Google Announces Starting November 1st, Advertisers in the UK, Austria and Turkey Will Be Absorbing the New Digital Service Tax Costs

Google | September 10, 2020

Following suit with Amazon’s move, advertisers in the UK, Turkey, and Austria are going to feel the impact of the UK’s new Digital Service Tax (DST). The additional cost will be passed directly through to advertisers. The fees will kick in starting November 1. Advertisers running ads in Austria and Turkey will have a 5% tax, and advertisers in the UK will have 2%. The main target of the DST are the large digital media companies, namely Google, Amazon, and Facebook. The threshold is for digital companies that have at least £500m in revenue, and specifically £25m in the UK. Amazon announced the increase in August, with a start date of September 1. Their fee applies to a range of their services, which differs some from a more straightforward ad environment such as Google Ads. Due to their e-commerce footprint, the fees applied will include FBA (Fulfillment by Amazon) and fulfillment fees. Facebook hasn’t issued a statement yet, but it’s widely expected they will issue a similar statement and process.

Spotlight

Your competitors are bidding aggressively on Facebook, Instagram and Twitter ads to acquire high-value customers. If you’re bidding towards cheap installs and email registrations, you may be missing out on a huge opportunity for revenue. In this episode, Erik discusses the importance of lifetime value.

Spotlight

Your competitors are bidding aggressively on Facebook, Instagram and Twitter ads to acquire high-value customers. If you’re bidding towards cheap installs and email registrations, you may be missing out on a huge opportunity for revenue. In this episode, Erik discusses the importance of lifetime value.

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Veea and iFree Group Launch TROLLEE Smart Retail Solution to Transform the Shopping Experience

