DISPLAY ADVERTISING, RETARGETING, AD NETWORKS
MobileFuse | January 02, 2023
MobileFuse, a leading digital advertising platform, has released a new mobile software development kit (SDK), mediation adapters, and a proprietary video player. These tools are designed to reduce friction and allow mobile app publishers and mediation platforms to access MobileFuse's premium inventory and increase revenue. This will help mobile app publishers and mediation platforms because it will give them access to MobileFuse's premium inventory and cut down on the costs of making their own tools.
The MobileFuse SDK has reportedly allowed publishing partners to double fill rates and increase eCPMs by 20% or more. The SDK has duoBid, which lets advertisers run video ads in larger static banner inventory. It also has a proprietary video player with full VAST capabilities, support for rich media, lightweight technology, and support for the latest mobile technologies. With the help of these tools, publishers and mediation platforms have been able to make a lot more money and make more money from what they make.
MobileFuse's SDK, integrated through an AppLovin MAX Custom Adapter, has yielded immediate success for our app. The SDK is generating higher fill rates, eCPM, CTR, and five times more revenue on a similar amount of bid requests than our oRTB connection. The implementation process was easy, and their team was responsive and always willing to help along the way."
Amy Nicole Hernandez, CFO and VP of Business Operations at TextMe
The SDK is the only way to get the proprietary video player, and the mediation adapters make it easier to connect to leading mediation platforms. With the SDK, publishers can also take advantage of the duoBid video ad-serving platform.
MobileFuse is a leading in-app advertising and CTV platform. In a variety of verticals, the company serves leading brands, agencies, bidders, and app developers. MobileFuse empowers its clients by reaching highly curated and receptive audiences through innovative solutions that combine location-based in-app and CTV exchanges, moments-based targeting, patented location verification, custom creative, and data-driven insights. MobileFuse, which was founded in 2009, is headquartered in New York City and has offices throughout the United States. The company will be carbon-negative by 2022.
DISPLAY ADVERTISING, RETARGETING
Zoomd | January 27, 2023
With creative ad optimization subjected to user biases such as preferences for strong headlines, graphics, colors, etc., Albert AI technology, owned by Zoomd, provides genuine creative optimization based on real-time creative performance across goods, advertising, campaigns, and market segments.
Even with the recent development of technologies like Chat GPT-4, ad production is likely to be the last aspect of marketing to gain from AI-powered technology. Due to the subjectivity used by individuals while optimizing commercials, the optimization of ad creatives is now well suited for AI technology.
An e-commerce business hired Albert AI intending to improve return on ad spend (ROAS) by 500%, a goal Albert's team thought was achievable. Instead, Albert's ROAS increased by 800% a few months after the onboarding process was completed. In subsequent years, the same e-commerce business, now in its fourth year of working with Albert, is still achieving gains in ROAS between 10 and 20%.
Albert optimized the ad creative for this e-commerce firm by developing the best-performing advertisements for each target category and ad platform/channel. In addition, its technology makes the most excellent ad possible by picking the finest photos, colors, fonts, and texts to provide the most cost-effective results for the target demographic. Finally, Albert's system was able to decide when to refresh and then modify ads to maximize ROAS.
The technology employs AI to generate advertisements that improve campaign performance, including keyword, platform, audience, and device selection and bidding, as well as creative optimization spanning search, display, social, and cross-channel.
Zoomd, founded in 2012, provides publishers with a site search engine and marketers with a mobile app user-acquisition platform integrated with the vast majority of global digital media. The software integrates over 600 media sources into a single interface. In addition, it provides marketers with a user acquisition control center to manage all new customer acquisition efforts on a single platform. By merging numerous media sources into a single platform, marketers save considerable resources that would otherwise be spent integrating data sources, boosting data collection and insights while limiting the resources used on the task. Zoomd is also a performance-based platform, allowing advertisers to reach the right target audiences by using an algorithm based on the goals and objectives of the advertisers.
ADVERTISER CAMPAIGN MANAGEMENT
KERV Interactive | March 14, 2023
KERV Interactive (KERV), an AI-powered digital advertising platform, has recently released Dynamic Destination, an expansion to KERV TV. Audi of America (Audi) used its Dynamic Destination for OTT ad campaign in partnership with PHD Media and both attracted enormous viewers' attention.
KERV’s Dynamic Destination connects advertisers to direct users from different places based on the demographics like location or time of the day when the users scan the QR code of the CTV/OTT ads. Both the companies directed consumers to the relevant landing pages with KERV’s solution. It added value to each QR scan or snap to increase possibility of customer’s consideration and conversion. Leveraging KERV’s technology, they converted a single video into personalized user experiences based on their locations.
CRO of KERV Interactive, Jay Wolff said, “Brands like Audi understand the importance of removing friction for users, especially in video.” He added, “We are thrilled to partner with the teams at Audi and PHD Media to streamline, automate, and measure the way they connect with audiences through OTT to make an impact for both the brand and consumer.”
(Source – Business Wire)
Media Manager at Audi of America, Kayleen Oblack said, “We are always looking for innovative solutions that elevate the consumer experience.” She added, “Working with KERV and PHD Media allowed us to quickly and efficiently localize our interactive OTT experiences and guarantee consumers have a more personalized, relevant experience with the Audi brand.”
(Source – Business Wire)
About KERV Interactive
Headquartered in Austin, Texas, KERV Interactive, an advertising services provider, offers solutions for video advertising, interactive video, ad-tech, marketing, online media, video marketing, and interactive technology.
It has been utilizing artificial intelligence and machine learning techniques for its patented interactive video platform since 2017. These techniques convert any video content into interactive and trackable ad experience. It identifies individual objects in any video stream through their pixel edges. It recognizes the video's depth, dimension and things as natural eyes can perceive. As a result, it can convert every frame in the video scene to an immersive consumer experience.