Google Ads Releases Details Around the $340m Credit for SMBs

Today Google updated the information on the COVID-19 small and medium-sized business ad credit that was originally announced at the end of March. Who is an Eligible SMB? Google states that a small or medium-sized business is pre-identified business type by them, and already have a global team that helps these customers daily. The main eligibility requirement within that subset of advertisers is they must have spent on Google Ads: 10 out of the last 12 months in 2019 AND In January and/or February of this year So, if you hadn’t spent anything in 2020, you will be ineligible. Brand-new accounts as of 2020 will not be eligible. If the Account is in an Agency-Managed MCC. If there is one MCC (manager-level) account that has accounts rolling up to it, the credits are distributed per eligible account. They are not distributed at the MCC level. If the MCC-owner (ie, the Google Partner) advertises their business using Google Ads also, they are eligible for their own, separate credit. They must meet the same eligibility requirements as other SMBs.

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