Google makes shopping ads free to display in the main set of search results

Google | June 30, 2020

Google is letting retailers run free shopping ads in US search results, which will be displayed in knowledge panels starting this summer. This move comes only two months after Google made shopping ads free in the ‘Shopping’ tab. All together that’s a lot of free promotion available to retailers. Following a dramatic increase in online shopping, Google says it has become “crucial” to connect consumers with the best merchants for their needs. That’s what inspired Google’s decision to expand its free advertising options for retailers. Google says free ads in the Shopping tab have been a resounding success for merchants thus far. Free product listings in Google’s main search results will initially appear in knowledge panels that show buying options for particular items.

Spotlight

Don't blink you might miss the next social media trend. So what's more than a passing fad? What's here to stay, and what should you pay attention to? An infographic by film editing simplifiers Filmora lists nine trends to keep an eye on in the coming year. Among them. The video, in general, and more specifically, live streaming: Facebook Live videos are watched three times longer than regular videos, the graphic says. Augmented reality and AI: The graphic predicts that 30% of our chat conversation will be with chatbots next year.

Spotlight

Don't blink you might miss the next social media trend. So what's more than a passing fad? What's here to stay, and what should you pay attention to? An infographic by film editing simplifiers Filmora lists nine trends to keep an eye on in the coming year. Among them. The video, in general, and more specifically, live streaming: Facebook Live videos are watched three times longer than regular videos, the graphic says. Augmented reality and AI: The graphic predicts that 30% of our chat conversation will be with chatbots next year.

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Viant Bolsters Legal Team With Key Appointments

Viant | September 19, 2022

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today named Ritesh Patel as its Chief Legal Officer, reporting directly to Viant’s CEO, Tim Vanderhook. The company also named Arish Gajjar as its new SVP, Deputy General Counsel, reporting to Ritesh Patel, CLO. “As Viant continues to position itself as the omnichannel advertising software of choice, we’re excited to make the strategic hires that support our business growth,” said Tim Vanderhook, Co-Founder and CEO, Viant. “As Viant continues to position itself as the omnichannel advertising software of choice, we’re excited to make the strategic hires that support our business growth,” said Tim Vanderhook, Co-Founder and CEO, Viant. “Bringing on key leadership with a proven track record and experience in the ad tech space supports our immediate and long-term business goals and we’re thrilled to welcome Ritesh and Arish to the team.” Ritesh Patel – Chief Legal Officer, Viant In this role, Patel will lead the company’s legal department and be responsible for all aspects of its legal affairs and serve on the Executive Committee. He brings almost two decades of legal experience, advising public and private technology companies spanning a variety of industries including advertising technology, network monitoring and security, digital storage and more. Most recently Patel served as the Head of Legal for Apeel Sciences where he led its legal team on global initiatives. Before Apeel Sciences, Patel was Vice President, Assistant General Counsel at The Trade Desk, where he served as lead attorney on key revenue deals and public company reporting obligations. There he also managed the legal operations team and helped shape and scale the legal department. Prior to that, he served in leadership roles at global organizations including Western Digital Corporation, where he led a team responsible for advising the go-to-market function of divisions that generated $10B in annual global revenue. Patel earned a J.D. from the UCLA School of Law, a B.A. in Business Economics from UCLA, and is a Certified Public Accountant (inactive). Arish Gajjar – SVP, Deputy General Cousnel, Viant In this role, Gajjar will work closely with the CLO and business stakeholders at all levels of the company to define and drive strategic and operational initiatives. He brings over a dozen years of experience in technology, media and telecommunications. Gajjar joins Viant from The Trade Desk where he was Lead Director and Associate General Counsel, leading a team that contributed to the rapid growth of the company’s core business by negotiating transactions with agency and brand advertiser clients, infrastructure vendors, inventory suppliers and other partners. Prior to that, he was an Associate Counsel at Time Warner Cable, where he focused on a wide range of commercial transactions. Gajjar earned a JD and MBA from American University and a B.A. in Economics and Political Science from Syracuse University. About Viant Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Adelphic®, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. In 2022, Viant was recognized as a Leader in the DSP category, earned Great Place to Work® certification and Co-Founders Tim and Chris Vanderhook were named EY Entrepreneurs of the Year. To learn more, please visit viantinc.com.

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Braze Announces Support for AWS for Advertising & Marketing Initiative

