Google Ads Improves Asset Reporting for App Campaigns With 4 New Updates

Google Ads is enhancing asset reporting in app campaigns with four new updates to provide advertisers with detailed and actionable insights. Here are more details on each of the four new updates. Google Ads rates creative assets with “low”, “good”, and “best” asset ratings. Advertisers can better understand how Google defines these ratings with new tooltips. Tooltips are displayed when hovering over a performance rating, as shown below. A tooltip recommends an action for the advertiser to take with that specific asset. Advertisers can use this information to learn what concepts and themes are resonating with users. From there, advertisers can double down on the effective assets and move away from the ones that aren’t working.

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