prnewswire | August 04, 2023
Tiger Pistol, the most advanced collaborative advertising platform, recently announced the launch of their groundbreaking resource, "The Definitive Guide to Paid Social Management for Franchise Marketers." This comprehensive guide is designed to empower franchise marketers to regain control over their brand, eliminate advertising competency gaps among franchisees, and satisfy the needs of their franchisees through effective social advertising strategies.
"Franchisees are truly the lifeblood of a franchise brand. They have invested in the brand with the intention of leveraging its immense power to attract customers in a highly competitive marketplace," said Sarah Cucchiara, Vice President of Business Development, Tiger Pistol. "Our guide demonstrates how franchise marketers can channel their franchisees' energy and passion by empowering them with effective tools and strategies for successful, on-brand social advertising."
Packed with proactive solutions for franchise marketers to regain control over their brand and streamline the social advertising process, "The Definitive Guide to Paid Social Management for Franchise Marketers" offers actionable advice on how to structure an on-brand, on-demand personalized approach that aligns with their franchisees' unique business needs.
Download "The Definitive Guide to Paid Social Management for Franchise Marketers" at TigerPistol.com.
About Tiger Pistol
Tiger Pistol, the most advanced collaborative advertising platform, makes high-performance social advertising simple and scalable for businesses and their partners, removing the barriers to customer acquisition, sales growth, and partner loyalty. Tiger Pistol utilizes best-in-class technology and automation to unite enterprise brands, resellers, and agencies with their partners to acquire and engage new customers within their local communities.
As a Meta Business Partner for more than a decade, Tiger Pistol is the largest third-party publisher of collaborative social ads in the world, supporting clients in more than 25 global markets and accommodating more than 30 languages and currencies.
Ad Tech and Martech
Accesswire | August 23, 2023
Adcore Inc. (the "Company" or "Adcore") (TSX:ADCO)(OTCQX:ADCOF)(FSE:ADQ), a leading e-commerce advertising management and automation platform to leverage digital marketing in an effortless and accessible way, is pleased to announce it has entered into an agreement to provide digital advertising technology and services for one of Australia's top online apparel retailers, Runaway The Label.
Under the terms of the agreement, Adcore will manage Runaway The Label's ("Runaway") advertising budget, which is expected to invest in the next 12 months between CAD $1.75 million and CAD $2.5 million on ad spend. Adcore will manage the advertising campaigns on search engines and social media platforms, including but not limited to Meta, Google, Snap, TikTok, and Pinterest. To ensure optimal results, all media managed services, including the use of Adcore's proprietary feed optimization app, Feeditor, are included under the terms of this agreement.
Omri Brill, CEO of Adcore, commented, "I am thrilled to introduce Adcore's newest client, Runaway The Label. A trendsetter in the apparel industry, Runaway The Label provides a wide range of apparel options for the it-girls and the effortlessly stylish fashionistas who have come to love not only the style and forward fashion but also the affordable price tags attached to these exceptional clothing items. I am confident that our team will expand Runaway The Label's global reach as it continues its journey to becoming one of the most recognizable apparel companies in the world. I would like to take this opportunity to extend my heartfelt gratitude to both teams who have worked tirelessly to make this collaboration a reality. Together, we are setting a new standard in digital advertising, and I look forward to seeing the remarkable successes we will achieve," concluded Mr. Brill.
Prem Patel, CEO of Runaway The Label stated "Runaway The Label is excited to announce an inspiring partnership with Adcore. With this collaboration, we anticipate gaining invaluable insights that surpass our current capabilities, allowing us to reach new heights in our e-commerce endeavors. Together, we aim to unlock our full potential and deliver exceptional value to our customers."
Adcore is a leading AI-powered marketing and online learning technology company.