Veea Inc, iFREE GROUP | September 29, 2021

TROLLEE Shopping Platform, developed by iFREE Group and powered by Veea's Edge Computing and Advertising platforms, drives new revenue opportunities for retailers and increases customer loyalty Veea Inc., a New York-based leader in integrated smart edge connectivity, computing and security technologies, and iFree Group, a Hong-Kong based conglomerate providing global connectivity, Smart City, Smart Retail and Smart Hospitality solutions, announced that they have launched their newest product, TROLLEE, at Qualcomm's Smart Cities Accelerate 2021, a global customer and partner event being held at Qualcomm's headquarters in San Diego on September 28th and 29th. TROLLEE is a highly advanced smart shopping cart platform, developed by iFREE Group, that offers one of the most advanced smart retail solutions through leveraging hybrid edge-cloud computing, Internet of Things (IoT), Artificial Intelligence (AI), indoor positioning systems, contextual digital advertising and other technologies powered by Veea's VeeaHub platform that will revolutionize big box and supermarket retail by bridging the online-to-offline (O2O) customer journey and experiences. iFREE and Veea have collaborated on a range of Smart City, Smart Campus and Smart Retail applications for several years. TROLLEE smart shopping cart, as supported on Veea's VeeaHub platform, is one of the several smart vertical solutions coming to market resulting from this collaboration. It represents another example of Smart City applications that further benefits from VeeaHub platform's AdEdge advertising solution. The AdEdge application that runs on VeeaHub's Linux server delivers the content to TROLLEE's display. AdEdge is a full-featured end-to-end advertising platform offering both cloud-based and local management of the in-store advertisements. Retailers can optionally implement other VeeaHub AdEdge-supported solutions such as smart digital signage, Augmented Reality (AR) throughout the store further supported by an SDK for the retailer's smartphone or smart glasses, smart unattended "store within the store", and several others alongside TROLLEE or just independently. TROLLEE and VeeaHub platform's combined AdEdge digital advertising solution rewrite the rules of digital marketing. Retailers will benefit from increased sales and a new source of highly-coveted advertising revenue. The companies are now making the solution available for Proof-of-Concept trials with major retailers globally. VeeaHub is a groundbreaking Smart Computing Hub product platform, with a unique software architecture and a comprehensive range of wired and wireless connectivity, supported by extensive cloud-based network management, monitoring and maintenance services. VeeaHub software platform's powerful Linux server runs user applications in complete isolation in secure Docker containers and supports multiple applications concurrently on one or several VeeaHub units across the mesh network installed at the retail location in a manner similar to the way last generation of Wi-Fi Access Points are installed. VeeaHub's highly integrated platform provides enterprise-grade Wi-Fi 6, IoT and cellular connectivity solutions, including 4G and 5G SD-WAN services, as either a primary or a failover WAN connection, with a Cloud-based full security stack for TROLLEE and other applications within the store. It incorporates IoT connectivity including Bluetooth Low Energy (BLE) and Classic, Zigbee and LoRaWAN. VeeaHub nodes installed on the local network instantaneously create a self-organizing Connectivity Mesh, called vMesh, that simultaneously provides for a Computing Mesh, a microservice-based Service Mesh, an Application Mesh and an Edge Intelligence Mesh that also supports a highly accurate indoor positioning solution. Advertising content, special offers and/or coupons for products in the store are cached on VeeaHub units and are delivered instantaneously when a shopper is in proximity of the advertised products for unparalleled shopping experiences. Real-time downloading of this content from the Cloud wouldn't result in satisfactory user experiences due to latency and lack of tight integration with indoor positioning systems. Shoppers can find what they need more efficiently while checkout is streamlined, reducing staffing requirements. Based on shoppers' journeys through the store, retailer's planograms can be highly optimized for most shoppers through machine learning and AI. Customers will use this virtual, personal shopping device as a concierge to seek recommendations, discounts, and product reviews to make their in-store experiences unique, memorable, immersive, fun, and, most importantly - easy. Veea's AdEdge contextual digital advertising solution is a highly sophisticated advertising platform that intelligently and proximally micro-targets shoppers, or visitors at any venue, in the real world with interactive and immersive advertising from a global network of advertisers. It processes real-time data from multiple sources to provide holistic insights and deeper intelligence about ad performance, viewer attentiveness, demographics and shoppers' preferences. Retailers can for the first time set a full range of advertising campaign goals and constraints that are delivered locally through VeeaHub platform's Content Delivery Network (CDN) with the ability to cache the ad content for targeted, personalized advertising supported by its highly accurate indoor positioning solution. "This is a revolutionary technology that truly enhances revenue opportunities for the hypermarket retailers. TROLLEE can be fitted to existing shopping cart stock, giving retailers significant cost savings and an immediate roll out that will quickly cover their initial investment, TROLLEE is driving Martech, Edge AI, Data Intelligence, Smart iOTs, AR Spatial Computing, and Omnichannel to push smart retail technology to the next level." said Soh Wei Hong, CTO of iFREE GROUP. VeeaHub powers the TROLLEE platform for delivery of ads and promotions in real-time, linked to location beacons in-store, so retailers and brands can engage customers at the perfect moment to influence their buying decisions. It leverages its on-board AI and activity monitoring data collection software to carry out simple automated decisions that enhance customers' overall retail experience and satisfaction, thus improving customer loyalty and profitability. The solution is ideal for supermarkets and "big box" retailers. The platform may optionally be integrated with the retailer's loyalty program and/or POS to tie together all the above with customer purchase history to deliver the most satisfying shopping experience while substantially increasing the value of the in-store advertising by reporting the ad conversions. TROLLEE trials now underway in Southeast Asia, China, and Japan are garnering positive feedback from major retailers. One of the region's largest supermarket chains has been collaborating closely in the development of TROLLEE. "Retailers must join the digital transformation revolution in order to grow in today's hyper-competitive markets. TROLLEE offers an easy-to-use, cost-effective, and impactful platform to grow profit margins through increased sales, customer loyalty and new profit centers, while eliminating overhead through decreasing hard costs and finding new efficiencies. This breakthrough innovation provides all of that in a fun, easy to use, interactive and immersive way, with the ability to share those experiences with friends and family members in real-time, which can make the in-store ads and promotions go viral and, at the same time, keep customers coming back for a more fun-filled shopping experience." said Allen Salmasi, Founder and CEO of Veea About Veea Veea™ is redefining and simplifying secure edge computing that improves application responsiveness, reduces bandwidth costs, and eliminates central cloud dependency. VeeaHub® Smart Computing Hubs™ integrate a full range of connectivity options, application processing power, and a full security stack to form an elastic edge computing platform with a dynamic connectivity and application mesh that can easily be deployed and centrally managed from the cloud. Veea Edge Services run across this application mesh to deliver secure remote access, IoT/IIoT/AIoT, and a wide range of smart applications. These elements along with a range groundbreaking vertical-specific applications comprise the Veea Edge Platform, serving the needs of organizations across Smart Buildings, Smart Energy, Smart Cities, Smart Construction, Smart Farming, Smart Retail, and other industry verticals. Veea's Virtual Trusted Private Networking (vTPN™) solution, based on a unique and highly secure VPN technology and cloud-managed full stack security services, makes it simple and affordable to securely connect for most smart vertical market applications including the remote and work-from-home workforce and branch offices. Veea was formed in 2014 and is headquartered in New York, NY, with its development activities primarily located in its engineering offices in Bath, UK, and Iselin, New Jersey, USA, along with sales and support offices located at multiple locations throughout the US, France, South Korea, and Brazil. Veea was named by Gartner as a 2021 Cool Vendor in Edge Computing

