Google Ads Lets Users Set Up Conversion Tracking During Campaign Creation

Google Ads is now letting users set up conversion tracking during the campaign creation process. Previously, users had to set up conversion tracking after setting up a campaign, which may have made it difficult to prioritize. Now, users can save time and ensure conversion tracking is set up immediately with an extra step added to the campaign creation process. If you don’t already have conversion tracking set up, when creating a new campaign you’ll now see the option to create a conversion action. By default, conversion tracking will be configured with settings based on your goal. From there, Google Ads will send an email with further instructions on how to complete the set up. Further steps could including placing a global site tag or event snippet on your website.

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