scale, creating jobs for those living in extreme poverty.
ADVERTISER CAMPAIGN MANAGEMENT
Lightspeed | February 07, 2022
Lightspeed Commerce Inc., the one-stop commerce platform for merchants around the world to simplify, scale, and create exceptional customer experiences, today announced that Lightspeed eCommerce merchants using the recently acquired Ecwid integration can sell to consumers directly through TikTok.
Lightspeed acquired Ecwid in 2021 as part of a vision for a powerful single platform for headless, omnichannel commerce. Social commerce is a key element of that, and TikTok is the hottest platform for social selling. We're looking forward to seeing our merchants take advantage of this integration to scale their business and customer base."
Ruslan FazlyevLightspeed eCommerce GM
With users starting viral product trends with the #TikTokMadeMeBuyIt and #AsSeenOnTiktok hashtags, TikTok is creating a new paradigm shift in shopping behavior. According to an Adweek-Morning Consult survey, 49% of TikTok users said they've purchased something after seeing it advertised, promoted or reviewed on the platform. This partnership empowers merchants to seamlessly tap into TikTok's power of community commerce and reach their ever-growing consumer base.
"The shopping experience on TikTok is all about discovery – we've seen businesses of all sizes use our platform as a creative outlet to engage new audiences, and ultimately drive sales," said Melissa Yang, head of ecosystem partnerships at TikTok. "We're thrilled to be working with this innovative group of partners and making it easier than ever for their merchants to be discovered by our community."
This announcement comes months after an initial integration with Ecwid that powered advertising management on TikTok directly through the Lightspeed platform. Direct selling on TikTok For Business is now available to limited Ecwid by Lightspeed customers in the U.S. and the UK.
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions and connection to supplier networks