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Kubient Discovers Latest Findings of Fraudulent Activity Occurring Within the Programmatic Ecosystem via AI

Kubient | October 15, 2020

Kubient, Inc. (NasdaqCM: KBNT, KBNTW) ("Kubient" or the "Company"), the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced its latest findings of fraudulent activity occurring within the programmatic ecosystem. Via its patent pending Kubient Artificial Intelligence (KAI) ad fraud prevention, now available to the public, Kubient detected Wease.IM, a scheme that was duping brands and their supply- and demand- side platforms into purchasing fake traffic. Index Exchange, PubMatic, Sovrn, Verizon Media, Improve Digital, The Trade Desk, Amazon.com, Adobe, Outbrain, Sephora were all victims. The KAI pre-bid ad-fraud prevention tool helps stop fraud before it happens through pattern recognition and device scoring. The algorithm is trained to analyze the behavior, consistency, and quality to determine its credibility - accurately flagging fraud in less than 10ms of an ad bid, faster than any other tool on the market. In its work with its partners, the KAI team found the Weasel Injection structure and tested it independently. Ultimately, they determined it utilized PreBid.js header bidding but masked/spoofed the true identity of the properties it was selling while also being compliant with both ads.txt and sellers.json protocols. This was accomplished using a bait and switch advert (Malvertising) that when activated would facilitate the Fraudulent Reselling Scheme.

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GumGum Announces the Acquisition of JustPremium and Accelerates Global Expansion

GumGum, JustPremium | August 11, 2021

GumGum, the leader in contextual intelligence technology, announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe. Their combined offering makes them one of the only global providers with a unified solution delivering attention-grabbing ad creatives in contextually relevant digital environments across global campaigns. Contextual targeting is set to be a $412 billion business by 2025 and both GumGum and JustPremium have seen significant growth as the industry has rapidly accelerated its shift to contextual technology and attention first digital advertising solutions. GumGum’s 2021 revenue alone is on track to grow over 40% compared to last year, with the addition of JustPremium, GumGum expedites that growth and furthers its position as a global strategic partner. Together they will lead the industry in offering a comprehensive solution that leverages both contextual and creative to deliver campaigns that are dynamically placed and drive consumer attention across digital environments for video, display, and CTV. Their first combined offering will include a new high impact in-content (outstream) video ad unit, which will be the first to be powered by Verity, GumGum’s accredited contextual data solution. “Brands are looking for a strategic partner with value tested and accredited technology that drives campaign results, with no reliance on cookies, on a global scale. We believe this acquisition makes us that partner,” said Phil Schraeder, Chief Executive Officer, GumGum. “It’s all about creative, context, and global scale. With those three elements, powered by sophisticated technology, we deliver what consumers want across all digital environments and, as a result, drive strong campaign ROAS for our brand partners.” This acquisition is an integral part of GumGum’s global growth strategy. JustPremium helps some of the world’s most powerful brands connect with more than 900 million people in premium environments. By joining forces with JustPremium, GumGum doubles its brand and publishers presence in the U.K. and will expand into eight new markets including Germany, France, Spain, Netherlands, Belgium, Sweden, Denmark, and Mexico. “Over the past seven years we've seen three significant trends emerge in LATAM including a huge shift to digital and the efficiency of programmatic, while advertisers continue to demand attention-grabbing creatives. A major need for a privacy-first contextual solution that will set the standard for what a cookieless future should look like. Last but not least, Mexico City is becoming a more centralized hub for executions across the LATAM markets,” said Harmen Tjaarda, co-founder of JustPremium. “GumGum’s acquisition of JustPremium will be a game changer for the region. The combination of GumGum’s industry-leading accredited contextual data technology with JustPremium’s rich-media marketplace will offer advertisers a cookie-free, attention-grabbing solutions that will deliver incredible benefits for advertisers and publishers in Mexico and abroad.” JustPremium is a European-based company, headquartered in Amsterdam, with approximately 150 employees globally. JustPremium’s CEO, Eric Visser will stay on as the President of EMEA for GumGum and report to Phil Schraeder, GumGum’s CEO. JustPremium’s organization and name will be integrated under the GumGum brand.

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