DISPLAY ADVERTISING
DeepIntent | January 12, 2023
DeepIntent, the leading healthcare advertising technology firm designed to influence improved patient health and business results, accomplished a key milestone, attaining growth for the fifth straight year and a triple-digit growth rate across CTV campaigns.
The firm added more than 100 employees in 2022, outpacing the expansion of the healthcare advertising industry as a whole, as pharmaceutical marketers increasingly embraced digital advertising, notably on CTV. In 2022, CTV spending on DeepIntent's demand-side platform grew by a factor of three, making it one of the fastest-growing channels for most pharmaceutical companies using the DeepIntent Healthcare Advertising Platform.
In the last year, DeepIntent has released several innovations that blend data and technology to increase the efficacy of campaigns. For example, using the patented technology of DeepIntent OutcomesTM, DeepIntent became the first demand-side platform to provide a patient reach guarantee in May of last year.
Founder and CEO of DeepIntent, Chris Paquette, said, "As we enter our seventh year as a company, DeepIntent has become more than the DSP of choice for healthcare marketers. Building upon our capabilities for campaign planning, activation, measurement, and optimization, we've made a number of strategic investments to keep that momentum going as we continue to lead pharma into the future."
(Source: Cision PR Newswire)
Additional achievements of DeepIntent in 2022 include the following:
Employing its first Chief Operating Officer, Amit Chaturvedi, who expanded revenues by more than tenfold at WarnerMedia, to integrate and grow DeepIntent's sales, client success, campaign management, and business development teams
Hosting a first-of-its-kind summit, "Innovating with Intent," on the future of CTV for healthcare marketers
Integration with LG Ads Solutions' real-time ACR data store covers over 30 million LG smart TVs in the US.
Winning multiple awards from PM360, which named Chris Paquette CEO of the Year and DeepIntent's Audience Marketplace one of the most innovative products of 2022.
About DeepIntent
DeepIntent leads the healthcare advertising business with data-driven, future-proof solutions. DeepIntent's technology, designed specifically for healthcare marketers, is proven to increase audience quality and script performance. Marketers can plan, monitor, activate, and optimize campaigns from a single platform. The company, conceived by former Memorial Sloan Kettering data scientists, enables nine of the top ten pharmaceutical companies and primary healthcare advertising agencies to enhance patient outcomes via the innovative use of advertising, data science, and real-world health data.
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BRAND MARKETING, AD TECH AND MARTECH, ADVERTISER PLATFORMS
Start.io | December 28, 2022
For efficient and effective mobile application ad targeting, the purchase and placement of ad space are automated using software for programmatic media buying. Deriving the maximum monetization benefits from programmatic media buying optimizes ad revenues and helps generate a higher return on investment (ROI) for advertisers.
For this, Start.io, a popular software development kit (SDK) and monetization software, is partnering with Nimbus, a header bidding platform for programmatic media buying. Start.io's SDK is used by over half a million apps each month. The partnership will allow mobile publishers and developers to access first-price auction bidders through Nimbus in order to maximize revenue and provide polished ad experiences.
Avoiding advertisers from paying for ads that are not seen by users and only paying for the ads that are seen by users helps optimize the advertising ROI. Nimbus’ header bidding platform for programmatic media buying aims to benefit both the advertisers and the publishers with its innovative collaboration.
Start.io and Nimbus together will provide some of the most comprehensive reporting with their edges in monetization and ad auctions, respectively. Nimbus is a new, agnostic ad platform that combines a competitive programmatic auction with comprehensive reporting. Start.io is a mobile marketing and audience platform that uses direct integration with over 500,000 monthly active apps to provide access to global first-party data for predicting behaviors and identifying growth opportunities. The partnership between the two companies will make more inventory available and combine the audience-based demand from Start.io with the demand from Nimbus.
Real-time bidding (RTB) during ads allows advertisers to bid on ad inventory in real time through an auction process. On the other hand, programmatic direct will let advertisers buy ad space from publishers in real time, so they won't have to go through an auction. This will make ads look better. This creates an advertising ecosystem that works better for both publishers and advertisers.
"Partnering with Nimbus allows us to offer additional integration methods with publishers through the Nimbus in-app bidding solution. I'm excited to see the results this partnership will bring to both Start.io and Nimbus." - Ravit Ross, Start.io CRO
We are excited to partner with Start.io to offer publishers another premium and diverse demand partner. Start.io has a rich history within the app ecosystem, and we look forward to them bringing that experience to the Nimbus umbrella of demand partners."
- Adam Gray, Sr. Director of Programmatic Growth, Nimbus
About Start.io
Start.io is a mobile marketing and audience platform that uses AI for more efficient, effective, and precise mobile marketing and audience targeting. Our mission is to empower marketers and developers by reinventing mobile marketing and providing easy marketing solutions. Start.io's direct integration with 500,000 mobile apps that are used at least once a month gives it access to a level of global first-party data that has never been seen before. This data can be used to understand and predict behavior, find new opportunities, and fuel growth.
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DISPLAY ADVERTISING, RETARGETING
Clear Channel Airports | January 18, 2023
Clear Channel Airports (CCA), the U.S.-based airports business of Clear Channel Outdoor Holdings, Inc., launched yet another cutting-edge digital media program for the highly anticipated grand opening of Newark Liberty International Airport (EWR) Terminal A. The digital media makeover, created in collaboration with the PANYNJ, includes almost 6,000 square feet of the most cutting-edge premium advertising media.
Global businesses headquartered in New Jersey, such as Rutgers University, Audible, and Atlantic Health System, are the first advertisers to access this new airport media area, where they will reach millions of airport consumers using the most advanced digital and printed display technology.
Clear Channel Airports, the nation's premier airport media supplier, included this advertising space in the terminal's $2.7 billion refurbishment. The nearly one million square foot terminal offers advertising, brand collaborations, sponsorship, and experiential marketing options for brands and enterprises seeking to reach millions of flyers in the larger metro region.
This current redevelopment at EWR coincides with CCA's 12-year contract with the Port Authority of New York and New Jersey to renovate its prestigious airports, including LaGuardia (LGA), John F. Kennedy International (JFK), and Stewart International (SWF). The partnership, announced in October 2020, is the biggest airport sponsorship and advertising campaign in the United States.
CCA's new digital media program involves over 70 high-impact and innovative displays throughout the 33-gate terminal, including an iconic 24-foot seamless digital "umbrella" — a suspended, first-of-its-kind airport advertising screen hanging above the terminal's most enormous concourse, where not only can you view the massive installation head-on in both directions, but you can also see the advertising as you walk beneath it.
Moreover, a network of 54 ultra-high-definition LCD panels, two distinctive 42-foot curved LED soffits, and 16 dynamic digital columns illuminate the new ultramodern interior of Terminal A, providing an impactful, audience-focused advertising environment. In addition, CCA said that a 75-foot-long external head-on digital welcome display would be added to the new consolidated car rental facility (CONRAC).
About Clear Channel Airports
Clear Channel Airports is the foremost airport advertising, sponsorship expert, and pioneer in the United States, having devoted over 45 years to airport advertising. Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc., is one of the world's largest outdoor advertising companies. Clear Channel Airports operates over 260 airport media programs worldwide and has a presence in 28 of the top 50 U.S. markets with major airports.
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