Braze | November 30, 2022

Braze(Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising & Marketing is an initiative featuring services and solutions purpose-built to meet the needs of advertising agencies, marketers, publishers, ad technology providers, and analytics service providers. The initiative helps customers deliver personalized ad experiences, optimize ad serving performance and cost, and innovate on audience segmentation and attribution. It simplifies the process for industry customers to select the right tools and partners helping accelerate their production launches and see faster time to value. Braze gives marketers the power to convert creative ideas into well-orchestrated, personalized conversations delivered at optimal times through relevant channels. Braze supports AWS products and services such as Amazon Simplified Storage Service (Amazon S3), Amazon Personalize, and Amazon EventBridge to create a foundation for personalization. Through AWS, Braze collects and processes more than half a trillion pieces of consumer behavior data per month to build audience profiles and improve personalized messaging. This empowers brands to build strong relationships with their customers, which can support the brand’s sustainable long-term revenue growth. Braze also breaks down the silos between product and marketing teams, helping growth teams experiment and make data-driven decisions to optimize growth across the customer lifecycle. AWS empowers advertisers and marketers to reinvent workloads with solutions designed to improve audience and customer data management, privacy-enhanced data collaboration, advertising platforms, marketing measurement and ad intelligence, and personalized digital customer experiences. For customers looking for prescriptive, solution-specific support, AWS for Advertising & Marketing can identify leading industry partners in each area. One benefit of migrating or building advertising and marketing workloads on the most widely adopted cloud is the number of integrations and distribution channels connecting shared data with flexibility and interoperability. Whether you are seeking third party data or tools for better managing first party data, there are both AWS and third-party solutions offered in the AWS Data Exchange, AWS Marketplace, along with the largest community of AWS Partner Network (APN) members, including Braze. “The importance of speed at scale cannot be overestimated as consumers’ expectations for on-demand, hyper-personalized communications continue to increase,” said Matt McRoberts, SVP of Global Alliances at Braze. “The importance of speed at scale cannot be overestimated as consumers’ expectations for on-demand, hyper-personalized communications continue to increase,” said Matt McRoberts, SVP of Global Alliances at Braze. “Delivering real-time brand experiences to customers at scale is not easy. It requires a dedicated team, innovative approach, and most importantly technology and services made up of built for purpose tools that are designed to seamlessly work together. The AWS infrastructure allows Braze to offer brands incredible speed, scale, and agility to build stronger, meaningful relationships with customers. We’re proud of how our work has continued to grow over the years, to now support the AWS Advertising & Marketing initiative.” About Braze Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2022 Best US and UK Workplaces in Technology, Fortune’s 2022 Best US Workplaces for Women, 2022 UK Best Workplaces for Women by Great Place to Work, and Fortune's 2022 Best US Workplace for Millennials. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at braze.com.

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Entravision and Meta Partner in Ghana

Entravision, Meta | October 14, 2022

Entravision (NYSE: EVC) a leading global advertising solutions, media and technology company, announced today that its Africa-based digital business unit, Entravision 365 Digital in Ghana, has become the Authorized Sales Partner of Meta, the company that owns Facebook, Instagram and WhatsApp. Entravision 365 Digital will provide support, training, lines of credit and local billing to advertisers in the Ghanaian market, thereby enabling them to meet their business objectives. “This partnership reinforces our commitment to advertisers to connect brands to consumers through local strategic support, creative expertise and relevant in-market training,” said Julian Jordaan, Chief Executive Officer of Entravision 365 Digital. “This partnership reinforces our commitment to advertisers to connect brands to consumers through local strategic support, creative expertise and relevant in-market training,” said Julian Jordaan, Chief Executive Officer of Entravision 365 Digital. “As we continue to expand our presence throughout the continent of Africa, we are thrilled to partner with Meta as their Authorized Sales Partner in Ghana to equip and empower local businesses with our top-notch advertising expertise.” Jordaan continued, “We are also pleased to welcome Stephen Sawyerr as Country Manager to spearhead our partnership with Meta in Ghana. With over 10 years of management, digital marketing and brand building expertise, Stephen is very well equipped to build a world-class team to support Entravision’s growth in West Africa.” Entravision 365 Digital, as an Authorized Sales Partner, will deploy dedicated local expert teams in Ghana to provide businesses with each of the tools crucial to sales growth, while also assisting these same customers in deploying their advertising investments more efficiently across the Meta family of products. "Ghana is an important country for Meta, and it is a priority for us to invest in the market and to be closer to the people and businesses here,” said Enitan Denloye, Regional Director, Meta Africa. “As such, we are happy to bring in Entravision 365 Digital as Meta’s Authorized Sales Partner in Ghana and believe that with their robust local market insights and expertise, we can provide better support for businesses and agencies locally, helping them unlock their potential growth.” About Entravision Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our dynamic portfolio includes digital, television and audio offerings. Digital, our largest revenue segment, is comprised of four business units: our digital sales representation business; Smadex, our programmatic ad purchasing platform; our branding and mobile performance solutions business; and our digital audio business. Through our digital sales representation business, we connect global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets worldwide. Smadex is our mobile-first demand side platform, enabling advertisers to execute performance campaigns using machine learning. We also offer a branding and mobile performance solutions business, which provides managed services to advertisers looking to connect with global consumers, primarily on mobile devices, and our digital audio business provides digital audio advertising solutions for advertisers in the Americas. In addition to digital, Entravision has 49 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 45 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC. Learn more about our offerings at entravision.com or connect with us on LinkedIn and Facebook. About Entravision 365 Digital Entravision 365 Digital is an African online media and ad-technology business with a rich heritage in the African advertising industry. For 23 years the business has represented the largest publishers and platforms in Africa and have helped global brands reach connected consumers and drive business impact. With a mission to connect publishers to brands, and brands to consumers, Entravision 365 Digital helps brands reach audiences at scale through its exclusive partnership with leading platforms like TikTok, Anzu, Triton Digital and many more. Entravision 365 Digital is a business unit of Entravision, a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Learn more about all of our innovative media, marketing and technology offerings at entravision365digital.com or connect with us on LinkedIn. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

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