Google cracks down coronavirus adverts related to 5G conspiracy theories

techradar | April 09, 2020

At a Glance:
  • Google has rolled out new measures to crack down on misleading health claims about 5G and conspiracy theories.

  • UK government and the country's mobile industry joined together to plead for the spread of misinformation to stop.

  • The UK government has ordered social networks to do more to prevent the spread of misinformation.


Google has announced a crackdown on adverts around misguided conspiracy theories concerning a link between coronavirus and 5G networks.



The search giant has said it will be banning advertising on search terms and keywords that relate to “misleading health claims” surrounding 5G and coronavirus.



The news follows several attacks by conspiracy theorists on 5G masts across the UK, despite repeated advice from scientists that there is no link between the global pandemic and the high-speed networks.



Youtube, which is owned by Google, has also banned all videos that falsely link the next-generation mobile network to Covid-19 symptoms.



It follows reports that at least 20 mobile phone masts have been damaged in arson attacks in recent weeks as a result of conspiracy theories.



Coronavirus conspiracy



According to The Telegraph, Google says that the adverts fall under its sensitive events policy, which has been in place since January, when the coronavirus began to spread outside of China into other countries.



Learn more: 5G and coronavirus: scientists say rumors are 'complete and utter rubbish' 



This looks to prevents companies and individuals from profiteering from public health emergencies by blocking their adverts from appearing in search results.



Earlier this week, scientists, the UK government and the country's mobile industry joined together to plead for the spread of misinformation to stop. As well as attacks on masts, telecoms, and networking infrastructure workers have also faced abuse and assault.



Recent guidance from the International Commission on Non‐Ionizing Radiation Protection (ICNIRP) took into account more than two decades of research and concluded there was no risk to public health.



Anti-5G campaigners have argued next-generation-networks can cause a range of health problems even though the entire body of research available refutes these claims, while World Health Organisation (WHO) recommendations are that 5G is safe.



The 5G story is complete and utter rubbish, it’s nonsense, it’s the worst kind of fake news.

- Stephen Powis, England’s National Medical Director



Spotlight

If you have ever felt out of your depth in a discussion about email marketing, rest assured you are not alone. These top 25 common email marketing terms and defi nitions below will help you expand your email marketing vocabulary and make you look and feel like an expert

Spotlight

If you have ever felt out of your depth in a discussion about email marketing, rest assured you are not alone. These top 25 common email marketing terms and defi nitions below will help you expand your email marketing vocabulary and make you look and feel like an expert

Related News

AD NETWORKS

VIZIO Accelerates Advertising Technology Investments, Expands Team To Meet Growing Demand for Direct-to-Device Advertising Experiences

VIZIO | February 08, 2022

VIZIO (NYSE: VZIO) today announced the expansion of its direct-to-device advertising business to meet increasing advertiser demand and further fuel its growth as a streaming-first, data-driven media company. The latest additions to VIZIO’s in-house ad tech team include experts and engineers from across the industry, such as VP of Product Management Oscar “Oz” Lang, formerly head of product for Adobe's Advertising Cloud TV business, and VP of Product Engineering Ben Sullins, formerly SVP of Engineering with SpotX. Additional new members of VIZIO Ads’ technology team have recently joined from WarnerMedia, Comcast, Discovery, Magnite, Vevo Ads and other leading companies. To house this growing team, VIZIO recently expanded its footprint with the opening of its Tech Innovation center in Denver, Colorado in December. The new Denver office is home to 140 of VIZIO’s engineering and tech specialists focused on the innovation of VIZIO’s software, ad products, and entertainment ecosystem. The VIZIO Ads and Innovation teams are now more than 400 people strong, collaborating together to drive the future of television from offices in key markets across the country including Los Angeles, San Francisco, New York, and Denver. Since our IPO last year, we have been heavily investing in engineering and software to scale our Platform+ operations and build out our in-house ad tech team. This investment will not only provide unique opportunities and measurable outcomes for advertisers, but it also helps us drive better consumer experiences.” David Rudnick, Senior Vice President of Product Engineering at VIZIO. The expanded team will focus on innovation, planning, targeting, measurement, and product development across the entire VIZIO Ads product suite, which is fueled by proprietary Automatic Content Recognition (ACR) technology from VIZIO’s Inscape. Inscape provides unparalleled viewership data from 18.6MM+ devices, which provides brands and agencies with greater transparency, accuracy, relevancy, control, and attribution that connects ad buys to business outcomes. VIZIO Ads’ suite of products include True Incremental Reach, Universal Frequency Control, and Household Connect, which is its omnichannel offering helping marketers expand audience reach for cross-device campaigns. VIZIO’s Homescreen is the first stop for millions of Smart TV households, and streamlines the search and discovery process for viewers, while providing exclusive opportunities for marketers to reach those viewers with tune-in ads and creative brand messaging. Rudnick continued, “Consumers are rapidly shifting to the Smart TV experience, and because we own the hardware, software, and data, we are able to innovate in ways that others can’t. With continued momentum on the Platform+ side of our business, which is a function of better personalization and engagement on SmartCast, we are driving interest with brands, advertisers and content partners to work with VIZIO.” VIZIO Ads’ unique direct-to-device offering has doubled the number of participating unique brands and tripled its average revenue per advertiser in the last year. Additionally, VIZIO Ads’ 2022 upfront commitments exceeded $100 million, a fourfold increase over 2021, including enterprise-level buys from six major agency holding companies and encompassing a number of top advertising categories in traditional TV such as automotive, insurance and retail. More About VIZIO Ads VIZIO Ads was created to help deliver a more relevant advertising experience to consumers and brands alike. Offering premium, addressable advertising inventory inside of WatchFree+, SmartCast and within popular TV apps, VIZIO Ads gives advertisers the ability to reach new audiences with relevant messages at the right time. VIZIO Ads gives its customers personable service, app-level transparency, and screen-level verification to ensure brands can invest with confidence across one of the largest smart TV footprints in the U.S.

