Google introduces Play Pass, a monthly subscription for ad-free apps

pocketnow | September 24, 2019

We first heard about Play Pass roughly a year ago, when an APK teardown from our friends at XDA Developers revealed a subscription service. It was shortly followed by a Google Opinion Rewards survey asking about an app store that “has a subscription that offers hundreds of dollars worth of paid apps and games for a monthly fee”. Fast forward to today and Google is officially introducing Google Play Pass, a “subscription service that gives you access to more than 350 apps and games that are completely unlocked all free of ads, in-app purchases and upfront payments”.

Spotlight

How to Set up Advertising Account on Facebook. If you just starting with your advertising you must set up your advertising account first. I will teach you how to do it in this video.

Spotlight

How to Set up Advertising Account on Facebook. If you just starting with your advertising you must set up your advertising account first. I will teach you how to do it in this video.

Related News

AD NETWORKS

EKC PR Announces Representation of Digital Advertising Company WOW Media

EKC PR | February 01, 2021

Beverly Hills public relations, marketing and branding firm EKC PR signs technologically advanced digital advertising organization WOW Media to its list of customers. WOW Media's enlightening digital bulletins are the first of its kind in the U.S., boasting splendidly brilliant and bright screens, controlled in excess of 500 times the pixels in a 4K TV. The displays present large number of weekly impressions and provide brands with new and exciting approaches to intensify their messaging. Making significant waves in business, technology and real estate markets, WOW Media boasts a powerhouse client base list, which incorporates corporations like Disney, Amazon, Apple, Coca-Cola, McDonald's, HBO, Netflix, and more! Elevating a brand's bottom line by delivering upscale and powerful interactive possibilities, WOW Media improves a client's exposure and financial effect, and raises revenue development for the city where the billboard is put. As of now, the billboards are strategically situated in middle of streets and freeways in the hotspot city of Inglewood, CA close to Los Angeles, offering and conveying exceptional clearness and size, and making an IMAX-style seeing experience that brings digital OOH advertising.

Read More

AD NETWORKS

Numerator Introduces Paid Social Media and Streaming ads in the form of Ad-Supported Video On-Demand Monitoring

Numerator | January 15, 2021

Numerator, a data and tech organization serving the statistical surveying industry, has presented Paid Social Media and streaming ads as Ad-Supported Video On-Demand (AVOD) observing through Numerator Ad Intel. Numerator Ad Intel will presently write about 24 media channels with the two new augmentations - giving insight into innovative and ad spend. "Marketers deserve data and products that allow them to quickly cut through the noise and understand a complete view of the market," said Amy Fitzgerald, SVP of Strategy, Numerator. "These two new channels complement our large proprietary data sets, allowing us to quickly add additional context for our customers." Paid Social Media advertising data centers around versatile inclusion that incorporates advertising creatives, media spend data and impressions. The paid social portable data is being sourced through another organization with Pathmatics, a showcasing insight stage, and incorporates Facebook Mobile, Twitter and Instagram. Paid desktop data and spend displaying will be made accessible through exclusive Numerator technology. "Paid social media advertising has become a core way for brands to reach on-the-go Americans, even during the pandemic as platform use skyrockets," said Gabe Gottlieb, CEO, Pathmatics. "Marketers deserve a holistic, transparent view into the digital ad world, and our new partnership with Numerator will help enable this so that marketing teams feel continuously supported and knowledgeable about the campaigns they run."

Read More

AD NETWORKS

Comcast Advertising's New Report Finds Optimal TV and Streaming Advertising Balance

Comcast Advertising | June 10, 2022

The Comcast Advertising Research 2022: Actionable Insights for the Modern TV Advertiser is a new, cross-industry report published by Comcast Advertising. Using proprietary data, the research offers a unique perspective on the present situation from the perspectives of viewers, buyers, and sellers, concluding with a detailed and fact-based proposal for the best balance between TV and streaming advertising. Comcast Advertising, the advertising division of Comcast Cable, consists of the advertising sales segment Effectv and the media and technology division FreeWheel. Both divisions contributed to the report's detailed results, giving readers a broad viewpoint. The report delves into a practical "success formula" for contemporary advertisements after analyzing the most recent patterns among viewers, purchasers, and sellers. Based on an analysis of more than 20,000 campaigns, Comcast Advertising advises marketers to invest 20 to 30 percent of their TV budget in streaming advertising and the remainder in traditional TV. The report concludes with projections for the following years. These forecasts include the future of streaming, the significance of first-party data, the change to audience-based buying, the scalability of targeted advertising, and programmatic expansion. Mark McKee, General Manager, FreeWheel, said, "This has been an incredible year for TV advertising's progress and innovation, and this is clearly evident in the discussions we've having every day. From addressable, to programmatic, to first-party data – the opportunities are there for advertisers to do more with their budgets and connect better with sellers." Mark McKee, General Manager, FreeWheel, said, "This has been an incredible year for TV advertising's progress and innovation, and this is clearly evident in the discussions we've having every day. From addressable, to programmatic, to first-party data – the opportunities are there for advertisers to do more with their budgets and connect better with sellers. It's critical for them to look at the industry from all sides to understand where the opportunities lie, and this report can help them do that."

Read More