AD NETWORKS, ADVERTISER PLATFORMS
Moloco | February 24, 2023
On February 23, 2023, Moloco, a performance advertising and operational machine learning (ML) company, launched a monetization solution for streaming media and OTT providers with ML support, assisting content owners with increased revenue.
Through a combination of machine learning and unique first-party data, this solution would support content owners in building individual ad businesses for higher revenue from increased customer reach than the traditional linear TV business ads. The rise in demand for video streaming gave media owners and distributors business opportunities, but they need help in building digital businesses on a large scale. They require an advanced solution than business practices that only work on linear TV. For successful digital advertising, streaming platforms want advertisers with different goals, simplifying the advertising processes and accelerating ROI for ad budgets.
Media companies must fulfill consumer expectations for engaging content and user experience, needing an access to the technology for business digital advertising. As a result, they invest mainly in machine learning for building big companies through a combination of first-party data and ML. Moloco is one of those technology platforms, providing a complete programmatic solution for content publishers.
Head of Moloco Enterprise, Herman Yang, said, “Our media partners have created rich consumer offerings with content, audiences, and digital experiences that are unique to their business.” He added, “Our goal is to help platforms build a scalable and profitable ad business with Moloco’s machine learning technology by creating unique experiences for users and opportunities for their advertisers.”
(Source – Business Wire)
Founder and CEO of Moloco, Ikkjin Ahn, said, “Helping media businesses grow by leveraging the power of machine learning is core to Moloco’s founding vision.” He added, “We’re democratizing those capabilities by making operational machine learning accessible to all businesses.”
(Source – Business Wire)
Headquartered in Redwood City, California, Moloco, an advertising company, has provided services for programmatic advertising, machine learning, BigQuery and Google AdX since 2013. It offers performance solutions for the ROI of digital strategies, accelerating business growth. With its machine learning engine, it leverages a performance marketing platform and optimizes mobile advertising. Its first-party database, Moloco Cloud DSP, enhances return on ad spend (ROAS) goals for application and game publishers. In addition, its Moloco Retail Media Platform supports online marketplaces and retailers for their merchants’ performance, sales growth, and contextual recommendations for revenue generation and advertising.
DISPLAY ADVERTISING, RETARGETING
PureCars | January 30, 2023
PureCars, the leading supplier of digital marketing technology and services for automobile dealers, announced the official introduction of streaming audio advertising services through Spotify. As a result of this strategic partnership, Spotify advertising is now part of PureCars' product portfolio, making it easier for its North American customers to access Spotify's engaged, young audience.
CEO at PureCars, Stephane Ferri, said, "Our collaboration with Spotify adds premier streaming audio advertising to our product suite." He added, "Based on the success of our pilot program, we're thrilled to expand the offering so dealers can leverage this highly effective channel in their advertising strategy. With 2023 set to bring a radical market shift versus the previous few years, we want to give dealers every advantage available in the market."
(Source – PR Newswire)
Streaming audio platforms such as Spotify have become an increasingly attractive advertising medium due to their vast reach. For example, Spotify has over 456 million users in more than 180 global markets. This amount of exposure and participation is a crucial reason why dealers should explore digital audio advertisements. In addition, a recent Sonic Science study from Spotify concluded that Spotify and digital audio are more engaging and immersive than digital video, social media, television, and radio due to digital audio's inherent personalization and interactivity. This is beneficial for listeners, marketers, designers, and publishers.
Streaming audio advertising with Spotify provides a compelling new approach to reaching prospective automobile purchasers, including those in the deliberation stage. Those who hear auto commercials on Spotify are 52% more likely to buy the advertised vehicle.
PureCars is a premier automotive software and managed services company serving dealerships, OEMs, and advertising associations across the retail automotive market in North America. Its unique mix of customer data management, innovative advertising solutions, digital merchandising, and market analytics offers dealers and partners best-in-class efficiency- and profitability-enhancing solutions. The company is a registered digital supplier for 16 U.S. original equipment manufacturers and one in Canada, which is compatible with over 40 brands and serves 65 of the top 100 dealer groups in North America
DISPLAY ADVERTISING, RETARGETING
Clinch | February 23, 2023
On February 22, 2023, Clinch, a creative advertising service provider, announced a certification with Samsung Ads, to offer a new automated data-driven personalization solution on the Samsung Ads platform. Through the partnership, it will provide personalized video and digital ads on a larger scale.
It is a dynamic ad serving and DCO or personalization platform and creator of Flight Control, the Omnichannel Campaign Activation Platform. The certification will help run and optimize dynamic and personalized programmatic campaigns for Samsung TV Plus and Audience Extension inventory suite of Samsung North America. In addition, it will provide connected TV, online video, display and mobile advertising campaigns through the Samsung DSP. Its solutions are open to Samsung Ads clients and partners worldwide this year.
Samsung Ads is Samsung Electronics' advertising platform for smart devices over desktop, mobile and TV. With a deep understanding of customer experience, it connects hardware and software companies with advertising agencies for the growth outcomes of brands at a vast scale. In addition, its single-source TV data provides consumer engagement opportunities during the connected TV experience.
Advertisers would be able to make creative decisions with the use of Samsung Ads' automatic content recognition (ACR) technology through the partnership. This technology provides unparalleled insights based on the smart TV behavior of the audience. In addition, with Clinch's Flight Control omnichannel activation platform, the leveraging advertisers could customize and scale campaigns quickly through a single workflow. This platform also provides multi-platform campaign insights in a real-time scenario.
CEO of Clinch, Oz Etzioni, said, "Samsung has established an incredible global footprint, fueled in part by their commitment to providing innovative consumer experiences." He added, "Through this partnership, we are able to bring a new level of real-time personalization to millions of Samsung-connected devices with superior automation and efficiency."
(Source – Cision PR Newswire)
Clinch, an advertising company, provides solutions for personalized video ads, real-time optimization with location, user and product, multi-screen advertising, unlimited scalability, dynamic rich media HTML5, automatic generation in all ad formats, and creative programmatic solutions. It is recognized as an omnichannel advertising service with AI-driven dynamic personalization technology and offers customized ad experiences across different channels for enhanced advertising performance and ROI. It automates workflows and provides data for personalized video and display ads across programmatic, CTV, social media, in-app, native, and DOOH.