Display Advertising, Social Media Advertising
MyTradeZone | November 28, 2023
MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service.
The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong.
The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market.
Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors.
[MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show:
• Businesses: Add company profile page. Showcase products & services. Network locally and around the world
• Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting
• Creators & Group owners: Monetize your creations via peer-to-peer payment enablement
• Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers
• Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate
As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship.
The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth.
MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.
Ad Tech and Martech
Business Wire | December 11, 2023
Habu, a leading data collaboration software company, today announced it has been recognized as a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2023-2024 Vendor Assessment.
"With a commitment to innovation, democratization, and anticipation of market changes, Habu showcased strength in several areas of our research, validating its evolution and ability to adapt and thrive in a privacy-first era,” said Lynne Schneider, Research Director, Data as a Service (DaaS) and Location and Geospatial Intelligence at IDC. “Habu is a leader in the market with a deliberate and thoughtful approach to data collaboration with a vast partner ecosystem and flexible solutions for both technical and business users enabling customers to easily scale and drive business growth.”
Habu accelerates time-to-value while surpassing the most exacting standards for privacy and security and is built for both data scientists and business users. By utilizing no-code modules, a library of pre-built queries, and marketer-friendly visualizations, the solution expands the universe of users who can extract value and use cases that can be unlocked, including profile enrichment, journey analysis, measurement, activation, distributed machine learning, and more.
The IDC MarketScape noted several key strengths that contributed to Habu’s positioning as a leader in the report:
High customer satisfaction
Broad partnerships and interoperability, including AWS, Azure, Databricks, Google Cloud Platform, and Snowflake
Query flexibility while providing an interface geared toward a variety of personas and a library of prebuilt use case templates
"We are honored to be recognized by the IDC MarketScape as a Leader in the data collaboration market,” stated Matt Kilmartin, CEO of Habu. "We have been fortunate to work with some of the most innovative brands in the world who value the versatile and user-friendly approach to our platform and our commitment to complete interoperability, enabling them to maximize collaboration opportunities regardless of which cloud environment any partner’s data resides.”
For more information about Habu and its innovative data collaboration solutions, please visit www.habu.com. Download the IDC MarketScape Excerpt here.
Habu is a global leader in data clean room software, enabling companies to benefit from the value of data without the risk. Habu connects data internally and externally with other departments, partners, customers, and providers in privacy-safe and compliant ways for better collaboration, decision-making, and results. The company is headquartered in San Francisco, CA, and Boston, MA. For more information on Habu data collaboration solutions, visit www.habu.com.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
Social Media Advertising
PR Newswire | January 08, 2024
Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, is pleased to announce a strategic collaboration with Experian, the world's leading global information services company. By leveraging Experian's identity graph, this collaboration will unlock cross-device outcomes for advertisers in a cookieless environment.
With the growing number of devices and platforms used by consumers, the need for precise audience targeting and refined marketing strategies has become increasingly important. Through this collaboration, Attain will integrate the Experian identity graph into its system, expanding the reach and addressability of its active user base of more than six million consumers.
"We are continuously impressed by the caliber of Attain's customer base and our ability to fortify it with additional identity markers," said Greg Koerner, Vice President of Digital Advertising Sales, at Experian. "By harnessing the power of Attain's extensive outcome data and the Experian identity graph, we can easily offer marketers new avenues for reaching their target audience across multiple devices and channels."
This integration will enable Attain to seamlessly connect with consumers across multiple devices, including mobile and CTV (connected television), offering innovative solutions to advertisers in an ever-changing digital landscape. With over 126M households, 250M individuals, nearly 500M MAIDs (mobile ad IDs), and 200M CTV IDs in Experian's identity graph, this integration will unlock vast opportunities for marketers to reach their target audience and measure campaign performance accurately. It will also allow Attain to align advertiser data and showcase significant correlations across various media channels, making their marketing tools more powerful than ever.
"We're taking a major leap forward in enhancing our advertising capabilities by incorporating Experian identity graph into the Attain platform," Brian Mandelbaum, CEO of Attain, said. "With this integration, we can seamlessly align advertiser data and demonstrate outcomes' true impact and correlation across different media channels. This not only provides our customers with a more comprehensive view, but it also enhances the effectiveness of their advertising strategies."
This collaboration will enable Attain to offer advertisers a more holistic reporting approach and provide them with a more comprehensive understanding of cross-device outcomes. Those utilizing the Experian identity graph through Attain's services can resolve to a single consumer profile, combining IPs and Universal IDs with CTV IDs and MAIDs.
Attain's mission is to empower marketers to drive better outcomes by providing access to first-party permissioned commerce data. Powered by a portfolio of apps, retail loyalty account linking, receipt capture, and survey results, Attain is uniquely positioned to provide deeper insights into how, what, when and where consumers spend their money.
For more information on Attain, visit attaindata.io.
Experian is the world's leading global information services company. During life's big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals take financial control and access financial services, businesses make smarter decisions and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime.
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