Google, Facebook Stock May Rise Even Higher on Online Ads

Digital ads may account for just one in four advertising dollars, far less than Morgan Stanley analyst Brian Nowak previously believed, suggesting industry leaders Google and Facebook have more room to build up their vast businesses, the analyst says. In a research report Monday, Nowak estimated that online penetration of traditional advertising may be 25% not 50% as he thought earlier part of a confluence of factors that point to growth for the companies.

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