Social Media Advertising
prnewswire | August 22, 2023
Food52, a leading innovator in the food, cooking, and home space, and Chicory, the leading contextual commerce advertising platform, today announced their strategic partnership aimed at enhancing the site's revenue generation capabilities and elevating the shopping experience for Food52's recipe enthusiasts. Chicory's contextual advertising and shoppable technology solutions seamlessly integrate with digital recipe content, empowering Food52's audience to discover, purchase, and enjoy culinary products with unparalleled convenience and efficiency.
"Food52 has a goal of building community and making it easier for people to discover great content and shop for the items they need in their kitchen and home," said Matt Greenberg, SVP, head of B2B at Food52. "Partnering with Chicory helps us deliver on that promise and helps our community of 30M shop the best ingredients across our vast library of recipes. For our brand partners, it gives us another opportunity to meaningfully connect with our community as they shop and buy across our platform."
As part of this partnership, over 50,000 Food52 recipes are now powered by Chicory's signature shoppable ingredients button. The shoppable technology allows site visitors to purchase the ingredients for their favorite recipes in just a few clicks. Chicory's integrations with more than 60 leading retailers enable visitors to complete their checkout at their preferred retailer in their area.
In addition to deploying Chicory's shoppable ingredients button, Food52 will monetize its recipe cards using Chicory Premium, a solution consisting of contextual in-recipe advertisements. Chicory's proprietary natural language processing algorithm ensures that the featured ads are hyper-relevant to the recipe content on the page, improving the overall user experience for site visitors and driving incremental sales for brands and retailers.
The partnership also allows Food52 to leverage Chicory's advertising sponsorship tactics, including Branded Cart and Featured Retailer, directly with its advertisers. This further enhances Food52's revenue generation capabilities and provides additional opportunities for brands and retailers to win the digital shelf via the Food52 site.
"We are excited to partner with Food52, a prominent and innovative player in the culinary industry," said Joey Petracca, co-founder and COO of Chicory. "Chicory's contextual commerce solutions will empower Food52 to monetize its content effectively while enabling CPGs to connect with high-intent shoppers, increase brand affinity, and drive products to cart. Together, we aim to elevate the online shopping experience for at-home chefs."
The partnership between Food52 and Chicory is helping propel the grocery e-commerce industry forward, providing a seamless and personalized shopping experience for the everyday cook and enhanced visibility and engagement opportunities for CPG brands. For more information about Food52 and Chicory, please visit food52.com and chicory.co, respectively.
With a monthly reach of more than 30 million, Food52 is a leading innovator in the food, cooking, and home space. Food52 believes that the kitchen is the heart of the home, and food is the center of a well-lived life. It has been named one of the most innovative companies in the world, one of the fastest-growing companies in America and New York City, and one of the hottest food voices on the internet. Food52 has garnered widespread media attention for its unique content-commerce-community model and best-in-class kitchen and home products, from The New York Times, the TODAY Show, The Wall Street Journal, Bon Appétit, and NPR, just to name a few. The team has been recognized for their leadership and industry-changing innovation by Fast Company, Digiday, and Folio:, among others.
Chicory believes in the power of recipes to inspire consumers and drive commerce. As the leading contextual commerce advertising platform, Chicory transforms recipe content into commerce media. Its platform powers a network of recipe publishers and retailers that CPG brands use to reach 110 million high-intent grocery shoppers each month. Chicory's contextual advertising and shoppable recipe solutions can be found on 5,200+ websites and food blogs, including the Food Network, Delish and LandOLakes.com. Sites enabled with our technology take grocery shoppers from inspiration to checkout in just a few clicks, driving products to cart for 60+ leading retailers.
prnewswire | August 09, 2023
Skai, an omnichannel platform for performance marketing, published its Q2 2023 Digital Marketing Quarterly Trends Report, an in-depth analysis of the digital marketing trends that defined the second quarter of this year, along with an interactive infographic detailing key analysis. While the pattern of more ads at lower prices mostly continued to affect year-over-year (YoY) trends, comparing Q2 2023 to the previous quarter suggests an improving economy on numerous fronts.
Retail media growth accelerates while other channels hold
Year-over-year (YoY) spending grew 35% for retail media, up from 30% last quarter, while paid search and paid social only varied slightly from last quarter's trend. Paid search spending increased 3% YoY while paid social spending declined by 4%, both down one percentage point from Q1 YoY levels.
Virtuous cycle drives retail media, paid search
Retail media and paid search cost-per-click (CPC) both grew 11% quarter-over-quarter (QoQ) while conversion rate (CVR) was up 8% in retail media and 10% in search. Higher conversion rates translate to fewer clicks leading to a purchase, which then offset the higher click costs without negatively affecting return on ad spend (ROAS). Higher CPC then also allows for higher-quality placements on search results or product description pages.
