Google Ads to Improve the Optimization of App Campaigns

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. Google Ads is improving the way it tracks the performance of app campaigns.App campaigns use text, image, video and HTML5 assets to deliver relevant ads. Soon, Google will update app campaigns by attribute traffic to each of those creative assets.By knowing exactly which combination of creative assets is driving app downloads, Google Ads can improve the way campaigns select and serve asset combinations as ads. The new data will also help advertisers make more informed design decisions.

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