Google India spent Rs 1,100 cr on media investments in 2018

Google | January 24, 2019

For a company that is known to dominate the global online advertising market along with social networking giant Facebook, Google has itself emerged as one of the top advertisers in India over the last two years. The online search giant was among India’s largest advertisers in 2017-18, shelling out huge dollars to create awareness about, and drive adoption of, its products. Last year, Google increased media investments for its payments and services businesses, in particular, besides its hardware products Google Home (smart speaker) and Google Pixel. The company is learned to have spent around Rs 330 crore in 2017 on traditional mediums, or what are offline channels for advertising, as per media planners tracking advertising budgets. Offline mediums include television, print, radio and outdoor. Till November 2018, that spending increased to Rs 540 crore, as per data collated by media agencies, accessed and reviewed by ET. This figure does not include its spending on online channels.

Spotlight

The attention economy has always existed—penny papers competed with each other the same way streaming services do now—but today we feel it so much more because our devices are no longer plugged into walls; we can take them with us, to have entertainment and knowledge wherever we go. Tristan Harris, a design thinker and former ethicist at Google, explains how advertising has become increasingly persuasive and tailored in the age of big data. Companies sell users' attention and personal information to the highest bidder, who uses it to manipulate thoughts and beliefs—be it about products or politics—with very little transparency. "So many of our institutions depend on us having sovereign minds and sovereign ideas," Harris says. To find out more about Tristan Harris, head to tristanharris.com.

Spotlight

The attention economy has always existed—penny papers competed with each other the same way streaming services do now—but today we feel it so much more because our devices are no longer plugged into walls; we can take them with us, to have entertainment and knowledge wherever we go. Tristan Harris, a design thinker and former ethicist at Google, explains how advertising has become increasingly persuasive and tailored in the age of big data. Companies sell users' attention and personal information to the highest bidder, who uses it to manipulate thoughts and beliefs—be it about products or politics—with very little transparency. "So many of our institutions depend on us having sovereign minds and sovereign ideas," Harris says. To find out more about Tristan Harris, head to tristanharris.com.

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Cloud Nine Publishes Metaverse Advertising Billboards for Its “Limitless VPN” Metaverse ‘Focused’ VPN Service

Cloud Nine | March 02, 2022

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Simpli.fi Announces Social Display Ad Creation Capabilities Via Partnership with Spaceback

Simpli.fi | February 02, 2022

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ADVERTISER PLATFORMS

Vibenomics and IRI Join Forces to Measure the Direct Sales Impact of Exposure to Audio Out-of-Home Advertising

Vibenomics | December 15, 2020

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