Google Ads Recommendations Get Upgraded

seroundtable | September 30, 2019

Google announced three new updates to the Google Ads recommendations feature. Google now provides improved keyword recommendations, now offers a recommendations table view, and enabled bulk apply and dismiss for manager accounts. Improved keyword recommendations: Google said they improved the relevancy and quality of your keyword recommendations and now they will only be suggested if they’re projected to drive additional traffic beyond your existing keywords. Keyword recommendations can now contain broad match, which they did not beforehand. Recommendations table view: Google added a new table view format for the recommendations. You can toggle between the new table view and original card view in the upper right hand corner of the Recommendations page.

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The AIoT Robot Advertising was one of the RaaS solutions that Guardforce AI launched in 2022. This unique advertising solution is attracting more and more attention. Check the video to see how this model work, and can open-source technologies like ChatGPT bring more revolutionary changes to this new business model?

Spotlight

The AIoT Robot Advertising was one of the RaaS solutions that Guardforce AI launched in 2022. This unique advertising solution is attracting more and more attention. Check the video to see how this model work, and can open-source technologies like ChatGPT bring more revolutionary changes to this new business model?

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DISPLAY ADVERTISING, MOBILE ADVERTISING

Brightcove Announces Strategic Partnership With Magnite

Magnite | January 13, 2023

Brightcove Inc., the world's most reliable streaming technology business, announced a strategic partnership with Magnite, the world's most prominent independent sell-side advertising platform. Magnite will enable advertising for all Brightcove clients, growing fill and delivery to accelerate customer revenue. Brightcove will also combine the SpringServe ad server to provide publishers with more visibility, transparency, and control over the available ad supply. Brightcove has thousands of clients worldwide and has always supported standards-based interfaces with ad servers and supply-side platforms (SSPs). After inspecting data from billions of ad-supported play requests on its industry-leading server-side ad insertion technology, Brightcove identified a significant potential to assist clients in monetizing their unsold ad inventory. Available directly across Brightcove, Magnite's SSP capabilities will allow Brightcove to generate income for these clients. In addition, integrating with the SpringServe ad server will give these clients a clear picture of available ad inventory and a strategic chance to monetize their video content more effectively. CEO of Brightcove, Marc DeBevoise, said, "The needs of our large, global customer base are constantly evolving, and we are committed to evolving our solutions for them, including supporting our customers' efforts to monetize their video content." (Source- Businesswire) Sean Buckley, CRO of Magnite, stated, "We're looking forward to working with the Brightcove team to bring turnkey monetization to its high-quality video streaming customers." (Source- Businesswire) About Magnite Magnite is the biggest independent sell-side advertising platform in the world. Using its technology, publishers monetize their content across all devices and media, including online video, CTV, display, and audio. The world's top agencies and brands rely on the platform to access brand-safe, high-quality ad inventory and conduct billions of advertising transactions each month. Anchored in bustling New York City, Los Angeles, mile-high Denver, and historic London, it also has offices across North America, LATAM, EMEA, and APAC.

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ADVERTISER CAMPAIGN MANAGEMENT

Applovin Releases Its Creative Trends Report 2023 of Mobile Ad Trends

AppLovin | February 03, 2023

One of the most popular mobile marketing and monetization platforms, AppLovin, has recently released its Creative Trends Report 2023, which lists the best performance-driven mobile ad trends for the year. This report will help mobile app developers and vertical marketers come up with creative ideas for their mobile ad campaigns. To prepare this report, AppLovin’s in-house creative agency, SparkLabs, collected data from more than 200 applications, 267 installations, 22.4 billion clicks, 52.3 billion impressions, and tens of thousands of creatives in 2022 and researched the variables and influencing ideas that generated the highest return on investment (ROI), click-through rate (CTR), investor relations (IR), and return on ad spend (ROAS). The analysis shows that customization of an environment, character, or item, dramatic story narratives, real-time feedback, and voiceover messaging encourage more engagement. CMO of AppLovin, Katie Jansen, said, "Our goal with this report is to provide marketers and developers insights and inspiration for achieving increased success for mobile ad campaigns. The report is packed with proven performance-driven ad concepts that have generated significant lift for their campaigns by capturing the majority of ad spend." She added, "Putting the best creative pieces together doesn’t always guarantee a win. To ensure that your ads are consistently high-performing, you need a combination of performance-driven analysis and continuous iteration and testing to find an optimal creative strategy for your app." (Source – Business Wire) About AppLovin Headquartered in Palo Alto, California, AppLovin provides business insights, marketing technologies, full-stack solutions, user acquisition, monetization, and measurement to resolve mission-critical functions. Through its analytics and performance data, it offers creative strategies, suggests variables, and identifies key points that will optimize gaming campaigns and advertising strategies. Since 2012, it has been assisting popular applications and game studios to prosper worldwide by offering solutions to increase average revenue per daily active user (ARPDAU), ad impressions, valuable users, in-app purchases (IAP), and reach. Its products are AppDiscovery, MAX, AppLovin Exchange, SparkLabs, and Adjust.

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AD NETWORKS

Brightcove Introduces Ad Monetization Service for Media Clients

Brightcove | March 08, 2023

On March 7, 2023, Brightcove, a leading streaming technology company, introduced a new customized service called Brightcove Ad Monetization to enhance media organizations' ability to generate revenue from their content. The company has also established a dedicated global advertising operations team to aid media companies in optimizing their advertising strategy and revenue. Brightcove's Ad Monetization service is an expansion of its recent collaboration with Magnite, the leading independent sell-side advertising platform worldwide. By merging Magnite and SpringServe, Brightcove can now provide media organizations with a comprehensive advertising monetization solution, enabling them to enhance their revenue streams from advertising strategies. Brightcove Ad Monetization is a tool designed to assist media companies in achieving the highest possible returns on their advertising investments by providing actionable insights. It supports monetizing live and video-on-demand (VOD) content through enhanced yield optimization that fills unsold ad inventory and boosts revenue. The solution offers client-side advertising insertion (CSAI) and server-side advertising insertion (SSAI) features for various platforms, including web players, iOS, Android, and connected TVs. In addition, Brightcove Ad Monetization seamlessly integrates with existing advertising servers such as Google Ad Manager and FreeWheel. Businesses that make use of the service will profit from the knowledge and assistance of Brightcove, along with direct support from its recently established global advertising operations team. The team, headed by Chief Strategy and Corporate Development Officer David Beck, will work directly with clients to enhance their advertising strategy, budget, and content. From the onboarding phase to implementation and strategy refinement, the team will use their comprehensive understanding and expertise to aid clients at every stage of their advertising journey, regardless of location. About Brightcove Inc Brightcove Inc. is a publicly traded software company that provides cloud-based video hosting and streaming services. The firm was founded in 2004 and is headquartered in Boston, Massachusetts. Its flagship product is its online video platform, which allows businesses to upload, manage, and publish video content on their websites and mobile apps. The platform includes video encoding, analytics, advertising, and monetization tools. In addition to its online video platform, Brightcove offers various other video-related services, including live streaming, video player customization, and video marketing tools. The company serves multiple industries, including media and entertainment, enterprise, and education. Its customers include major media companies such as NBC, ABC, and BBC and large corporations like IBM, Bank of America, and Philips.

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