Google and Facebook 'considering ban on micro-targeted political ads'

Google | November 07, 2019

Google and Facebook are both considering new rules banning the micro-targeting of political ads, according to reports. Critics of political advertising online have long worried that the ability to display specific messages to small sections of the electorate runs the risk of damaging democratic norms, by allowing candidates to present different platforms to different demographics.

Spotlight

Google Pay Per Click (PPC) advertising using AdWords is perhaps the most popular form of advertising among small businesses. This is partly because of Google's reputation and partly because it allows the small business owner to control costs. There are various ways Google AdWords can help you as a small business owner, but it takes some basic instruction to get started and tap ultimately tap into its full potential as an advertising tool.

Spotlight

Google Pay Per Click (PPC) advertising using AdWords is perhaps the most popular form of advertising among small businesses. This is partly because of Google's reputation and partly because it allows the small business owner to control costs. There are various ways Google AdWords can help you as a small business owner, but it takes some basic instruction to get started and tap ultimately tap into its full potential as an advertising tool.

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AD NETWORKS

YouTube is Running Ads on Non-Monetized Channels

YouTube | November 24, 2020

YouTube creators are fuming over a change to the site's terms of service stating ads will be shown on channels that haven’t opted into monetization It's not simply the advertising that isn't agreeing with makers, it's YouTube's decision not to pay non-monetized channels for serving ads. Customarily, creators would need to join the YouTube Partner Program to permit ads to be served on their channel. The principle advantage of selecting in to serving ads is revenue sharing. Numerous creators publish on YouTube to earn a side income, while others make entire living on the site. Non-monetized channels won't have the opportunity to earn any amount of money when YouTube begins displaying ads on their channel.

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ADVERTISER PLATFORMS

Good-Loop Launches Free Tool That Enables Advertisers To Measure Carbon Impact Of Digital Campaigns

ExchangeWire PressBox | August 12, 2021

Good-Loop Launches Free Tool That Enables Advertisers To Measure Carbon Impact Of Digital Campaigns Purpose-powered ad platform Good-Loop has launched a free tool that allows advertisers to measure the environmental impact of their digital ad campaigns. Good-Loop’s carbon calculator enables brands and media agencies to calculate the carbon footprint of their online ads, helping to limit CO2 emissions across the industry. Digital advertising is a major contributor to carbon emissions around the globe. The internet (including our gadgets and the systems used to support them) has a larger carbon footprint than the airline industry, with online video and display ads generating the most emissions per £1 of media spend (source: Essence). The UK ad industry last year launched Ad Net Zero, an initiative backed by the Advertising Association (AA), along with the Institute of Practitioners in Advertising IPA, and the Incorporated Society of British Advertisers (ISBA) to make Adland carbon neutral by 2030. Seven-in-ten people working in the UK ad industry (71%) are worried about the negative impact the industry has on the environment (source: Ad Net Zero), while 80% of UK consumers agree that ‘companies should be doing more to be sustainable’ (source: Kantar). Good-Loop, whose programmatic technology enables consumers to donate to their favourite good causes by watching ads, launched its calculator to give advertisers a better understanding of the environmental impact of their digital media campaigns and suggest ways they can minimise emissions. The calculator is just one part of Good-Loop’s proposed four-point action plan to make the media side of digital advertising carbon positive by 2030. These are: 1. Measure: Advertisers need to benchmark the environmental impact of their digital ad campaigns For example, protecting 1 acre of mature rainforest will absorb 2.5 tonnes each year. An average Good-Loop campaign costs £1.54 to offset – a tiny fraction of the total campaign cost. 2. Reduce: Making simple changes to the media buy have a huge impact. Here are some changes advertisers can make to their media plans that can reduce the carbon cost of an ad campaign: Supporting carbon-conscious publishers. Buying on Accelerated Mobile Pages (AMP), which strip out unnecessary code and file weight. Using compressed files based on device type. Caching and using a Content Delivery Network (CDN). 3. Positive: Make media plans carbon positive by using ad formats that reward consumer attention with donations to sustainable causes Williams added: “We’re at the tipping point. At the current rate of emissions, within the next 20 years we’ll reach the point where we’ll start to experience catastrophic climate change all around the globe and the planet will become increasingly uninhabitable. As an industry, we need to do all we can to halt this disastrous rise in temperatures by adopting advertising practices that are good for the planet.” “We’re starting to see action across the industry – but we do need to do more. We need to make sure commitments to make advertising more sustainable are not just more hot air.”

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DISPLAY ADVERTISING

Affle's Mediasmart Platform Its Launches Audience Targeting & Household Sync Technology on Connected TV

MEDIASMART | October 27, 2020

mediasmart, Affle's self-serve mobile programmatic platform, today announced the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV). Though programmatic CTV ads have been available on mediasmart for sometime, this new technology now enables brands to make CTV ads more engaging by syncing CTV ad campaigns with ads on other connected devices in the same household. They can thus make their CTV ads significantly more relevant by personalizing them for specific audiences within the household. Commenting on this significant new launch, Noelia Amoedo, CEO of mediasmart said: "Programmatic ad spend on video is projected to go from 10% to 50% by 2021 with CTV expected to be over 15% of that spend. Consumption of content on CTV is growing dramatically across the world as consumers are increasingly becoming cord cutters and preferring CTV over traditional linear TV experiences.

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