Google Makes the Audacious Claim That Its Market Dominance Doesn't Matter

Fortune | March 04, 2019

Facing fresh regulation in Australia, Google has taken a rather ambitious tack: it’s disputing the assertion by the country’s antitrust regulator that it needs to be reined in because of its “market power” in the areas of search, search advertising, and news media referrals. Almost all web searches in Australia are conducted through Google’s engine. But the company is claiming that this position still leaves it vulnerable to meaningful competition in search and search advertising. Now that’s chutzpah.The concept of market power is central to competition law. There’s nothing illegal about having an extraordinary share of a market, but problems set in when you use that power to shut out rivals or to capture related markets.

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