Bright spots in paid social
While overall social spending was down, several segments saw YoY growth over Q2 2022. Video ads grew 12% and both Instagram ads and Awareness & Engagement campaign objectives were up 5% over last year.
Expansion of formats and placements for commerce ads
In each channel, commerce ads that are taking new forms and reaching new audiences showed robust QoQ growth. Amazon DSP spending increased 56% from Q1 to Q2, while Google Performance Max campaigns and Meta Advantage Shopping Campaigns+ grew 34% and 38%, respectively.
"Retail media is already showing signs of accelerating spending growth, while both paid search and paid social look like they are hitting the end of recent deceleration trends. This all bodes well for a strong H2 for digital marketing spend as economic conditions improve," said Chris Costello, Senior Director of Marketing Research at Skai. "Meanwhile, digital publishers are consolidating disparate elements of campaign management and then expanding those campaigns to new audiences and properties to reinforce their value to advertisers."
For more information and to view the infographic, visit skai.io/digital-marketing-trends/.
Analysis is drawn from a population of approximately $9 billion in advertising spend over five quarters, comprising more than 3,000 advertiser and agency accounts across 40 vertical industries and more than 150 countries running on the Skai™ platform on Google, Microsoft, Baidu, Yandex, Yahoo! Japan, Verizon Media, Amazon, Walmart, Instacart, Criteo, Kroger, Apple Search Ads, Pinterest, Snapchat, Facebook, and Instagram. Except where noted, only advertisers with 15 consecutive months of performance data are included. Some additional outliers have been excluded. Ad spending and pricing have been translated to USD at the time the spending was incurred, where applicable.
Skai (formerly Kenshoo) is a leading omnichannel marketing platform that uniquely connects data and media for informed decisions, high efficiencies, and optimal returns. Its partners include Google, Meta, Amazon Ads, TikTok, Snap, Walmart Connect, Instacart, Roundel, Criteo, CitrusAd, Pinterest, Microsoft, Apple Search Ads, and more. For over 15 years Skai has been trusted by an impressive roster of brands including Pepsico, Michaels, Reckitt, Daimler, LG, and Vodafone. The company is headquartered out of Tel Aviv, with seven international locations, and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, Bain Capital Ventures, Pitango, and Qumra Capital.
Business Wire | August 24, 2023
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association comprised exclusively of third-party digital advertising companies. LoopMe’s NAI membership certifies that the entirety of LoopMe’s data protection and privacy practices and processes are in compliance with the applicable laws and regulations that protect the collection, storage, and use of consumer data.
“We are delighted to join the NAI with its hugely respected independent seal of approval that companies increasingly look for when selecting advertising business partners,” said Paolo Cerroni, VP of Legal, LoopMe. “This latest validation is a strong signal to the industry and demonstrates LoopMe’s commitment to brand integrity, consumer trust, data protection, and compliance with applicable legislation and industry standards.”
“AI is impacting all aspects of digital communications, and it’s great to see industry leaders like LoopMe committing to be champions for privacy protections through membership in the NAI,” said Leigh Freund, President and CEO of the NAI. “We’re looking forward to working with LoopMe to explore how AI matching supply with demand in digital advertising can evolve in ways that inspire consumer trust and effective ads.”
While widely applicable, the NAI membership is an external certification confirming that LoopMe’s practices and processes satisfy the needs of clients with the strictest data protection standards, such as pharmaceutical companies and media buyers at agencies and brands.
The NAI membership adds a US-focused data privacy certification alongside LoopMe’s other global external certifications and validations. These include the EDAA Trust Deal awarded by the European Interactive Digital Advertising Alliance Membership (EDAA) and the E-Privacy certification, both following a similarly in-depth external audit of the entirety of LoopMe’s data protection and privacy practices.
For more information about LoopMe’s privacy and data protection efforts, please visit https://legal.loopme.com/privacy-center.
LoopMe is a technology company that uses artificial intelligence (AI) to improve brand advertising performance and outcomes. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands.
Our vision is to change advertising for the better, by building technology that will redefine brand advertising. LoopMe was founded in 2012 and is headquartered in London with global offices across New York, Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Dnipro, Hong Kong, Kansas City, Krakow, Los Angeles, Nashville, Manchester, Miami, Minneapolis, San Francisco, Singapore, Sydney, Tokyo, and Toronto. For more information, please visit www.loopme.com.
Founded in 2000, the NAI is a non-profit organization that is the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. Since 2000, we have been working with the leaders in online advertising to craft policies that help ensure responsible data collection and use practices. The result is the development of high standards that are practical and scalable to benefit everyone.