Read More

Adverty completes integration with US-based digital advertising technology platform Smaato

Adverty | August 26, 2020

Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato's wide range of global buy-side partners and advertisers to access Adverty's new seamless in-game ad inventory at scale.Adverty, the leading in-game platform for advertisers, agencies and content creators, announces the completed platform integration with US-based Smaato's Digital Advertising Technology Platform used by top brands and media buyers to specifically access advertising space in mobile games and applications. The partnership, signed at the end of last year, allows Smaato's buy-side clients to access Adverty's unique seamless in-game ad inventory at scale, while Adverty can tap into global marketers looking to advertise within games.

Read More

AD TECH AND MARTECH

Hepsiburada announces advertising partnership with Facebook

Hepsiburada | November 15, 2021

Hepsiburada (NASDAQ: HEPS), a leading Turkish e-commerce platform, today announces a joint performance advertising platform in partnership with Facebook. Managed Partner Ads (MPA) is a next-generation social media advertising platform designed to be used exclusively by Hepsiburada's small and mid-size enterprises (SMEs). The platform allows SMEs to place targeted adverts on Facebook and Instagram. Once live, the adverts will be seen by millions of potential customers on Facebook and Instagram, helping to boost sales. The platform also enables businesses selling on Hepsiburada to instantly and easily manage their advertising campaigns. The platform's goal is to enable SMEs who sell their products on Hepsiburada to increase their web traffic by a factor of 10 and potentially triple their sales through advertising on Facebook and Instagram. The sign-up process for SMEs before they can gain access to the Hepsiburada-specific Facebook ad panel is user-friendly and includes just five steps; asset identification, budget setting, ad creation, product review and preview. Driving the Digitalization of Commerce in Turkey Murat Buyumez, Chief Commercial Officer of Hepsiburada said: "Building on our HepsiAd platform, which offers next-generation digital advertising solutions and technologies to merchants, we are pleased to lead the region with the launch of Managed Partner Ads in partnership with Facebook. With this partnership, we once again reaffirm Hepsiburada's innovative and sector-leading position in driving the digitalization of commerce in Turkey." "A key aspect of our digitalization mission involves helping SMEs with their e-commerce performance so that they can grow and expand, and the HepsiAd platform will provide those companies with access to millions of potential customers through a user-friendly interface. To deliver a seamless online shopping experience and a Super App ecosystem from which all of our stakeholders can benefit, we will continue to cooperate and co-invest in projects with companies who are leaders in their respective fields through innovation and entrepreneurial spirit." About Hepsiburada Hepsiburada (NASDAQ: HEPS), is a leading e-commerce technology platform in Turkey, combining a globally proven e-commerce business model with a one-stop 'Super App' to cater to its customers' everyday needs and to help improve people's lives. Customers can access a broad range of products and services including same-day delivery of groceries and essentials, products from international merchants, airline tickets and payment services through Hepsiburada's embedded digital wallet, HepsiPay. In 2020, Hepsiburada seamlessly connected 33 million members and nearly 45,000 active merchants. Founded in Istanbul in 2000, Hepsiburada was built to lead the digitalization of commerce in Turkey. As a woman-founded organization, Hepsiburada is committed to meaningful action to empower women. Through our 'Technology Empowerment for Women Entrepreneurs' program, the company has reached more than 23,000 women entrepreneurs across Turkey. About Meta: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

Read More