ADVERTISER CAMPAIGN MANAGEMENT
Simple Mills | August 05, 2021
Today, Simple Mills, the better-for-you snack company, debuts their first ever national advertising campaign, Live Full. Simple Mills’ nutritious snacks promise to never slow you down – giving you the energy you need to hit your stride and Live Full.
The Live Full mindset is brought to life in the brand’s new – and first-ever – advertising campaign that launches today across video, social, digital and audio. The campaign, from agency FIG, embodies a relatable, human approach. It highlights moments in our everyday lives when we’re in a “flow state,” getting things done and in a groove.
Thanks to Simple Mills’ nutritious snacks that span the #1 baking mix, #1 cracker, #3 cookie brand and top ten snack bar in the natural channel,1 you never have to feel weighed down. Simple Mills products are made with only purposeful ingredients – and nothing artificial ever – to give you the energy and lightness you need to lead a full life.
“At Simple Mills we believe that food impacts how you feel, which is why we create delicious, nutritious products from purposeful ingredients that work hard for your body and allow you to feel your very best, so you can live a full life,” said Michelle Lorge, Chief Marketing Officer at Simple Mills. “We are thrilled to see our mission come to life in our very first advertising campaign and raise consumers’ expectations of how their snacks can make them feel.”
"The 'Live Full' campaign is not just another marketing story,” said Frederick Stallings, Partner, Data & Media Systems at FIG. “Much like Simple Mills' mission to deliver nourishment for the long term, our campaign is setting the groundwork for performance through high-impact addressable channels, full-funnel data integration techniques and an attention-based measurement approach optimized for growth. As Simple Mills grows so will its ability to create a passionate and cohesive Brand Story for the future."
About Simple Mills
Founded in 2012, Simple Mills is a leading provider of better-for-you crackers, cookies, snack bars and baking mixes made with clean, nutrient-dense ingredients and nothing artificial, ever. In just nine years, the company has disrupted center-aisle grocery categories to become the #1 baking mix, #1 cracker and #3 cookie brand in the natural channel1 with distribution in over 25,000 stores nationwide. Simple Mills’ mission is to advance the holistic health of the planet and its people by positively impacting the way food is made. For more information, visit www.simplemills.com.
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ADVERTISER PLATFORMS
Vibenomics | December 15, 2020
Vibenomics, an location-based Audio Out-of-Home™ (AOOH) advertising and experience organization, today declares its partnership with IRI®, a worldwide pioneer in imaginative arrangements and administrations for shopper, retail and media organizations. Together, Vibenomics and IRI unite to measure the direct sales effect of presentation to Audio OOH advertising while at the same time offering advertisers exclusive access to SKU-level granularity for both pre-crusade practicality and post-campaign analysis.
Being the option to understand return on investment (ROI) from Audio OOH is critical for advertisers and marketers. Without these experiences, marketers and CPG brands are less inclined to settle on educated choices. With this partnership, IRI will scale Vibenomics' estimation capacities and transfer experiences back to media purchasers in a manner that is important and opportune, indicating exact ROI from the Audio OOH arrangement so advertisers and marketers feel confident about how their media dollars are being spent.
“At Vibenomics, we work very closely with retail media as we serve as a true partner. Part of that partnership means being able to prove ROI from their investments so they can guarantee they’re allocating their ad spend where it makes the most impact,” said Paul Brenner, CSO at Vibenomics. “Through our exclusive access to point-of-sale data, down to the SKU-level, from our grocery and convenience store customers, along with our partnership with IRI to analyze that data, Vibenomics has the ability to collaborate with advertisers to plan tests appropriately and analyze incremental sales lift and return-on-ad-spend (ROAS).”
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ADVERTISER CAMPAIGN MANAGEMENT
Adform | September 03, 2021
Adform FLOW, the only global, independent, and fully integrated advertising platform built for modern marketing, has won the prestigious Red Dot Design Award for outstanding Communication Design in the Interface and User Experience category.
True to the competition’s guiding principle, ‘in search of good design and creativity’, the international judging panel of 24 members assessed Adform FLOW for excellence in idea, form, and impact. Factors evaluated included originality and creativity, design quality and innovation, as well as comprehensibility and emotional significance.
This latest accolade is testament to Adform’s client-focused approach to technology, and central mission to reduce complexity in the ad tech ecosystem. By designing an intuitive platform that guides users along campaign workflows with AI-driven recommendations, Adform provides clients with a holistic overview of the campaign life cycle, helping them to easily drive optimisation in the most effective way.
Jochen Schlosser, chief technology officer at Adform comments: “At Adform, our ongoing mission is to achieve a state of ‘Augmented Intelligence’, where the UX becomes so fluent, that human guidance and machine automation feels like a left and right hand, smoothly interoperating and simplifying all workflows within our ecosystem. While the journey is far from over, this is a moment to applaud the various teams and departments at Adform for successfully executing the vision for Adform FLOW from conception to materialisation”.
Prof. Dr. Peter Zec, founder and CEO of Red Dot: “In today’s world, digital solutions are essential to the success of brands and companies – especially under the current circumstances. For the Red Dot Award: Brands and Communication Design 2021, our jury has selected only the very best projects in this area to receive a distinction. As an award-winner, Adform has proven themselves to be a company that thinks outside the box. They know how to react with agility in times of crisis and utilise upheaval as an impetus for new design approaches. They have thereby mastered important challenges while also making a valuable contribution to the evolution of society”.
Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture.
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