Cloud Nine | March 02, 2022
Cloud Nine Web3 Technologies Inc. (CSE: CNI) (OTC: CLGUF) (FRANKFURT: 1JI0) (“Cloud Nine” or the “Company”), a leading decentralized network and data storage technology company, has deployed advertising billboards in the Decentraland Metaverse, promoting Cloud Nine’s Limitless VPN (virtual private network).
Cloud Nine was able to work with TerraZero Technologies Inc. (“TerraZero”) and use their virtual land holdings and their portfolio of land-holding partners, to select billboard locations, ideate content for the creative and deploy the billboards all in one go, including interactive functionality that gives viewers truly unique impressions. Cloud Nine is the first VPN built with a focus on the Metaverse and has implemented what TerraZero sees as the next level of “Experiential Advertising”.
“Cloud Nine is in a unique position to take advantage of multiple market opportunities through tactical deployment of its Limitless VPN technology,” said Lucas Russell, President and CEO of CNI. “We wanted to find a way to make a splash and signal to our users, stakeholders and shareholders that Cloud Nine is serious about the Metaverse and its commitment to web3 technologies, and engaging with TerraZero to become the first VPN to advertise in the Metaverse was an easy choice to make. Decentralized metaverse worlds often do have users utilizing a VPN which makes this a logical focus to expand the usage of Limitless.”
The Company plans to aggressively expand its Limitless VPN technology over the coming months and will begin a new multimedia marketing program shortly. “I am excited about the capabilities and adaptability that the team at Cloud Nine has developed into the Limitless platform,” commented Mr. Russell, “For example, most, if not all VPNs position their servers throughout the world based on cost. With Limitless, we plan to choose our server locations based on user experience. If our users want to access the Metaverse with a Limitless VPN, we will put a server near them. If enough demand for our VPN comes from professional Call of Duty players, we will make sure we have a physical server located in Las Vegas to optimise their experience.”
In an effort to continually enhance our global network coverage, Cloud Nine is pleased to announce the addition of two new VPN server locations in Sydney, Australia and Sao Paulo, Brazil.
Dan Reitzik, CEO of TerraZero, said, “Cloud Nine and the Limitless platform was the natural choice to showcase the advertising abilities of the Metaverse. The Internet of the early days was swamped with pop-ups. Web 2.0 and social media were built on the backs of personal data. Now Web 3.0 solves both of those issues. We are looking at advertising from an ‘experiential’ perspective, and we do not need to know the last four digits of a user’s social security number. One reason I love the Metaverse and decentralized worlds is that anonymity is valued. At the same time, there are more unique ways to deliver brand messaging to the right users at the right time in the Metaverse than any other industry I have ever seen, and TerraZero plans to bring that kind of experience to every one of our clients.”
About Cloud Nine Web3 Technologies Inc.
Cloud Nine is a diversified technology company focused on leveraging its proprietary Web 3.0 technology products to enable the decentralized movement among consumers and business alike. Web 3.0 enables a sustainable world where decentralized users and machines are able to interact with data, value and other counterparties via a substrate of peer-to-peer networks without the need for third parties creating many benefits such as giving each user full control and ownership of all personal and corporate data.
Simpli.fi | February 02, 2022
Simpli.fi, the advertising automation platform for agencies, brands, and media companies, today announced a partnership with Social Display advertising pioneer, Spaceback. The new offering allows advertisers to automatically convert social media content into programmatic display ads.
Simpli.fi's strategic partnership with Spaceback empowers any Simpli.fi client with a social media presence to translate social media posts instantly into production-ready creative assets that are pre-configured for immediate activation on the Simpli.fi platform. The new offering automatically generates authentic recreations of a brand's social media posts into the six most popular banner ad sizes, including in-banner video, giving the appearance of native social posts.
"We are excited to partner with Spaceback to provide our clients an automated solution for developing display creative from high impact social assets," said Ryan Horn, SVP of Marketing at Simpli.fi. "Driving performance and efficiencies are key areas of focus for Simpli.fi and this partnership will expand our capabilities in both areas."
Additionally, Social Display with Spaceback supports all major social media platforms including Facebook, Instagram, TikTok, Twitter, LinkedIn, and Pinterest. Reactions such as likes and comments on the original post update in real-time on the corresponding display ads. The fully automated process will track advanced engagement metrics and enable Simpli.fi's clients to boost performance and efficiency.
By combining Spaceback's Social Display creative solution with Simpli.fi's audience-first display solutions, brands can efficiently leverage the power of social media experiences across the open web. The result is a display experience consumers love that is always up-to-date with authentic social content that drives real ROI for marketers."
Mark Dinets, Partnerships Director at Spaceback.
Simpli.fi is a leading provider of workflow software and programmatic advertising solutions, serving over 1,500 agencies, advertisers, and media buying organizations. Our solutions enable our customers to perform more effectively and efficiently, and maximize ROI on their advertising spend across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 100,000 campaigns for 25,000 advertisers in a typical month. Simpli.fi's investors include leading private equity firms Blackstone and GTCR.
Spaceback's automated creative platform connects the power of social media to the billions of daily advertising opportunities outside of the walled-gardens. Digital Marketers use Spaceback to authentically recreate social media experiences across the open web. Social Display ads leverage the power of social media to engage audiences and generate superior performance compared to standard banner ads.
Vibenomics | December 15, 2020
Vibenomics, an location-based Audio Out-of-Home™ (AOOH) advertising and experience organization, today declares its partnership with IRI®, a worldwide pioneer in imaginative arrangements and administrations for shopper, retail and media organizations. Together, Vibenomics and IRI unite to measure the direct sales effect of presentation to Audio OOH advertising while at the same time offering advertisers exclusive access to SKU-level granularity for both pre-crusade practicality and post-campaign analysis.
Being the option to understand return on investment (ROI) from Audio OOH is critical for advertisers and marketers. Without these experiences, marketers and CPG brands are less inclined to settle on educated choices. With this partnership, IRI will scale Vibenomics' estimation capacities and transfer experiences back to media purchasers in a manner that is important and opportune, indicating exact ROI from the Audio OOH arrangement so advertisers and marketers feel confident about how their media dollars are being spent.
“At Vibenomics, we work very closely with retail media as we serve as a true partner. Part of that partnership means being able to prove ROI from their investments so they can guarantee they’re allocating their ad spend where it makes the most impact,” said Paul Brenner, CSO at Vibenomics. “Through our exclusive access to point-of-sale data, down to the SKU-level, from our grocery and convenience store customers, along with our partnership with IRI to analyze that data, Vibenomics has the ability to collaborate with advertisers to plan tests appropriately and analyze incremental sales lift and return-on-ad-spend (ROAS).”