By combining extensive industry knowledge and experience with its proprietary artificial intelligence (AI) powered technology, Adcore offers a unique digital marketing solution that empowers entrepreneurs and advertisers by managing and automating their e-commerce store advertising and monitoring and analyzing the performance of their advertising budget to ensure maximum Return on Investment. Adcore is a certified Google Premier Partner, Elite Tier Microsoft Partner, Facebook Partner, Verified Amazon Partner, and TikTok Partner.
Adcore also runs Amphy, the world's most diverse 24/7 live online learning marketplace. Learners can choose from thousands of classes across hundreds of categories to grow their passions, skills and expand their children's learning opportunities. Instructors on the Amphy platform join a vibrant virtual teacher community that promotes and supports their success through enrichment seminars, marketing and advertising, and a suite of tools that allow them to run their classes hassle-free and focus on their students. Amphy students gain access to high-quality, personalized classes that are accessible 24/7, while joining a growing community of lifelong learners.
Established in 2006, the Company employs over fifty people in its headquarters in Tel Aviv, Israel and satellite offices in Toronto, Canada, Melbourne, Australia, Hong Kong and Shanghai, China.
Business Wire | June 26, 2023
Today, RTB House announces the launch of PrimeAudience, the first company dedicated to utilising Chrome’s Protected Audience API and Topics API to provide advertisers with advanced behavioural targeting capabilities. As the deadline for the deprecation of third-party cookies on Chrome approaches, PrimeAudience offers a unique solution to brands and a new revenue stream for publishers.
PrimeAudience’s potential is already recognised by a number of launch partners including; OptAd360, a major European yield monetisation partner and US-based Raptive, formerly known as CafeMedia and AdThrive.
Robert Dyczkowski, RTB House CEO comments, “The launch of new marketing APIs by Chrome has allowed us to create a completely new product category which we’ve coined as ‘protected audiences advertising network’. We wanted to separate an entity that is supposed to provide state-of-the-art behavioural targeting capabilities in the future environment, as this is an extremely important use-case for a wide range of advertisers. Cookieless changes completely redefine technical possibilities of providing it. For years advertisers have been using DMPs in which case specific audiences were nothing more than just lists of single user IDs, which could be imported to any DSP for targeting. Not only has it been convenient from the business perspective but also technically possible to decouple users data from inventory purchase. As the Privacy Sandbox enforces several technical restrictions on the whole process, in particular, limited possibility to exchange user lists between different companies, from an engineering standpoint DSP and DMP solutions will have to be more integrated. As a consequence, with the demise of third-party cookies the industry has no choice but to make it more integrated also from a business side. PrimeAudience by design fits perfectly into the new order.”
To accurately segment users, PrimeAudience will be utilising precisely processed publishers’ first-party data enriched with other signals, such as Topics API and display ads to the user groups via Google Chrome’s Protected Audience API. The benefit is that this technology doesn't rely on any cross-site ID mechanisms, future-proofing it against any tightening technological and regulatory environments around these solutions, with transparency at the core.
Mateusz Rumiński, PrimeAudience VP of Product said, "The $700 billion digital advertising industry is being disrupted by the deprecation of third-party cookies in Chrome in 2024. We are proud to introduce a brand-new, cookieless behavioural targeting approach that will ease the transition for advertisers and publishers alike. After proving the concept, we are ready to scale up in upcoming testing phases of the Privacy Sandbox.”
PrimeAudience will allow advertisers to buy ads directly or in a self-service model through Adlook Smart, an outcome oriented buying platform. The next stage of scale growth is expected to begin in summer, during General Availability of Privacy Sandbox APIs.
For more information, please visit primeaudience.com
PrimeAudience is an ad network providing advertisers with advanced behavioural targeting capabilities. As the first company utilising Chrome’s Protected Audience API enriched by Topics API for such a use case, PrimeAudience reaches the right audience in a brand's campaign even after the sunset of cookies. PrimeAudience benefits publishers by providing them with an additional, cookieless revenue stream independent of other advertising activities. Visit PrimeAudience.com for more information.