DISPLAY ADVERTISING, MOBILE ADVERTISING, AD NETWORKS
Upwave | January 24, 2023
Upwave, the industry-leading analytics platform for brand advertising, has announced a strategic partnership with Tremor Video, a DSP within Tremor International's end-to-end technology platform that enables advertisers to deliver impactful brand stories across all screens by leveraging innovative video technology. Through this partnership, Tremor Video gets access to Upwave's brand outcomes measuring capabilities, real-time brand analytics dashboards with optimization recommendations, and audience verification tools.
Utilizing Upwave's automated technology capabilities, particularly the new automated discrepancy detection (ADD) capability, Tremor Video has effectively monitored and maximized brand advertising across its campaigns. This tool provides on-demand access to Tremor Video's QAing tags to confirm that they measure as intended. In addition, ADD reports are routinely updated and reveal difficulties and accomplishments quickly and effectively.
Chris Kelly, CEO of Upwave, said, "Slow detection of tagging issues is an industry-wide issue, and leads to inaccurate measurement. Advertisers want proof their measurement is precise and error-free." He added, "Helping customers do so in an efficient, software-first, manner was imperative to us at Upwave."
(Source – GlobeNewswire)
Tremor Video has used Upwave's automated discrepancy detection to boost operational efficiency and minimize complications for an anticipated 100 campaigns in 2022 and expects continuing usage in 2023 to deliver further advantages.
About Upwave
Upwave is a rapidly expanding analytics firm that provides premier brands, agencies, and media partners with ML-driven brand advertising measurement technology and information through a SaaS platform. Its unparalleled digital network allows the rapid and precise collection of data from millions of ordinary users. The firm has offices in San Francisco and New York and is backed by top venture capitalists from Silicon Valley. Customers include Fortune 500 organizations across numerous industries, such as consumer packaged goods, technology, and financial services, as well as the world's top advertising agencies, which monitor and optimize digital campaigns for their clients.
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ADVERTISER CAMPAIGN MANAGEMENT
Marin Software | February 06, 2023
Marin Software has recently announced its integration with Yahoo's platform to enhance its ad campaign optimization and purchase for advertisers, offering Yahoo DSP campaigns inside its MarinOne platform.
This integration will make it easier for advertisers to measure, manage, and optimize channel campaigns in one place. Yahoo's demand-side platform (DSP) offers access to premium inventory from the industry's top publishers, ad exchanges, supply-side platforms (SSP), and Yahoo's SSP authorizing advertisers for programmatic advertising. So, brands can learn what customers want and reach them on their preferred device and medium, such as mobile, desktop, digital platforms, out-of-home, connected TV, video, and immersive experiences.
CEO of Marin Software, Chris Lien, said, "We are excited to renew our partnership with Yahoo and continue providing our customers with best-in-class advertising solutions that enable them to reach their target audiences more efficiently and effectively than ever before." He added, "Our goal is always to provide brands and their agencies with industry-leading technology to manage and optimize their digital marketing programmes on a single platform and give them a competitive edge in today's digital marketplace. Working closely with Yahoo, we will be able to jointly develop even more innovative products that deliver on this goal."
(Source – Business Wire)
About Marin Software
Marine Software, one of the leading software development companies, is focused on authorizing digital agencies and advertisers for optimization, enhanced efficiency, and transparency of paid marketing programs. MarinOne is a unified software as a service (SaaS) advertising management platform of Marin Software that offers advertising optimization for search, social, and eCommerce programs to convert audiences into valued customers, enhance finances, and help digital marketers make better decisions. Its MarineOne Budget Optimizer maximizes the return on investment from advertising. In addition, it automates key workflows to save time and relieve the team's workload, allowing them to focus more on advertising strategies.
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DISPLAY ADVERTISING
DeepIntent | January 12, 2023
DeepIntent, the leading healthcare advertising technology firm designed to influence improved patient health and business results, accomplished a key milestone, attaining growth for the fifth straight year and a triple-digit growth rate across CTV campaigns.
The firm added more than 100 employees in 2022, outpacing the expansion of the healthcare advertising industry as a whole, as pharmaceutical marketers increasingly embraced digital advertising, notably on CTV. In 2022, CTV spending on DeepIntent's demand-side platform grew by a factor of three, making it one of the fastest-growing channels for most pharmaceutical companies using the DeepIntent Healthcare Advertising Platform.
In the last year, DeepIntent has released several innovations that blend data and technology to increase the efficacy of campaigns. For example, using the patented technology of DeepIntent OutcomesTM, DeepIntent became the first demand-side platform to provide a patient reach guarantee in May of last year.
Founder and CEO of DeepIntent, Chris Paquette, said, "As we enter our seventh year as a company, DeepIntent has become more than the DSP of choice for healthcare marketers. Building upon our capabilities for campaign planning, activation, measurement, and optimization, we've made a number of strategic investments to keep that momentum going as we continue to lead pharma into the future."
(Source: Cision PR Newswire)
Additional achievements of DeepIntent in 2022 include the following:
Employing its first Chief Operating Officer, Amit Chaturvedi, who expanded revenues by more than tenfold at WarnerMedia, to integrate and grow DeepIntent's sales, client success, campaign management, and business development teams
Hosting a first-of-its-kind summit, "Innovating with Intent," on the future of CTV for healthcare marketers
Integration with LG Ads Solutions' real-time ACR data store covers over 30 million LG smart TVs in the US.
Winning multiple awards from PM360, which named Chris Paquette CEO of the Year and DeepIntent's Audience Marketplace one of the most innovative products of 2022.
About DeepIntent
DeepIntent leads the healthcare advertising business with data-driven, future-proof solutions. DeepIntent's technology, designed specifically for healthcare marketers, is proven to increase audience quality and script performance. Marketers can plan, monitor, activate, and optimize campaigns from a single platform. The company, conceived by former Memorial Sloan Kettering data scientists, enables nine of the top ten pharmaceutical companies and primary healthcare advertising agencies to enhance patient outcomes via the innovative use of advertising, data science, and real-world health data.
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