Google accused of ripping off digital ad technology in u.s. lawsuit

Alphabet Inc's Google LLC was hit on Monday with a U.S. lawsuit alleging it copied a smaller firm's patented digital advertising technology. Impact Engine Inc filed the complaint in federal court in San Diego, California, alleging various Google online advertising platforms, including Google Ads and Google AdSense, infringed on six patents. The allegedly violated patents, granted to San Diego-based Impact Engine between 2011 and 2018, relate to so-called "programmatic creative" technology for rapidly producing and customising online advertisements. According to the complaint, between 2005 and 2007 Google employees expressed interest in partnering with Impact Engine's co-founders, who disclosed prototypes, documents, and source code.

Spotlight

Spotlight

Related News