Google Ads Tool Allows Businesses to Identify Leads in Real-Time

According to the Gartner CMO Spend Survey 2018-19, three tried-and-true digital media categories — paid and organic search, website and email represent 25% of the average marketing expense budget. This fact translates to over four million advertisers using Google Ads and over five million businesses advertising on Facebook each month as companies reallocate marketing dollars to where their consumers are spending time - online. Marketing leaders are spending advertising dollars where it’s effective, but also are motivated to optimize these efforts using marketing analytics data.

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