Sokal, | August 30, 2021
Sokal, a distinguished leader in automobile advertising, recently signed as agency of record for Iowa based Sky Ford and Sky Chrysler, Jeep, Dodge, RAM.
The recently acquired Junge Ford and Junge Chrysler Jeep Dodge RAM was named Sky Ford and Sky Chrysler Dodge Jeep RAM after being purchased by Alex Tovstanovsky. Both automotive stores are now under the umbrella of Sky Auto Mall which will feature a wide variety of outstanding new and pre-owned vehicles.
“We’re rolling up our sleeves and ready to provide our top-notch creative services to these fine automotive dealerships,” commented Mark Sokal, Founder/Chairman of Sokal. “Our aim at Sokal is to generate the highest visibility for our clients through creative advertising strategies, including search engine optimizations, creating custom websites, integrating the highest quality graphic design, and so much more. We’re excitedly anticipating a profitable outcome for the Sky stores.”
Starting immediately Sokal will provide digital, traditional, and group website services to both Sky Ford and Sky CJDR. Additionally, Sokal launched a new Sky Auto Mall website that will share inventory from both Sky Ford and Sky CJDR.
Sky Auto Mall is located at 1001 Ford Lane in Center Point, Iowa.
Headquartered in Raleigh N.C., Sokal is one of largest automotive advertising agencies in the country.
The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.
InMarket | October 08, 2021
InMarket, the leader in 360-degree consumer intelligence and real-time activation, is launching the next generation of attribution with it's enhanced Lift Conversion Index (LCI), offering a 360-degree view of a campaigns true impact on in-store and online sales.
New features give users advanced, in-depth views into exposure, attribution, and conversion to facilitate ongoing campaign optimization and maximize results. By combining robust consumer visit and sales data, InMarket's LCI allows users to harness the power of omnichannel attribution by connecting online and offline worlds. This streamlines campaign optimization and drives higher Return-On-Ad-Spend (ROAS).
New features of InMarket's Lift Conversion Index include:
Sales Attribution: A new Sales Attribution tool enables users to identify the impact of omnichannel media investment on in-store visits and sales. Through InMarket's accurate and consistent data sets, including Total Sales, Incremental Sales, Sales Lift, Transaction Rate, Shop Rate, Basket Size and more users can link their media's impact on sales to uncover true ROAS.
Optimization Engine: A robust Optimization Engine identifies the top variables driving success, elevating top performing campaign tactics for faster and smarter actionability. The Optimization Engine allows users to leverage key campaign performance metrics and generate in-the-moment recommendations to drive better results.
Transformed User Experience: The enhanced LCI® dashboard visualizes key performance metrics, creating faster, simplified access to the data users care about most.
"InMarket's Lift Conversion Index attribution tool allows marketers to understand the success of their campaign through every step of the purchase process. From impression to visit to sale, LCI illustrates a holistic view of results, while providing visibility into the leading variables driving performance. Brands can now learn the effects of channel vs publisher vs creative and beyond to see what was really driving growth, and what was not, We are dedicated to supporting our clients with the next generation of actionable, predictive intelligence to grow their business through the optimization of accountable marketing."
said Todd Morris, President of InMarket.
Lift Conversion Index is powered by InMarket's industry-leading, robust consumer visit and sales data, and provides an accurate view of how media campaigns impact every stage of the customer journey, from impression to purchase. InMarket's omnichannel attribution solution pairs new features with updated incremental lift calculations including sales lift, precise, 1:1 matching improvements, improved projected visit methodology, and transparent statistical testing to increase actionable recommendations.
"Foot traffic is the holy grail for us. If you can drive incremental foot traffic you can drive incremental sales," said Tim Ferris, Head of Precision Marketing at Dunkin' Brands. "With InMarket's LCI, we are able to close the loop on our advertising efforts by calculating the impact of those efforts through incremental visits and the revenue it drives for our franchise owners. As a result, incrementality has become a staple of our measurement and analytics approach to drive both brand love with consumers and our advertising effectiveness."
