Google Ads makes multiple changes to app campaigns for more conversions

Google | August 06, 2020

Google Ads is making several changes to app campaigns that are designed to simplify the creation process and and generate more conversions. App campaigns in Google Ads can now be optimized specifically for driving as many app installs within as short a timeframe as possible. An update coming later this year will simplify the campaign creation process with a new tool for optimizing images. Here’s more about each of these updates to app campaigns. Maximize Conversions Bidding in App Campaigns. Advertisers can now use maximize conversions bidding through app campaigns. This allows app campaigns to be optimized for generating as many installs in as little time as possible.

Spotlight

The global wellness economy is now a $4.2 trillion market, according to the Global Wellness Institute, with personal care, beauty and aging making up a quarter of this. Never before has social influence been so instrumental in an industry’s growth, with millennials and influencers the driving force behind it. They are disrupting

Spotlight

The global wellness economy is now a $4.2 trillion market, according to the Global Wellness Institute, with personal care, beauty and aging making up a quarter of this. Never before has social influence been so instrumental in an industry’s growth, with millennials and influencers the driving force behind it. They are disrupting

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PenFed Credit Union Announces the Launch of its Massive Advertising Campaign in the Washington Dulles International Airport

PenFed Credit Union | February 11, 2021

PenFed Credit Union, the nation's second biggest federal credit union, today reported the launch of its massive advertising campaign in the Washington Dulles International Airport. The "PenFed Saves You Money" advertising campaign is situated in perhaps the most intensely trafficked zones inside the air airport: the passage interfacing withdrawing and showing up United Airlines Hub passengers between Concourse C and the AeroTrain station heading to move flights and Main Terminal. "PenFed is in a perfect position to ramp up our presence here in our hometown Washington region while also reaching travelers from across the nation," said PenFed Credit Union President/CEO and PenFed Foundation CEO James Schenck. "PenFed is proud to serve a mobile membership. We continue to move forward together and gain momentum. We're already off to a great start welcoming new members in 2021 after closing out a record year in 2020." The advertisements highlighted in the tunnel located between United Airlines Hub Concourse C and the AeroTrain Station incorporate two massive wall wraps parallel to the moving walkway and six adjacent pressure texture divider shows with light and sound highlights. The "PenFed Saves You Money" incorporated showcasing campaign was at first launched in November of 2020 with multimedia messages proceeding to run in markets across the U.S. highlighting how members from the military and civilians both save money through PenFed's incredible rates.

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Mobiquity Technologies, Inc. Expands its Service Offerings on its MobiExchange SaaS Platform

Mobiquity Technologies | December 24, 2021

Mobiquity Technologies, Inc.(NASDAQ: MOBQ) (the “Company”), a leading provider of next-generation advertising, today announced new service offerings for MobiExchange (www.mobiexchange.com), the Company’s SaaS platform for digital advertising and data services. MobiExchange is one of the fastest, easiest, and most affordable ways for small and medium size brands and advertising agencies to enhance and manage a digital media campaign. MobiExchange is a SaaS platform for digital advertising and data services, specifically designed for non-technical personnel to assist them in reaching their target audiences. MobiExchange allows advertisers to turn their offline data in actionable data within minutes and does it without incurring the burden of an expensive in-house tech team. MobiExchange has recently added political audiences to its already existing consumer and automotive audiences, which means political advertisers can now onboard their offline data to MobiExchange and create targetable audiences and look-a-like audiences to be used with their programmatic media buying campaigns. These targetable audiences can then be instantly used directly on the Company’s Advangelists Platform or can be exported and used on a variety of 3rd party platforms, creating a true one-stop seamless service. Glenn Davis, Managing Partner, BW Strategy Group (“BWSG”), said, “BWSG embraces technology to help campaigns and businesses tell their story to the right audience. Mobiquity's platform has given us the ability to micro-target custom audiences with ease and has increased our ad placement efficiency by aggregating OTT, CTV, and digital web placements all inside one platform.” We have worked closely with a number of clients that utilize our solutions to help political campaigns better target their voters. With the recent addition of political audiences to our MobiExchange capabilities, we look forward to engage with more agencies like BWSG that are seeking better tools to help campaigns micro-target voter groups with the right message.” Dean Julia, CEO of Mobiquity Technologies About Mobiquity Technologies Mobiquity Technologies, Inc. is a next generation, Platform-as-a-Service (PaaS) company for data and advertising. The Company maintains one of the largest audience databases available to advertisers and marketers through its data services division. Mobiquity Technologies’ Advangelists subsidiary provides programmatic advertising technologies and insights on consumer behavior.

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Social Media Trends Around the US - Latest Analysis from Falcon

Falcon.io | November 05, 2020

Falcon.io, a Cision organization, distributed another report revealing how the general population is burning-through and drawing in with election information via web-based media. The extraordinary component article is the most recent investigation to be distributed for Cision's 2020 State of the Election blog arrangement, a week by week fair media examination of the U.S. official election. "The U.S. presidential election has been polarizing not just for the American public, but for people around the world, which is why Falcon.io believed it was important to share our insights," said Daniel Grant, Director of Growth Marketing at Falcon.io. "With thousands of news stories and social media mentions published every day, it was interesting to use our own tools to take a deep look at what content seems to be resonating most with the public." All information was ordered and broke down utilizing Falcon Listen, a web-based media listening instrument that draws experiences from millions of online media presents on assist brands with following patterns and comprehend brand perception Using Falcon Listen, Falcon.io checked Facebook, Twitter, and Instagram for mentions of catchphrases around the US election from October fifth to October 30th to catch crowd supposition, track well known hashtags, and find rising patterns in crowd conversations. Key report findings include: COVID-19 garnered the greatest number of mentions in the last 30 days with 2.35M social media mentions. Mentions of "jobs", "Joe Biden", "recession", "stock market", "Donald Trump" and "taxes" were some of the most used phrases in social mentions. Mentions of "Greta Thunberg" and "teen climate change activist" received 11K mentions in conversations about climate change and the election. The "Supreme Court" mentions followed "COVID-19" mentions with over 2.12M. To measure whether feelings of social mentions were good, antagonistic or impartial, Falcon likewise utilized Falcon Listen to survey the emotional effect of individuals around every theme. When taking a gander at mentions of the Supreme Court, the group found that mentions about Kamala Harris and the Supreme Court and Joe Biden and the Supreme Court showed a higher pace of negative feeling when contrasted with mentions of the Supreme Court and President Trump and Vice President Mike Pence. About Falcon.io Falcon.io offers an integrated SaaS platform for social media listening, engaging, publishing, advertising, analytics and benchmarking. The company enables its clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. Its client portfolio includes Carlsberg, Toyota, William Grant & Sons, Momondo, Panasonic and Coca-Cola. About Cision Cision is a leading global provider of earned media software and wire distribution services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC.

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