Google Ads is Emailing Accounts That Haven’t Switched to Automated Bidding

searchenginejournal | August 09, 2019

Google Ads appears to be emailing owners of accounts that haven’t made the switch to automated bidding. What’s most troubling about these emails is that Google is going over agencies’ heads and causing their clients unneeded worry. After reading that email, you may be lead to believe the agency was refusing to make a necessary update to the account.However, as Gil Gildner mentioned in a reply to his thread, the agency simply did not want to switch to automated bidding.Automated bidding is not a mandatory update, and suggesting performance may be impacted without it could cause the client to lose faith in the agency they hired.It’s an aggressive tactic on Google’s part that I would argue is not in the best interest of the client.

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IAB Partners With Deakin University To Launch Digital Advertising Microcredential Courses

IAB Australia | October 11, 2022

IAB Australia has partnered with Deakin University to deliver a series of co-designed microcredentials for people with a digital advertising career looking to upskill or those looking to change roles. The first course, Programmatic Advertising and Trading, will be open for enrolments from 10th October and the course will commence 31st October. The second course, Ad Operations will launch in February and expressions of interest are now open. The accredited postgraduate stackable short courses have been designed specifically to address the greatest market needs as identified in the recent IAB Talent Industry Review and will offer 75 hours of self-paced learning that can be completed in as little as six weeks or as long as six months. Each microcredential course will provide a mix of deep theoretical understanding from Deakin University with solid hands-on vocational skills and best practice from the IAB. Gai Le Roy, CEO of IAB Australia said: “It is no secret that the digital advertising industry has a current talent shortage as well as an ongoing need to train people for a market that is experiencing rapid growth and constantly evolving." Gai Le Roy, CEO of IAB Australia said: “It is no secret that the digital advertising industry has a current talent shortage as well as an ongoing need to train people for a market that is experiencing rapid growth and constantly evolving. Having university level courses that provide a strong understanding of the principles of digital advertising and marketing together with the latest industry skills will ensure that our talent pool grows and deepens its capabilities. We see these qualifications as becoming embedded in the hiring and promotion processes of media and ad tech organisations.” Following a wide market review, IAB selected Deakin University as its partner in this new initiative due its extensive experience and strength in online learning. The courses have been developed with input from the IAB, a wide range of industry experts along with academic oversight and world class learning design from Deakin University. Wendy Palmer, Director, Global Studio, Stackable Learning Project, of Deakin University said “The partnership with IAB leverages Deakin’s expertise as an innovative provider of stackable short course offering microcredentials that address the increasing needs of individuals and sectors to upskill and reskill. Disruption across many sectors such as digital advertising has brought about the need for quality learning that is flexible and affordable and delivers the skills for current roles as well as gain credit towards longer-term career and study goals.” The Programmatic Advertising micro-credential is for digital marketing, advertising, and trading professionals involved in or looking to transition to programmatic advertising and trading. Learners will explore how to evaluate the depth and breadth of the programmatic ecosystem; use data and analytics for digital media strategy and campaign; activate the solution(s) using the appropriate DSP; apply effective measurements to evaluate solutions; respond to a client brief and provide recommendations to a client. The Ad Operations microcredential course is targeted at publishers, media owners and businesses that sell digital media managed by ad operations teams through campaign managers, ad operations execs and programmatic specialists. About the Interactive Advertising Bureau As an independent industry association with more than 170 members in Australia spanning media owners, publishers, technology companies, agencies, and advertisers, IAB works to align industry stakeholders to develop solutions for the issues faced by the market and develop standards that are integral to the operation of digital advertising. IAB Australia also works closely with other industry associations including MFA and AANA to help shape the rules of play around measurement, Australian Digital Ad Practices, mentorship, global tech and policy work, Tech Lab standards, standardising terminology and supporting the broad media and marketing community. About Deakin University Deakin University is an educational leader – a status confirmed by national rankings for good teaching, skills development, graduate qualities, and student satisfaction. The University is ranked in the top 1% of universities worldwide (Shanghai Rankings) and is among the top 50 young universities in the world (QS). Deakin degrees are world class and are on an impressive upward trajectory in global rankings. The University is ranked in the Top 1% worldwide for business and management studies (QS Rankings by Subject 2022) and computer science (Times Higher Education Subject Rankings 2022). Deakin continues to innovate by reshaping its approach to courses, learning, and teaching and enhancing the experience of its students. Deakin’s interactive learning platform brings the classroom to you using innovative technology, backed by Australia’s top-rated tech support (Voice Project IT Service Quality Support Benchmark Survey).

