Google Faces Irish Advertising Probe For GDPR Compliance

Google | May 23, 2019

Irish data protection watchdog begins investigation to see if Google is obeying GDPR with its advertising services. The Irish Data Protection Commission (DPC) has begun an investigation into Google’s advertising service and whether it is obeying Europe’s strict privacy rules. The investigation comes almost a year since the General Data Protection Regulation (GDPR) rules came into effect in Europe, and they strictly govern how companies must treat people’s data. Companies for example can be fined up to 4 percent of global annual turnover if the offence is serious enough. The GDPR rules have already bitten Google quite hard already. In January Google was slapped with a 50 million euro (£44m) fine. That fine, issued by the France’s data protection office (CNIL), found the US search engine guilty “for lack of transparency, inadequate information and lack of valid consent regarding the ads personalisation.” But now the Irish DPC is also investigating whether Google’s use of personal data to target online advertising is compliant with European privacy rules.

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Social media has revolutionized the methods, motives, and metrics of marketing. As a result, it keeps challenging the advertising industry to keep up with the latest technological innovations, tactics, and consumer expectations. Today, social media is how audiences are spending their time and where marketers are spending their money. As a result, online opportunities have taken top priority in the media mix.

Spotlight

Social media has revolutionized the methods, motives, and metrics of marketing. As a result, it keeps challenging the advertising industry to keep up with the latest technological innovations, tactics, and consumer expectations. Today, social media is how audiences are spending their time and where marketers are spending their money. As a result, online opportunities have taken top priority in the media mix.

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