Dunkin' Brands' success leveraging incrementality to drive growth was a key factor in Tim Ferris' recognition as a 2021 InMarket Lift Leader for Innovation. The InMarket Lift Leader Awards program recognizes and celebrates the individuals and organizations that leverage real-time engagement, attribution and insights to drive growth for their brands.
Since 2010, InMarket has been the leader in 360-degree consumer intelligence, real-time marketing for thousands of major brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate real-time, and measure success in driving sales. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6.5x.*
InMarket, which has raised no venture capital funding, holds more than 27 patents across location, attribution and digital marketing, and its GeoLink self-service marketing platform was awarded Best Location Platform at the 2020 Digiday Technology Awards. Its nationwide team is united across more than 20 states.
CLOUD MEDIA CENTER | August 28, 2021
Cloud Media Center a uniquely positioned startup in the video-distribution space — has dramatically broadened and diversified its content offering to advertisers and publishers through a freshly minted partnership with Hollywood-based content producer, Trigger Media Group.
“We are thrilled to join forces with a talented, well-connected, multi-genre production house like Trigger,” said CMC Chairman Bob Portrie. “This dynamic new partnership takes us to the next level as we offer the freshest, hottest, all-original video content in the marketplace. We see enormous value in the expertise, creativity and work ethic Trigger brings to the table.”
According to Portrie, CMC’s campaign to recruit other elite content producers is active and ongoing.
CMC, headquartered in Ponte Vedra, FL, sells advertising inventory tied to both long-form and short-form sports video content through a cloud-based, analytically driven distribution platform that seamlessly connects content producers with advertisers and publishers. CMC offers a full suite of inventory to advertisers including display, pre-roll insertions, sponsorships and customized, brand-integrated content.
Trigger Media Group is a full-house production and media studio with a library of award-winning film and television IP, as well as reality television, sports and e-sports divisions. Trigger’s partners and staff include Emmy-winning industry veterans with more than 30 years of experience in entertainment, sports, marketing and production.
Cloud Media Center has built a unique business model that offers a unique service to both advertisers and publishers: custom star-studded content. Through CMC's partnerships with an elite group of content producers and group access to the "name, image and likeness" of superstar athletes, the company has the capacity to build custom content, featuring the most popular players in collegiate and professional sports.
In addition to hard-hitting, sports-centric content, Trigger will also produce entertainment-focused content for distribution across CMC’s multi-siloed publisher network. Trigger’s content will cover Hollywood and celebrity news and gossip. CMC has further strengthened its position in the hotly competitive digital advertising space by securing an ownership stake in original content Trigger produces.
“As a content creator, storyteller and entertainment producer, we feel there is nothing more valuable than having a highly evolved, sophisticated marketing technology backed by the best in the field,” said Justin Hannah, president of Trigger Media Group. “This ensures success with our digital, television and film content, all the while creating additional revenue streams in the paradigm shift to the present and future digital world. It’s a win-win.”
The first co-ownership production between the two companies is compelling, star-studded content called “Taylor’D,” featuring the hugely popular NFL Network Anchor Taylor Bisciotti, who interviews the biggest stars in the National Football League, like Steeler JuJu Smith-Schuster and Giant Saquon Barkley. Interview topics include: game schedule breakdowns; players to watch; division and Super Bowl picks/predictions; personal training regimens and more.
“Through our partnerships with a talented group of content partners, we have access to on-air talent, like Taylor Bisciotti, as well as A-list professional players, like Patrick Mahomes,” said Portrie. “We have the funding, the experience and vision, a best-in-class technology platform and a unique, rev-share business model that will allow us to compete with anybody in the space.”
CMC’s end-to-end platform enables collaboration, at an unprecedented level, among the big three traditionally siloed groups within the digital publishing marketplace — content producers, advertisers and publishers. It is that collaboration coupled with best-in-class customized dashboards and real-time analytics that allow these three constituencies to optimize their campaigns — and do so with speed and granular accuracy.
Cloud Media Center (CMC), based in Ponte Vedra, FL, sells digital advertising inventory through a cloud-based, analytically driven distribution platform that seamlessly connects advertisers with content providers and publishers