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SOCIAL MEDIA ADVERTISING

SGG Media Launches Crowd Funding Round on StartEngine.com

SGG Media, StartEngine.com | September 02, 2022

SGG Media - A Division of Sports Gambling Guides, Inc., the up-and-coming sports advertising agency, is continuing its plans to turn the advertising world on its head by opening up a $5 million round of private funding on leading US investment platform, StartEngine.com via the SGG Media portal: https://www.startengine.com/sports-gambling-guides Like so many things the company has done during its short but meteoric rise to prominence over the past few years, turning to one of America’s largest crowd funding sites to generate further investment in SGG Media is something of an industry first. It will give private investors the unique opportunity to buy into a sports gambling-related business from just $250 while helping SGG Media continue to grow. With StartEngine.com having already helped other start-up businesses raise $50 million in private funding, SGG Media is confident of launching their $5 million offering on the platform – with this amount further complimenting the $3.25 million the group has already funded in the past 15 months. The fact that SGG Media has ripped up the traditional funding playbook and made investment in the company possible for private individuals online should perhaps not come as a huge surprise to anyone in the sports marketing industry – after all, this is a young company that has always done things differently. Having recognized the cost-prohibitive and largely unquantifiable nature of conventional TV, print and radio advertising, SGG Media set out on a mission to disrupt the sports affiliate marketing space by instead harnessing the power of social media to reach a whole new audience of modern sports fans. From this simple but pioneering starting position, SGG Media has gone on to amass a vast network of over 1,300 “micro-sports influencers” – knowledgeable and engaged content creators who can deliver laser-focused messaging and promotions to a combined audience of 25 million avid sports fans. The group has since partnered with some of the largest companies in the sports betting and daily fantasy sports industries, with these organizations all recognizing the importance of connecting with a new breed of fan that’s consuming sports info via Twitter, Instagram, and other forms of social media. Troy Paul, Co-Founder and President of SGG Media, said: “We’re very excited to be taking investment in SGG Media online on the hugely successful crowdfunding platform, StartEngine.com. It’s perhaps the first opportunity for private investors to show support for a sports gambling-related company. Troy Paul, Co-Founder and President of SGG Media, said: “We’re very excited to be taking investment in SGG Media online on the hugely successful crowdfunding platform, StartEngine.com. It’s perhaps the first opportunity for private investors to show support for a sports gambling-related company. “To put it plainly, if you believe in the future of online sports gambling and the future of social media advertising, this is a great opportunity to get involved with our company from as little as $250. We strongly believe the crowdfunding round will prove to be another major success for SGG Media and will enable the group to continue its trailblazing work at the cross section of sports and social media.”

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DISPLAY ADVERTISING

LG Ads Solutions Adds Key Executives As Connected TV Media Investments Surge

LG Ads Solutions | September 09, 2022

LG Ads Solutions, the connected TV and cross-screen advertising service, today announced three new executive appointments. Joining the team are Tony Marlow as Global Chief Marketing Officer, Barbie Brewer as Global Head of Human Resources, and Edward Wale, as Vice President, Europe. The new appointments will help fuel continued business momentum amidst strong growth in the connected TV (CTV) advertising industry globally. Advertisers have increased CTV media investments as viewership on streaming platforms becomes the majority of television viewing in the U.S., and as streaming services proliferate around the world. Media investment company GroupM reported that global CTV ad spend is expected to increase 36% from $21.1 billion in 2022 to $32.8 billion in 2025. Providers of exclusive CTV ad inventory and first-party TV audience data, such as LG Ads Solutions, help brands optimize spend across all platforms and services, and are increasingly important to CTV media planning and buying. “Since launching LG Ads Solutions last year, our team has doubled in size, reflecting the rapid growth in CTV advertising globally. These key hires help accelerate our existing momentum even further. With one of the world’s largest footprints in TV audience data and premium CTV media, our opportunity is massive. Scaling our services, partnerships, and team to better service customers everywhere is a top priority,” said Chief Executive Officer, Raghu Kodige. “Since launching LG Ads Solutions last year, our team has doubled in size, reflecting the rapid growth in CTV advertising globally. These key hires help accelerate our existing momentum even further. With one of the world’s largest footprints in TV audience data and premium CTV media, our opportunity is massive. Scaling our services, partnerships, and team to better service customers everywhere is a top priority,” said Chief Executive Officer, Raghu Kodige. Tony Marlow joins from Integral Ad Science (IAS), where he served as CMO, helping to transform the brand into a recognized and trusted partner globally. At IAS he was part of the executive team which took the company public through IPO in 2021. Prior to IAS he was CMO at big data company Data Axle, and Global Head of B2B Marketing at Yahoo. In his new role, he will lead all aspects of marketing, product marketing and communications worldwide. Barbie Brewer has over 20 years of experience in People and Culture leadership, with particular emphasis in growing large-scale engineering, product, DevOps, and data analytics workforces. Most recently she served as Chief People Officer for mParticle, the customer data platform (CDP) company. She has held senior HR and/or culture roles at global enterprise and consumer technology companies, including Gitlab, Netflix, and Cisco Systems. Barbie will play a critical role in the company’s hiring and culture as it expands across all major markets around the world. Ed Wale joins from Magnite, where he served as Managing Director, CTV, EMEA. He also previously served as Managing Director, EMEA, for SpotX. In this new role, based in London, he will lead expansion in EMEA for the LG Ads Solutions service, scaling the company’s media and measurement operations to meet increasing demand as streaming continues to gain more traction throughout the major European markets. About LG Ads Solutions LG Ads Solutions is a leader in convergent TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented TV landscape, and maximize return on ad spend. The company brings together LG’s years of experience in delivering premium, home entertainment products to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens and understand resulting business outcomes. We are growing fast globally, and we are hiring! Contact us at info@lgads.tv.

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