Google Makes the Audacious Claim That Its Market Dominance Doesn't Matter

Fortune | March 04, 2019

Facing fresh regulation in Australia, Google has taken a rather ambitious tack: it’s disputing the assertion by the country’s antitrust regulator that it needs to be reined in because of its “market power” in the areas of search, search advertising, and news media referrals. Almost all web searches in Australia are conducted through Google’s engine. But the company is claiming that this position still leaves it vulnerable to meaningful competition in search and search advertising. Now that’s chutzpah.The concept of market power is central to competition law. There’s nothing illegal about having an extraordinary share of a market, but problems set in when you use that power to shut out rivals or to capture related markets.

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Spotlight

Advertisers are constantly searching for new ways to adapt to the conditions of the fast-changing and highly regulated media landscape. With the Snowflake Media Data Cloud, organizations now have the depth of insight, analytical power, and collaborative tools needed to turn the challenge of a rapidly changing ecosystem into true business opportunities.

In this white paper, you’ll learn exactly how businesses are leveraging the Media Data Cloud to optimize their advertising for optimal effectiveness, collaborating on data while improving their data security & compliance, identifying new channels for data monetization, and more.

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Zoomd | January 27, 2023

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