Google India spent Rs 1,100 cr on media investments in 2018

For a company that is known to dominate the global online advertising market along with social networking giant Facebook, Google has itself emerged as one of the top advertisers in India over the last two years. The online search giant was among India’s largest advertisers in 2017-18, shelling out huge dollars to create awareness about, and drive adoption of, its products. Last year, Google increased media investments for its payments and services businesses, in particular, besides its hardware products Google Home (smart speaker) and Google Pixel. The company is learned to have spent around Rs 330 crore in 2017 on traditional mediums, or what are offline channels for advertising, as per media planners tracking advertising budgets. Offline mediums include television, print, radio and outdoor. Till November 2018, that spending increased to Rs 540 crore, as per data collated by media agencies, accessed and reviewed by ET. This figure does not include its spending on online channels.

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