Google Ads Makes it Easy to Share Audience Lists Across Accounts

Google | February 18, 2020

Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts. Before today, sharing audience lists from manager accounts to sub-accounts would have required multiple steps to set up. Now, advertisers can simply opt-in via the settings panel.
A new feature, called continuous audience sharing, is something advertisers can activate in their account settings as shown above. When opted in to continuous audience sharing, any remarketing lists created in a manager account will be automatically shared with all existing and future sub-accounts. Accounts can receive lists from multiple manager accounts, and you’ll still be able to control which audience lists are active.

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WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers.

Spotlight

WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers.

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Nativex Becomes Official Xiaohongshu Cross-Border Marketing Agency

businesswire | August 10, 2023

Nativex, a globally recognized digital marketing agency, has recently partnered with Xiaohongshu (RED), a prominent lifestyle-sharing platform in China. This strategic collaboration appoints Nativex as Xiaohongshu's official global business agency, enabling brands and developers worldwide to achieve significant user growth on the platform. Leveraging our extensive knowledge of media strategy planning, influencer marketing, creative production, ad campaign management, and social media operations optimization, Nativex empowers global brands and developers to make the most of the abundant opportunities offered by Xiaohongshu. Xiaohongshu is a thriving lifestyle community catering to China's younger generation, with an impressive user base of over 260 million monthly active users and more than 3 million posts generated daily. It has evolved into a comprehensive life encyclopedia for Gen Z users, covering a wide range of interests such as fashion, beauty, health, travel, food, and more. Often referred to as the "Chinese Instagram," Xiaohongshu provides a platform for Chinese Gen Z individuals to share their lifestyle experiences and offer product reviews through visually appealing content, including photos and concise videos. It seamlessly integrates community engagement, curated content, and commercial functionality, creating an environment that encourages seeking inspiration, sharing personal stories, and making well-informed purchasing decisions. By leveraging its exceptional user-generated content (UGC), Xiaohongshu presents brands and developers with an authentic and compelling avenue to connect with users, foster engagement, and establish influential and trustworthy brand identities. The platform's extensive user base, impressive engagement rates, unwavering user loyalty, and substantial influence have propelled it to become a highly sought-after platform for numerous brands. With a profound understanding of Xiaohongshu's user demographics and behavioral patterns, Nativex specializes in tailoring personalized digital marketing solutions for brands and developers. These solutions enable them to effectively captivate their target audiences, elevate user engagement, and achieve substantial business growth. About Nativex Nativex, a global digital marketing agency, is dedicated to driving mobile growth through a one-stop solution that includes user acquisition, creative, influencer marketing, social media account management, and intelligent media buying. As a subsidiary of Mobvista, Nativex provides access to top global media platforms and channels to help you reach your target audience and boost your growth beyond borders.

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Ad Networks

RTB House Launches PrimeAudience - The First Ad Network to use Protected Audience API from the Privacy Sandbox

Business Wire | June 26, 2023

Today, RTB House announces the launch of PrimeAudience, the first company dedicated to utilising Chrome’s Protected Audience API and Topics API to provide advertisers with advanced behavioural targeting capabilities. As the deadline for the deprecation of third-party cookies on Chrome approaches, PrimeAudience offers a unique solution to brands and a new revenue stream for publishers. PrimeAudience’s potential is already recognised by a number of launch partners including; OptAd360, a major European yield monetisation partner and US-based Raptive, formerly known as CafeMedia and AdThrive. Robert Dyczkowski, RTB House CEO comments, “The launch of new marketing APIs by Chrome has allowed us to create a completely new product category which we’ve coined as ‘protected audiences advertising network’. We wanted to separate an entity that is supposed to provide state-of-the-art behavioural targeting capabilities in the future environment, as this is an extremely important use-case for a wide range of advertisers. Cookieless changes completely redefine technical possibilities of providing it. For years advertisers have been using DMPs in which case specific audiences were nothing more than just lists of single user IDs, which could be imported to any DSP for targeting. Not only has it been convenient from the business perspective but also technically possible to decouple users data from inventory purchase. As the Privacy Sandbox enforces several technical restrictions on the whole process, in particular, limited possibility to exchange user lists between different companies, from an engineering standpoint DSP and DMP solutions will have to be more integrated. As a consequence, with the demise of third-party cookies the industry has no choice but to make it more integrated also from a business side. PrimeAudience by design fits perfectly into the new order.” To accurately segment users, PrimeAudience will be utilising precisely processed publishers’ first-party data enriched with other signals, such as Topics API and display ads to the user groups via Google Chrome’s Protected Audience API. The benefit is that this technology doesn't rely on any cross-site ID mechanisms, future-proofing it against any tightening technological and regulatory environments around these solutions, with transparency at the core. Mateusz Rumiński, PrimeAudience VP of Product said, "The $700 billion digital advertising industry is being disrupted by the deprecation of third-party cookies in Chrome in 2024. We are proud to introduce a brand-new, cookieless behavioural targeting approach that will ease the transition for advertisers and publishers alike. After proving the concept, we are ready to scale up in upcoming testing phases of the Privacy Sandbox.” PrimeAudience will allow advertisers to buy ads directly or in a self-service model through Adlook Smart, an outcome oriented buying platform. The next stage of scale growth is expected to begin in summer, during General Availability of Privacy Sandbox APIs. For more information, please visit primeaudience.com About PrimeAudience PrimeAudience is an ad network providing advertisers with advanced behavioural targeting capabilities. As the first company utilising Chrome’s Protected Audience API enriched by Topics API for such a use case, PrimeAudience reaches the right audience in a brand's campaign even after the sunset of cookies. PrimeAudience benefits publishers by providing them with an additional, cookieless revenue stream independent of other advertising activities. Visit PrimeAudience.com for more information.

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Advertiser Platforms

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Acast | July 27, 2023

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